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grupos-investigacion
Leadership

We study how values, well-being, and culture shape leadership in organizations. We are interested in how new leaders, especially those from marginalized backgrounds, are fostered or impeded.

Its research areas include:

  • Critical management studies
  • Values, ethics & culture
  • Gender & diversity in organizations
  • Motivation & well-being
  • Leadership development.

Researchers

Name Rank in National Researchers System
Ajnesh Prasad scholar email EGADE Monterrey 2
Christian Yarid Ayala Millán scholar email Santa Fe C
Elliott Tyler Kruse scholar email EGADE Santa Fe 1
Rajiv Maher scholar email EGADE Monterrey  

Scientific Publications

  • Maher, R., Monciardini, D., Böhm, S. (2021). Torn between Legal Claiming and Privatized Remedy: Rights Mobilization against Gold Mining in Chile. Business Ethics Quarterly, 31(1) 37-74 https://doi.org/10.1017/beq.2019.49
  • Zulfiqar, G., Prasad, A. (2021). Challenging social inequality in the global south: Class, privilege, and consciousness-raising through critical management education. Academy of Management Learning and Education, 20(2) 156-181 https://doi.org/10.5465/amle.2019.0294
  • Maher, R. (2021). Correction to: Deliberating or Stalling for Justice? Dynamics of Corporate Remediation and Victim Resistance Through the Lens of Parentalism: The Fundão dam Collapse and the Renova Foundation in Brazil (Journal of Business Ethics, (2021), 10.1007/s10551-021-04803-6). Journal of Business Ethics, https://doi.org/10.1007/s10551-021-04880-7
  • Irigaray, H.A.R., Celano, A., Fontoura, Y. and 1 more (...) (2021). Resisting by re-existing in the workplace: A decolonial perspective through the Brazilian adage “For the English to See”. Organization, 28(5) 817-835 https://doi.org/10.1177/13505084211022666
  • Prasad, A., Zulfiqar, G. (2021). Resistance and praxis in the making of feminist solidarity: A conversation with Cynthia Enloe. Gender, Work and Organization, 28(2) 722-734 https://doi.org/10.1111/gwao.12521
  • Bobby Banerjee, S., Maher, R., Krämer, R. (2021). Resistance is fertile: Toward a political ecology of translocal resistance. Organization, https://doi.org/10.1177/1350508421995742
  • Peiró, J.M., Montesa, D., Soriano, A. and 5 more (...) (2021). Revisiting the happy-productive worker thesis from a eudaimonic perspective: A systematic review. Sustainability (Switzerland), 13(6) https://doi.org/10.3390/su13063174
  • Prasad, A., Centeno, A., Rhodes, C. and 4 more (...) (2021). What are men's roles and responsibilities in the feminist project for gender egalitarianism?. Gender, Work and Organization, 28(4) 1579-1599 https://doi.org/10.1111/gwao.12573
  • Jones, B.C., DeBruine, L.M., Flake, J.K. and 238 more (...) (2021). To which world regions does the valence–dominance model of social perception apply?. Nature Human Behaviour, 5(1) 159-169 https://doi.org/10.1038/s41562-020-01007-2
  • Maher, R., Neumann, M., Slot Lykke, M. (2021). Extracting Legitimacy: An Analysis of Corporate Responses to Accusations of Human Rights Abuses. Journal of Business Ethics, https://doi.org/10.1007/s10551-020-04678-z
  • Baranski, E., Sweeny, K., Gardiner, G. and 121 more (...) (2021). International optimism: Correlates and consequences of dispositional optimism across 61 countries. Journal of Personality, 89(2) 288-304 https://doi.org/10.1111/jopy.12582
  • Shadnam, M., Bykov, A., Prasad, A. (2021). Opening Constructive Dialogues Between Business Ethics Research and the Sociology of Morality: Introduction to the Thematic Symposium. Journal of Business Ethics, 170(2) 201-211 https://doi.org/10.1007/s10551-020-04638-7
  • Ayala, Y., Bayona, J.A., Karaeminogullari, A. and 2 more (...) (2020). We Are Very Similar but Not Really: The Moderating Role of Cultural Identification for Refugee Resettlement of Venezuelans in Colombia. Frontiers in Psychology, 11 https://doi.org/10.3389/fpsyg.2020.569394
  • Prasad, A. (2020). The organization of ideological discourse in times of unexpected crisis: Explaining how COVID-19 is exploited by populist leaders. Leadership, 16(3) 294-302 https://doi.org/10.1177/1742715020926783
  • Wasdani, K.P., Prasad, A. (2020). The impossibility of social distancing among the urban poor: the case of an Indian slum in the times of COVID-19. Local Environment, 25(5) 414-418 https://doi.org/10.1080/13549839.2020.1754375
  • Tordera, N., Peiró, J.M., Ayala, Y. and 2 more (...) (2020). The lagged influence of organizations' human resources practices on employees' career sustainability: The moderating role of age. Journal of Vocational Behavior, 120 https://doi.org/10.1016/j.jvb.2020.103444
  • Zulfiqar, G., Prasad, A. (2020). Interrogating the toilet as a seat of power and privilege. 80th Annual Meeting of the Academy of Management 2020: Understanding the Inclusive Organization, AoM 2020, https://doi.org/10.5465/AMBPP.2020.46
  • Maher, R. (2020). De-contextualized Corporate Human Rights Benchmarks: Whose Perspective Counts? See Disclaimer. Business and Human Rights Journal,5(1) 156-163 https://doi.org/10.1017/bhj.2019.19
  • Segarra, P., Prasad, A. (2020). Colonization, migration, and right-wing extremism: The constitution of embodied life of a dispossessed undocumented immigrant woman. Organization, 27(1) 174-187 https://doi.org/10.1177/1350508419828574
  • Lee, D.I., Gardiner, G., Baranski, E. and 136 more (...) (2020). Situational experience around the world: A replication and extension in 62 countries. Journal of Personality, 88(6) 1091-1110 https://doi.org/10.1111/jopy.12558
  • Gardiner, G., Lee, D., Baranski, E. and 135 more (...) (2020). Happiness around the world: A combined etic-emic approach across 63 countries. PLoS ONE,15(12) https://doi.org/10.1371/journal.pone.0242718
  • Prasad, A., Segarra, P., Villanueva, C.E. (2020). Situating knowledges through feminist objectivity inorganization studies: Donna Haraway and the partial perspective. Rethinking Culture, Organization and Management, 73-87 https://doi.org/-
  • Rauf, A.A., Prasad, A. (2020). Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization. Journal of Business Ethics,162(3) 699-718 https://doi.org/10.1007/s10551-018-4006-z
  • Abdi, T.A., Peiró, J.M., Ayala, Y. and 1 more (...) (2019). Four wellbeing patterns and their antecedents in millennials at work. International Journal of Environmental Research and Public Health,16(1) https://doi.org/10.3390/ijerph16010025
  • Prasad, A., Segarra, P., Villanueva, C.E. (2019). Academic life under institutional pressures for AACSB accreditation: insights from faculty members in Mexican business schools. Studies in Higher Education, 44(9) 1605-1618 https://doi.org/10.1080/03075079.2018.1458220
  • Prasad, A. (2019). Denying Anthropogenic Climate Change: Or, How Our Rejection of Objective Reality Gave Intellectual Legitimacy to Fake News. Sociological Forum, 34(1) 1217-1234 https://doi.org/10.1111/socf.12546
  • Rauf, A.A., Prasad, A., Ahmed, A. (2019). How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order. Journal of Marketing Management, 35(5-6) 491-513 https://doi.org/10.1080/0267257X.2018.1554599
  • Maher, R., Buhmann, K. (2019). Meaningful stakeholder engagement: Bottom-up initiatives within global governance frameworks. Geoforum, 107231-234 https://doi.org/10.1016/j.geoforum.2019.06.013
  • Maher, R. (2019). Pragmatic community resistance within new indigenous ruralities: Lessons from a failed hydropower dam in Chile. Journal of Rural Studies, 6863-74 https://doi.org/10.1016/j.jrurstud.2019.03.009
  • Fernando, D., Prasad, A. (2019). Sex-based harassment and organizational silencing: How women are led to reluctant acquiescence in academia. Human Relations, 72(10) 1565-1594 https://doi.org/10.1177/0018726718809164
  • Maher, R. (2019). Squeezing Psychological Freedom in Corporate–Community Engagement. Journal of Business Ethics, 160(4) 1047-1066 https://doi.org/10.1007/s10551-018-3898-y
  • Thexton, T., Prasad, A., Mills, A.J. (2019). Learning empathy through literature. Culture and Organization, 25(2) 83-90 https://doi.org/10.1080/14759551.2019.1569339
  • Alvi, F.H., Prasad, A., Segarra, P. (2019). The Political Embeddedness of Entrepreneurship in Extreme Contexts: The Case of the West Bank. Journal of Business Ethics, 157(1) 279-292 https://doi.org/10.1007/s10551-017-3637-9
  • Li, E.P.H., Prasad, A., Smith, C. and 3 more (...) (2019). Visualizing community pride: engaging community through photo- and video-voice methods. Qualitative Research in Organizations and Management: An International Journal, 14(4) 377-392 https://doi.org/10.1108/QROM-03-2018-1621
  • Maher, R., Valenzuela, F., Böhm, S. (2019). The Enduring State: An analysis of governance-making in three mining conflicts. Organization Studies, 40(8) 1169-1191 https://doi.org/10.1177/0170840619847724
  • Prasad, A. (2018). When is economic inequality justified?. Business Horizons,61(6) 855-862 https://doi.org/10.1016/j.bushor.2018.07.009
  • Rauf, A.A., Prasad, A., Razzaque, M.A. (2018). Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat. International Journal of Consumer Studies, 42(6) 854-864 https://doi.org/10.1111/ijcs.12473
  • Li, E.P.H., Prasad, A. (2018). From Wall 1.0 to Wall 2.0: Graffiti, Social Media, and Ideological Acts of Resistance and Recognition Among Palestinian Refugees. American Behavioral Scientist, 62(4) 493-511 https://doi.org/10.1177/0002764218759582
  • Kruse, E., Sweeny, K. (2018). Comment: Well-Being Can Improve Health by Shaping Stress Appraisals. Emotion Review, 10(1) 63-65 https://doi.org/10.1177/1754073917719329
  • Segarra, P., Prasad, A. (2018). How Does Corporeality Inform Theorizing? Revisiting Hannah Arendt and the Banality of Evil. Human Studies, 41(4) 545-563 https://doi.org/10.1007/s10746-018-9474-8
Social Innovation and Sustainability

The Strategically-Focused Research Group in Social Innovation and Sustainability seeks to bring business and society into alignment by developing business models to solve social and environmental problems in Latin America.

First, we test known business models for solving social problems in order to understand the context and institutions of Latin America and validate these business models in order to determine whether they solve social problems in Latin America (ex., microfinance, base of the pyramid models, corporate social responsibility, human resources management and stakeholder management). Second, we seek to understand the mechanisms of business models that affect social problems. We ask what factors limit effectiveness of current business models? What factors improve effectiveness of current business models? Third, we seek to develop new business models for Latin America by establishing their validity and ability to solve environmental and social problems in the region.

Research Areas

  • Circular economy
  • Corporate social responsibility
  • Human resources management in a changing social and environmental context
  • Services at the base of the pyramid
  • Social enterprise and social entrepreneurship
  • Sustainable wealth creation through innovation and enabling technology

Researchers

Name Campus Rank in National
Researchers System
Bryan William Husted Corregan scholar email EGADE Monterrey 3
Carlos Scheel Mayenberger scholar email EGADE Monterrey 1
Claudia Ramos Garza email EGADE Monterrey  
Daniel Maranto Vargas scholar email EGADE Monterrey  
Eduardo Enrique Aguiñaga Maldonado scholar email EGADE Monterrey 1
Eva María Guerra Leal scholar email Monterrey  
Francisco Alfonso Espinoza Sánchez email Monterrey C
Gabriela Monforte García email Monterrey  
Javier Francisco Reynoso Javier scholar email EGADE Monterrey 1
Oscar Eliud Ortíz Mendoza scholar email Monterrey C
Sergio Manuel Madero Gómez scholar email Monterrey 2

Scientific Publications

  • Barboza, G., Pede, V., Madero, S. (2021). Shared social responsibility. Dual role of consumers as stakeholders in firm strategy. Social Responsibility Journal, 17(1) 48-68 https://doi.org/10.1108/SRJ-07-2019-0244
  • Cantú, A., Aguiñaga, E., Scheel, C. (2021). Learning from failure and success: The challenges for circular economy implementation in SMEs in an emerging economy. Sustainability (Switzerland), 13(3) 1-34 https://doi.org/10.3390/su13031529
  • Layrisse, F., Reficco, E., Barrios, A. (2021). What social enterprises can learn from the freemium business model. Academia Revista Latinoamericana de Administracion,34(1) 165-181 https://doi.org/10.1108/ARLA-05-2020-0096
  • Briscoe, J.P., Kaše, R., Dries, N. and 43 more (...) (2021). Here, there, & everywhere: Development and validation of a cross-culturally representative measure of subjective career success. Journal of Vocational Behavior,130 https://doi.org/10.1016/j.jvb.2021.103612
  • Reficco, E., Layrisse, F., Barrios, A. (2021). From donation-based NPO to social enterprise: A journey of transformation through business-model innovation. Journal of Business Research,125720-732 https://doi.org/10.1016/j.jbusres.2020.01.031
  • Montiel, I., Cuervo-Cazurra, A., Park, J., Antolin-López, R., and Husted, B.W. (2021).Implementing the United Nations’ Sustainable Development Goals in international business. Journal of International Business Studies,52(5) 999-1030 https://doi.org/10.1057/s41267-021-00445-y
  • Boodoo, M.U., Henriques, I., Husted, B.W. (2021). Putting the “Love of Humanity” Back in Corporate Philanthropy: The Case of Health Grants by Corporate Foundations. Journal of Business Ethics, https://doi.org/10.1007/s10551-021-04807-2
  • Husted, B.W. (2021). Buen vivir: A path to reimagining corporate social responsibility in Mexico after COVID-19. Sustainability (Switzerland), 13(11) https://doi.org/10.3390/su13116451
  • Leal, A.R., Husted, B.W., Flores Segovia, M.A. (2021). Environmental performance spillovers among Mexican industrial facilities: The case of greenhouse gases. Journal of Business Research, 135711-720 https://doi.org/10.1016/j.jbusres.2021.07.004
  • Aguiñaga, E., Leal, A.R. (2021). Supply chain management, humanistic management and circular economy: Fostering industry innovation and decent work through responsible consumption and production through partnerships. Humanistic Management in Latin America, 83-98 https://doi.org/10.4324/9780429351174-6
  • Mohammad, S., Husted, B.W. (2021). Innovation, new ventures, and corruption: Evidence from India. Journal of Business Venturing Insights, 16 https://doi.org/10.1016/j.jbvi.2021.e00256
  • Vázquez-Parra, J.C., Arredondo-Trapero, F.G., Guerra-Leal, E.M. (2021). Managing sexual orientation, gender identity, and CSR. International Journal of Organizational Diversity,21(1) 13-30 https://doi.org/10.18848/2328-6261/CGP/V21I01/13-30
  • Monforte-García, G., Arredondo-Trapero, F.-G. (2021). Service-learning, a trigger for the ethical reflection of professionals. Revista Iberoamericana de Educacion Superior,12(34) 196-213 https://doi.org/10.22201/iisue.20072872e.2021.34.987
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and Husted, B.W. (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland),12(20) 1-26 https://doi.org/10.3390/su12208339
  • Henriques, I., Husted, B.W. (2020). Designing better CSR initiatives. Rutgers Business Review, 5(2) 185-193
  • Jaén, M.H., Reficco, E., Berger, G. (2020). Does Integrity Matter in BOP Ventures? The Role of Responsible Leadership in Inclusive Supply Chains. Journal of Business Ethics. https://doi.org/10.1007/s10551-020-04518-0
  • Arredondo-Trapero, F.G., Vázquez-Parra, J.C., Guerra-Leal, E.M. (2020). Information and communication technologies and their impact on competitiveness in Latin America. Journal of Technology Management and Innovation, 15(4) 43-53 https://doi.org/10.4067/s0718-27242020000400043
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2020). Ambidexterity responses to security risk institutional context. International Journal of Emerging Markets,16(3) 448-467 https://doi.org/10.1108/IJOEM-04-2019-0262
  • Tuominen, T., Edvardsson, B., Reynoso, J. (2020). Institutional change and routine dynamics in service ecosystems. Journal of Services Marketing,34(4) 575-586 https://doi.org/10.1108/JSM-06-2019-0243
  • Valerio-Ureña, G., Herrera-Murillo, D., Madero-Gómez, S. (2020). Analysis of the presence of most best-ranked universities on social networking sites. Informatics, 7(1) https://doi.org/10.3390/informatics7010009
  • Scheel, C., Aguiñaga, E., Bello, B. (2020). Decoupling economic development from the consumption of finite resources using circular economy. A model for developing countries. Sustainability (Switzerland),12(4) https://doi.org/10.3390/su12041291
  • Madero Gómez, S., Ortiz Mendoza, O.E., Ramírez, J. and 1 more (...) (2020). Stress and myths related to the COVID-19 pandemic’s effects on remote work. Management Research, 18(4) 401-420 https://doi.org/10.1108/MRJIAM-06-2020-1065
  • Lopez, A., Guerra, E., Gonzalez, B. and 1 more (...) (2020). Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics, 8(4) 203-223 https://doi.org/10.1057/s41270-020-00085-5
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). The rise and stall of stakeholder influence: How the digital age limits social control. Academy of Management Perspectives,34(1) 48-64 https://doi.org/10.5465/amp.2017.0080
  • Husted, B.W., Salazar, J. (2020).Reducing inequalities: Toward the development of a market for income inequality. Journal of Cleaner Production, 245 https://doi.org/10.1016/j.jclepro.2019.118931
  • Good, J., Husted, B.W., Palomares-Aguirre, I. and 1 more (...) (2020). Who responds to whom and for what? A grounded theory analysis of social responsibility in the 1857 Frankfurt Bienfaisance Congress. Journal of Management History, 27(3) 359-388 https://doi.org/10.1108/JMH-01-2020-0007
  • Cárdenas-Barrón, L.E., Reynoso, J., Edvardsson, B. and 1 more (...) (2020). Inventory model optimization revisited: Understanding service inventories to improve performance. Scientia Iranica, 27(3 E) 1572-1592 https://doi.org/10.24200/SCI.2018.50333.1639
  • Andresen, M., Apospori, E., Gunz, H. and 49 more (...) (2020). Careers in context: An international study of career goals as mesostructure between societies' career-related human potential and proactive career behaviour. Human Resource Management Journal, 30(3) 365-391 https://doi.org/10.1111/1748-8583.12247
  • Hielscher, S., Husted, B.W. (2020). Proto-CSR Before the Industrial Revolution: Institutional Experimentation by Medieval Miners’ Guilds. Journal of Business Ethics,166(2) 253-269 https://doi.org/10.1007/s10551-019-04322-5
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact. Journal of Management, 46(6) 937-964 https://doi.org/10.1177/0149206319900539
  • Contreras, F., Juarez, F., Cuero Acosta, Y.A. and 9 more (...) (2020). Critical factors for innovative work behaviour in Latin American firms: Test of an exploratory model. Cogent Business and Management, 7(1) https://doi.org/10.1080/23311975.2020.1812926
  • Reficco, E., Jaén, M.H., Trujillo, C. (2019). Beyond Knowledge: A Study of Latin American Business Schools’ Efforts to Deliver a Value-Based Education. Journal of Business Ethics, 156(3) 857-874 https://doi.org/10.1007/s10551-017-3634-z
  • Husted, B.W., Sousa-Filho, J.M.D. (2019). Board structure and environmental, social, and governance disclosure in Latin America. Journal of Business Research, 102220-227 https://doi.org/10.1016/j.jbusres.2018.01.017
  • Valtakoski, A., Reynoso, J., Maranto, D. and 2 more (...) (2019). Cross-country differences in new service development: The moderating effects of national culture. Journal of Service Management, 30(2) 186-208 https://doi.org/10.1108/JOSM-05-2018-0134
  • Chinchilla, A., Sepúlveda, C.J., Madero, S. (2019). The facilitating dynamic of customer-employee satisfaction: Contributions from the person-centred approach to service encounters. International Journal of Services and Operations Management,32(3) 339-361 https://doi.org/10.1504/IJSOM.2019.098354
  • Briseño, A., Leal, A.R., Aguiñaga, E. and 1 more (...) (2019). Lost in translation: Lessons learned from instrument translation on entrepreneurial learning versatility in Mexico. Management Research,17(1) 2-23 https://doi.org/10.1108/MRJIAM-03-2018-0823
  • Carrillo, F.J., Edvardsson, B., Reynoso, J. and 1 more (...) (2019). Alignment of resources, actors and contexts for value creation: Bringing knowledge management into service-dominant logic. International Journal of Quality and Service Sciences, 11(3) 424-438 https://doi.org/10.1108/IJQSS-08-2018-0077
  • Mohammad, S., Husted, B.W. (2019). Law-abiding organizational climates in developing countries: The role of institutional factors and socially responsible organizational practices. Business Ethics,28(4) 476-493 https://doi.org/10.1111/beer.12228
  • Smale, A., Bagdadli, S., Cotton, R. and 40 more (...) (2019). Proactive career behaviors and subjective career success: The moderating role of national culture. Journal of Organizational Behavior, 40(1) 105-122 https://doi.org/10.1002/job.2316
  • Barrios, A., Reficco, E., Taborda, R. (2019). Training effects on subsistence entrepreneurs’ hope and goal attainment. Education and Training, 61(7-8) 895-917 https://doi.org/10.1108/ET-08-2018-0172
  • Ramos-Garza, C., Ramos-Garza, L. (2019). Leadership and culture of innovation. Innovation and Entrepreneurship: A New Mindset for Emerging Markets, 159-188 https://doi.org/10.1108/978-1-78973-701-120191011
  • de Bakker, F., Crane, A., Henriques, I. and 1 more (...) (2019). Publishing Interdisciplinary Research in Business & Society. Business and Society, 58(3) 443-452 https://doi.org/10.1177/0007650319826188
  • Joncourt, S., Gebauer, H., Reynoso, J. and 3 more (...) (2019). Extending the base-of-the-pyramid concept. Service Science,11(3) 241-261 https://doi.org/10.1287/SERV.2019.0247
  • Crane, A., de Bakker, F.G.A., Henriques, I. and 1 more (...) (2019). Taking Stock at Business & Society: Reflections on Our Tenure as Co-Editors, 2015-2019. Business and Society, 58(8) 1483-1495 https://doi.org/10.1177/0007650319874965
  • Reynoso, J., Cabrera, K. (2019). Managing informal service organizations at the base of the pyramid (BoP). Journal of Services Marketing, 33(1) 112-124 https://doi.org/10.1108/JSM-10-2018-0298
  • Briseño, A., Husted, B.W., Rocha, J.M. (2019). Methodological problems in research on the diffusion of management practices. Contaduria y Administracion,64 https://doi.org/10.22201/fca.24488410e.2018.1251
  • Barnett, M.L., Henriques, I., Husted, B.W. (2018). Governing the void between stakeholder management and sustainability. Advances in Strategic Management, 38121-143 https://doi.org/10.1108/S0742-332220180000038010
  • Di Pietro, L., Edvardsson, B., Reynoso, J. and 3 more (...) (2018). A scaling up framework for innovative service ecosystems: lessons from Eataly and KidZania. Journal of Service Management, 29(1) 146-175 https://doi.org/10.1108/JOSM-02-2017-0054
  • Palomares-Aguirre, I., Barnett, M., Layrisse, F. and 1 more (...) (2018). Built to scale? How sustainable business models can better serve the base of the pyramid. Journal of Cleaner Production, 1724506-4513 https://doi.org/10.1016/j.jclepro.2017.11.084
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 42 more (...) (2018). Monetary Intelligence and Behavioral Economics Across 32 Cultures: Good Apples Enjoy Good Quality of Life in Good Barrels. Journal of Business Ethics, 148(4) 893-917 https://doi.org/10.1007/s10551-015-2980-y
  • Benítez, I.A., Monforte García, G. (2018). Public water services, public value and sustainability: The Monterrey metropolitan area case. Gestion y Politica Publica, 27(1) 149-179 https://doi.org/-
  • Aguiñaga, E., Henriques, I., Scheel, C. and 1 more (...) (2018). Building resilience: A self-sustainable community approach to the triple bottom line. Journal of Cleaner Production, 173186-196 https://doi.org/10.1016/j.jclepro.2017.01.094
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 44 more (...) (2018). Monetary Intelligence and Behavioral Economics: The Enron Effect—Love of Money, Corporate Ethical Values, Corruption Perceptions Index (CPI), and Dishonesty Across 31 Geopolitical Entities. Journal of Business Ethics, 148(4) 919-937 https://doi.org/10.1007/s10551-015-2942-4
  • Reficco, E., Gutiérrez, R., Jaén, M.H. and 1 more (...) (2018). Collaboration mechanisms for sustainable innovation. Journal of Cleaner Production, 2031170-1186 https://doi.org/10.1016/j.jclepro.2018.08.043
  • Rubalcaba, L., Lagunes, H., Reynoso, J. (2018). Service innovation in developing economies. A Research Agenda for Service Innovation, 68-84
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018).HRM in Mexico, Central America, and the Caribbean. Handbook of Research on Comparative Human Resource Management: Second Edition,408-426
  • Good, J., Vargas Montes, P., Husted, B.W. and 1 more (...) (2018). From Manhattan to Tenochtitlán: identifying ethical commercial norms. Journal of Management History,24(4) 435-456 https://doi.org/10.1108/JMH-04-2018-0022
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018). Managing employee rewards in Mexico in search of competitive advantage. The Routledge Companion to Reward Management, 386-391
  • Bapuji, H., Husted, B.W., Lu, J. and 1 more (...) (2018). Value Creation, Appropriation, and Distribution: How Firms Contribute to Societal Economic Inequality. Business and Society, 57(6) 983-1009 https://doi.org/10.1177/0007650318758390
  • de Bakker, F.G.A., Crane, A., Henriques, I. and 1 more (...) (2018). What Makes For an Exemplary Contribution? Introducing the Business & Society Best Article Award. Business and Society, 57(7) 1291-1300 https://doi.org/10.1177/0007650318786239
  • Crane, A., Henriques, I., Husted, B.W. (2018). Quants and Poets: Advancing Methods and Methodologies in Business and Society Research. Business and Society,57(1) 3-25 https://doi.org/10.1177/0007650317718129
  • Rodríguez-Aceves, L., Madero, S., Valerio-Ureña, G. (2018). Perceptions about the usefulness of online social networks in the workplace. Estudios Gerenciales, 34(147) 149-157 https://doi.org/10.18046/j.estger.2018.147.2580
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2018). Ambidexterity strategies in illegitimate institutional contexts: the role of informal institutions. Management Research, 16(2) 197-218 https://doi.org/10.1108/MRJIAM-02-2018-0811
Finance and Macroeconomics

The Finance and Macroeconomics GIEE investigates the manner in which financial markets and companies interact in the global world. It also seeks to understand the impact of the decisions made by public and private agents in conditions of real economic activity and the industrial structure at the international, national and regional levels.

Its research areas include:

  • corporate government and financial strategy (e.g., dividend policy, corporate strategy, mergers and acquisitions)
  • financial markets (e.g., portfolio optimization, risk management, derivatives)
  • interaction of monetary and fiscal policy with the real economy (e.g., the way in which macroeconomic forces shape the economy and affect regions, industries and companies)
  • behavioral economics and finance
  • and emerging financial technologies (e.g., fintech, blockchain, AI, business analytics, etc.)

Researchers

Name Campus Rank in National
Researchers System
Adriana Ramírez Rocha scholar email Guadalajara C
Alejandro Fonseca Ramírez scholar email EGADE Monterrey  
Alejandro Ibarra Yunez scholar email EGADE Monterrey 2
Alicia Fernanda Galindo Manrique scholar email Monterrey C
Carlos Alberto Vargas Castolo scholar email EGADE Monterrey C
Daniel Cerecedo Hernández email Santa Fe  
Eduardo Saucedo de la Fuente scholar email EGADE Monterrey 1
Felipe Abelardo Pérez Sosa scholar email Querétaro 1
Iván Adolfo Valdovinos Hernández scholar email EGADE Guadalajara C
Ivan Jozef A Lathouders email EGADE Monterrey  
Jorge Rubén Keith Islas email Sonora Norte C
José Antonio Núñez Mora scholar email EGADE Santa Fe 2
Luis Arturo Bernal Ponce scholar email Guadalajara 1
Luz del Carmen Díaz Peña scholar email Puebla  
María del Rocío Vega Zavala email Guadalajara C
Nidia Junive Juárez García email Guadalajara C
Osmar Hazael Zavaleta Vázquez scholar email EGADE Monterrey  
Raymundo Díaz Robles scholar email Saltillo C
René Cabral Torres scholar email EGADE Monterrey 2
Roger Ivanodik Juan López Churata scholar email Santa Fe C
Rolando Fuentes Bracamontes scholar email EGADE Monterrey C
Teofilo Ozuna Jr scholar email EGADE Monterrey  

Scientific Publications

  • Rodríguez-García, M.D.P., Galindo-Manrique, A.F., Cortez-Alejandro, K.A. and 1 more (...) (2022). Eco-efficiency and financial performance in Latin American countries: An environmental intensity approach. Research in International Business and Finance, 59 https://doi.org/10.1016/j.ribaf.2021.101547
  • Galindo-Manrique, A.F., Pérez-Calderón, E., Rodríguez-García, M.P. (2021). Eco-efficiency and stock market volatility: Emerging markets analysis. Administrative Sciences, 11(2) https://doi.org/10.3390/admsci11020036
  • Ponce, L.A.B., Rocha, A.R., Navarro, R.P. (2021). A causality approach in the analysis of the trade-off between financial sustainability and outreach. Finance Research Letters,42 https://doi.org/10.1016/j.frl.2021.101920
  • Fuentes, R., Ozuna, T. (2021). A blueprint for capturing grid value in a decentralized electricity sector. Electricity Journal, 34(9) https://doi.org/10.1016/j.tej.2021.107029
  • Cabral, R., del Castillo, E., Hernández-Trillo, F. (2021). The sustainability of subnational public debt: Evidence from Mexican states. Regional and Federal Studies, https://doi.org/10.1080/13597566.2021.1912739
  • Saucedo, E., Gonzalez, J. (2021). The effect of macroeconomic variables on the robustness of the traditional Fama–French model. A study for Mexico using different portfolios. Journal of Economics, Finance and Administrative Science. https://doi.org/10.1108/JEFAS-03-2021-0010
  • Vargas, C., Chesney, M. (2021). End of life decommissioning and recycling of solar panels in the United States. A real options analysis. Journal of Sustainable Finance and Investment, 11(1) 82-102 https://doi.org/10.1080/20430795.2019.1700723
  • Cortez, K., Rodríguez-García, M.P., Mongrut, S. (2021). Exchange market liquidity prediction with the k-nearest neighbor approach: Crypto vs. fiat currencies. Mathematics, 9(1) 1-15 https://doi.org/10.3390/math9010056
  • Mongrut, S., Tello Marín, M., Torres Postigo, M.C. and 1 more (...) (2021). IFRS adoption and firms’ opacity around the world: what factors affect this relationship?. Journal of Economics, Finance and Administrative Science, 26(51) 7-21 https://doi.org/10.1108/JEFAS-02-2020-0060
  • Ibarra-Yúñez, A., Colins, M., Mahady, J. (2021). Comparative analysis of Mexico's independent system operator with U.S. peers: Institutional assessment structures and performance metrics. Contaduria y Administracion, 66(1) https://doi.org/10.22201/fca.24488410e.2021.2527
  • Mata, L.M., Núñez Mora, J.A., Serrano Bautista, R. (2021). Multivariate Distribution in the Stock Markets of Brazil, Russia, India, and China. SAGE Open, 11(2) https://doi.org/10.1177/21582440211009509
  • López-Herrera F., Martínez-Preece M.R., Santillán-Salgado R.J. (2020) Regime-Switching in the Volatility of Mexican Pension Fund Returns. In: Peris-Ortiz M., Álvarez-García J., Domínguez-Fabián I., Devolder P. (eds) Economic Challenges of Pension Systems. Springer, Cham. https://doi.org/10.1007/978-3-030-37912-4_18
  • Cabral, R., Carneiro, F.G., Mollick, A.V. (2020). Inflation targeting and exchange rate volatility in emerging markets. Empirical Economics, 58(2) 605-626 https://doi.org/10.1007/s00181-018-1478-8
  • Cruz Lázaro, L.M., Pérez Sosa, F.A. (2020). Analysis of the impact of the 2014 financial reforms on Mexican cooperative financial institutions. REVESCO Revista de Estudios Cooperativos, 1351-16 https://doi.org/10.5209/REVE.69190
  • Aziz, T., Sadhwani, R., Habibah, U. and 1 more (...) (2020). Volatility Spillover Among Equity and Commodity Markets. SAGE Open, 10(2) https://doi.org/10.1177/2158244020924418
  • Fuentes, R., Galeotti, M., Lanza, A. and 1 more (...) (2020). COVID-19 and climate change: A tale of two global problems. Sustainability (Switzerland), 12(20) 1-14 https://doi.org/10.3390/su12208560
  • Núñez-Mora, J.A., Sánchez-Ruenes, E. (2020). Generalized hyperbolic distribution and portfolio efficiency in energy and stock markets of bric countries. International Journal of Financial Studies, 8(4) 1-14 https://doi.org/10.3390/ijfs8040066
  • del Castillo Penna, R.Á., Mora, J.A.N., Beatriz Mota Aragón, M. (2020).An econometric approach for the estimation of the mexican yield curves volatility index. Contaduria y Administracion, 65(3) https://doi.org/10.22201/fca.24488410e.2020.2377
  • Vázquez, O.H.Z. (2020). Impact of the introduction of the yellow corn futures contract on spot price volatility: Evidence from MexDer. Contaduria y Administracion, 65(2) https://doi.org/10.22201/fca.24488410e.2020.1900
  • Giménez, V., Prior, D., Keith, J.R. (2020). Strategic alliances’ effects over hospital efficiency and capacity utilization in México. Academia Revista Latinoamericana de Administracion, 33(1) 128-146 https://doi.org/10.1108/ARLA-11-2018-0248
  • Fuentes, R., Hunt, L.C., Lopez-Ruiz, H. and 1 more (...) (2020). The “iPhone effect”: The impact of dual technological disruptions on electrification. Competition and Regulation in Network Industries, 21(2) 110-123 https://doi.org/10.1177/1783591719888762
  • Cruz Lázaro, L.M., Pérez Sosa, F.A. (2020). Evaluation of the capital structure of the cooperative societies of savings and loans of Mexico. REVESCO Revista de Estudios Cooperativos,136 https://doi.org/10.5209/REVE.71858
  • Bernal-Ponce, L.A., Castillo-Ramírez, C.E., Venegas-Martínez, F. (2020). Impact of exchange rate derivatives on stocks in emerging markets. Journal of Business Economics and Management,21(2) 610-626 https://doi.org/10.3846/jbem.2020.12220
  • Ozkan, A., Santillán-Salgado, R.J., Yildiz, Y. and 1 more (...) (2020). WHAT HAPPENED TO THE WILLINGNESS OF COMPANIES TO INVEST AFTER THE FINANCIAL CRISIS? EVIDENCE FROM LATIN AMERICAN COUNTRIES. Journal of Financial Research, 43(2) 231-262 https://doi.org/10.1111/jfir.12206
  • Saucedo, E., Ozuna, T., Zamora, H. (2020). The effect of FDI on low and high-skilled employment and wages in Mexico: a study for the manufacture and service sectors. Journal for Labour Market Research, 54(1) https://doi.org/10.1186/s12651-020-00273-x
  • Cabral, R., Alvarado, J.A. (2020). The Role of FDI on Exports Performance: Evidence from the Mexican States. International Regional Science Review, https://doi.org/10.1177/0160017620979641
  • González, A.P., Zavaleta Vazquez, O.H. (2020). Designing an optimal electricity supply portfolio based on the Markowitz model: The case of a user in Mexico. Contaduria y Administracion, 65(1) https://doi.org/10.22201/FCA.24488410E.2019.1833
  • Fuentes, R., Sengupta, A. (2020). Using insurance to manage reliability in the distributed electricity sector: Insights from an agent-based model. Energy Policy, 139 https://doi.org/10.1016/j.enpol.2020.111251
  • Blazquez, J., Fuentes, R., Manzano, B. (2020). On some economic principles of the energy transition. Energy Policy,147 https://doi.org/10.1016/j.enpol.2020.111807
  • Bautista, R.S., Mora, J.A.N. (2020). Value at risk in the oil sector: An analysis of the efficiency in the measurement of the risk of the α-stable distribution versus the generalized asymmetric Student-t and normal distributions. Contaduria y Administracion, 65(2) https://doi.org/10.22201/fca.24488410e.2020.2021
  • Bernal Ponce, L.A., Pérez Navarro, R., Ramírez Grajeda, M. (2020). Causality between Chinese investment in Latin America and the governance indicators. Competition and Regulation in Network Industries, 21(1) 6-17 https://doi.org/10.1177/1783591719874774
  • Santillán-Salgado, R.J., Valencia-Herrera, H., Venegas-Martínez, F. (2020). On the relations among CO2 emissions, gross domestic product, energy consumption, electricity use, urbanization, and income inequality for a sample of 134 countries. International Journal of Energy Economics and Policy, 10(6) 195-207 https://doi.org/10.32479/ijeep.10070
  • López-Herrera, F., Santillán-Salgado, R.J., Cabello, A. (2019). Latin American Corporate Emerging Markets Bond Indices (CEMBIs): Their recent evolution. Global Finance Journal, 41104-112 https://doi.org/10.1016/j.gfj.2019.03.002
  • Cabral, R., Mollick, A.V., Saucedo, E. (2019). FOREIGN DIRECT INVESTMENT IN MEXICO, CRIME, AND ECONOMIC FORCES. Contemporary Economic Policy, 37(1) 68-85 https://doi.org/10.1111/coep.12401
  • García Santos, J.J., Zavaleta Vázquez, O.H. (2019). Is the relationship between CSR activities and financial performance of organizations a short term result? An answer with a panel data analysis. Contaduria y Administracion,64(4) https://doi.org/10.22201/FCA.24488410E.2020.2035
  • Santillán-Salgado, R.J., Aali-Bujari, A., Venegas-Martínez, F. (2019). Is there a “reverse causality” from nominal financial variables to energy prices?. International Journal of Energy Economics and Policy, 9(3) 229-243 https://doi.org/10.32479/ijeep.7526
  • Pérez-Calderón, E., Pache-Durán, M., Galindo-Manrique, A. (2019). Sustainability and tourism: Cluster analysis on the effectiveness of the Porter hypothesis in the European aeronautical sector. Tourism Innovation: Technology, Sustainability and Creativity, 95-112 https://doi.org/10.4324/9780429022814-7
  • del Rocío Vega Zavala, M., Salgado, R.J.S. (2019). Empirical evidence on the relationship of capital structure and market value among Mexican publicly listed companies. Contaduria y Administracion, 64 https://doi.org/10.22201/fca.24488410e.2018.1377
  • Coronado, R., Saucedo, E. (2019). Drug-related violence in Mexico and its effects on employment. Empirical Economics,57(2) 653-681 https://doi.org/10.1007/s00181-018-1458-z
  • Giménez, V., Keith, J.R., Prior, D. (2019). Do healthcare financing systems influence hospital efficiency? A metafrontier approach for the case of Mexico. Health Care Management Science, 22(3) 549-559 https://doi.org/10.1007/s10729-019-9467-9
  • Rocha, A.R., Zepeda, M.C., Bernal Ponce, L.A. (2019). Mediation effect of interest rates on MFIs’ financial performance. Contaduria y Administracion, 64(3) https://doi.org/10.22201/fca.24488410e.2019.1750
  • Santillán-Salgado, R.J., Núñez-Mora, J.A., Aggarwal, R. and 1 more (...) (2019). Exchange rate exposure of Latin American firms: Empirical evidence. Journal of Multinational Financial Management,5180-97 https://doi.org/10.1016/j.mulfin.2019.03.001
  • Núñez, J.A., Contreras-Valdez, M.I., Franco-Ruiz, C.A. (2019). Statistical analysis of bitcoin during explosive behavior periods. PLoS ONE, 14(3) https://doi.org/10.1371/journal.pone.0213919
  • Fuentes, R., Blazquez, J., Adjali, I. (2019). From vertical to horizontal unbundling: A downstream electricity reliability insurance business model. Energy Policy,129796-804 https://doi.org/10.1016/j.enpol.2019.02.068
  • Valdovinos-Hernandez, I., Szymanski, M., Grabowska, K. (2019). Mea culpa – The role of religion in corruption perception. Forum Scientiae Oeconomia, 7(3) 49-62 https://doi.org/10.23762/FSO_VOL7_NO3_4
  • Cabral, R., Mollick, A.V., Saucedo, E. (2019). Northbound border crossings from Mexico to the U.S. and the peso/dollar exchange rate. Research in Transportation Business and Management, 33 https://doi.org/10.1016/j.rtbm.2019.100423
  • Cabral, R., Castellanos-Sosa, F.A. (2019). Europe's income convergence and the latest global financial crisis. Research in Economics, 73(1) 23-34 https://doi.org/10.1016/j.rie.2019.01.003
  • Mongrut, S., Winkelried, D. (2019). Unintended effects of IFRS adoption on earnings management: The case of Latin America. Emerging Markets Review, 38377-388 https://doi.org/10.1016/j.ememar.2018.11.004
  • De La Torre-Torres, O.V., Álvarez-García, J., Santillán-Salgado, R.J. and 1 more (...) (2019). Potential improvements to pension funds performance in Mexico. Espacios, 40(30)
  • Bushnell, J., Ibarra-Yúnez, A., Pappas, N. (2019). Electricity transmission cost allocation and network efficiency: Implications for Mexico's liberalized power market. Utilities Policy, 59 https://doi.org/10.1016/j.jup.2019.100932
  • Miranda-Lopez, J., Valdovinos-Hernandez, I. (2019). The impact of the global economic crisis of 2008 on earnings quality in Mexico. Journal of Accounting in Emerging Economies, 9(3) 407-421 https://doi.org/10.1108/JAEE-08-2016-0071
  • Salgado, R.J.S., Ríos, C.G., Martínez, F.V. and 1 more (...) (2018). The dependence of the Price and Quotation Index of the Mexican Stock Exchange (IPC) with respect to the main Latin American stock indices. Contaduria y Administracion, 63(4) https://doi.org/10.22201/fca.24488410e.2018.1256
  • Núñez Mora, J.A., Mata Mata, L. (2018). Relationship between exports and the BRICS countries’ gross domestic product: A bayesian vector autoregression approach for the period 1978–2016. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 271-280 https://doi.org/10.1007/978-3-319-94613-9_16
  • Blazquez, J., Fuentes-Bracamontes, R., Bollino, C.A. and 1 more (...) (2018). The renewable energy policy Paradox. Renewable and Sustainable Energy Reviews, 821-5 https://doi.org/10.1016/j.rser.2017.09.002
  • Areli Bermudez Delgado, N., Bermudez Delgado, E., Saucedo, E. (2018). The relationship between oil prices, the stock market and the exchange rate: Evidence from Mexico. North American Journal of Economics and Finance, 45266-275 https://doi.org/10.1016/j.najef.2018.03.006
  • Santillán Salgado, R.J., Ramírez, A.F., Martínez, F.V. (2018). The impact of metals’ prices on the capital structure of mining and metallurgic firms in Latin America (2004-2014). Contaduria y Administracion, 63(3) 1-19 https://doi.org/10.22201/FCA.24488410E.2018.837
  • Aali-Bujari, A., Venegas-Martínez, F., Santillán-Salgado, R.J. (2018). On the stock market-electricity sector nexus in Latin America: A dynamic panel data model. International Journal of Energy Economics and Policy, 8(6) 148-154 https://doi.org/10.32479/ijeep.7120
  • Salgado, R.J.S., Ramírez, A.F., Martínez, F.V. (2018). The impact of metals' prices on the capital structure of mining and metallurgic firms in Latin America (2004-2014). Contaduria y Administracion, 63(3) https://doi.org/10.1016/j.cya.2016.01.002
Family Business

This is the space dedicated to the generation of knowledge about the organizations whose property falls fundamentally in a family and also in the study of the families that give life to the organizations.

Objective: Be relevant to our stakeholders in terms of generating academic research on families in business, the keys to their success and their future challenges.

We have four research areas:

  1. Family entrepreneurship
    • Innovation and Technological Transformation
    • Tradition vs. Innovation
    • New business creation structures
  2. Government and heritage
    • Strategic thinking and management
    • Government agencies
    • Familiness and Socioemotional Wealth
  3. Intergenerational Flowering
    • Leadership, communication, knowledge transfer (competences)
    • Company survival
    • Well-being for the succession
  4. Values and conscience
    • Integrity, diversity, sustainability
    • Inclusion and Conscious Capitalism
    • Legacy

Researchers

Name Campus Rank in National
Researchers System
Alberto Daniel Malpica Romero email Guadalajara  
Aurora Correa Flores scholar email Monterrey  
Axel Atzayacatl Zavala scholar email Guadalajara C
Bárbara Isabel Mojarro Durán scholar email Guadalajara C
Edgar Rogelio Ramírez Solís scholar email Guadalajara 1
Fernando Sandoval Arzaga scholar email Monterrey  
Jorge Eduardo Gómez Villanueva scholar email Guadalajara  
María Francisca Fonseca Paredes scholar email EGADE Monterrey  
Verónica Ilián Baños Monroy scholar email Guadalajara  

Scientific Publications

  • Rivera, A.E., Rodríguez-Aceves, L. and Mojarro-Duran, B.I. (2021), "Enabling knowledge sharing through psychological safety in inter-organisational arrangements", Journal of Knowledge Management, Vol. 25 No. 5, pp. 1170-1193. https://doi.org/10.1108/JKM-04-2020-0241
  • Botero, I., Sandoval Arzaga, F., & Bullock, B. (2021). Understanding Governance Mechanisms in Small and Medium Family Firms in Latin America. Multidisciplinary Business Review, 14(2), 107-120. . https://doi.org/10.35692/07183992.14.2.10
  • Ramírez-Solís, E.R., Fonseca, M., Sandoval-Arzaga, F. and 1 more (...) (2021). Survival mode: how Latin American family firms are coping with the pandemic. Management Research, https://doi.org/10.1108/MRJIAM-05-2021-1178
  • Sandoval-Arzaga, F., Silveyra, G., & Xotlanihua-González, D. S. (2021). “Gathering multiple generations at the dining room: The Secret Toward an Entrepreneurial Family Continuity”. In Family entrepreneurship: Insights from leading experts on successful multi-generational entrepreneurial families. USA: Palgrave MacMillan
  • Müller, C.G. & Sandoval-Arzaga, F. (2021) “Family Business Heterogeneity in Latin America. A Historical Perspective”. USA: Palgrave Macmillan
  • Debicki, B.J., Ramírez-Solís, E.R., Baños-Monroy, V.I. and 1 more (...) (2020). The impact of strategic focus on relational capital: A comparative study of family and non-family firms. Journal of Business Research, 119585-598 https://doi.org/10.1016/j.jbusres.2020.07.016
  • Rivera, A.E., Rodríguez-Aceves, L., Mojarro-Duran, B.I. (2020). Enabling knowledge sharing through psychological safety in inter-organisational arrangements. Journal of Knowledge Management, 25(5) 1170-1193 https://doi.org/10.1108/JKM-04-2020-0241
  • Rodríguez-Aceves, L., Baños-Monroy, V., Ramírez-Solís, E. (2018). Environmental Dynamism as a Moderator of Familiness and Performance in Mexican SMEs. Latin American Business Review, 19(3-4) 219-243 https://doi.org/10.1080/10978526.2018.1534546
  • Rojas, M.G.A., Solis, E.R.R., Zhu, J.J. (2018). Innovation and network multiplexity: R&D and the concurrent effects of two collaboration networks in an emerging economy. Research Policy, 47(6) 1111-1124 https://doi.org/10.1016/j.respol.2018.03.018
  • Howell-Fernández, O.L., Cisneros, L., Sandoval-Arzaga, F. (2018). Management and ownership: Estafeta: Leadership in the transition to a family business. Family Firms in Latin America, 35-41 https://doi.org/10.4324/9781315098630-6
  • Ramírez-Solís, E.R., Baños-Monroy, V.I., Rodríguez-Aceves, L. (2018). Could nosy family members be a competitive advantage? Familiness and performance in mexican family firms. The Palgrave Handbook of Heterogeneity among Family Firms, 933-960 https://doi.org/10.1007/978-3-319-77676-7_34
  • Saiz-Alvarez, J.M., Baños-Monroy, V.I. & Ramírez-Solís, E. R. (2018) “Entrepreneurial Orientation and Knowledge Management for Succession: The Case of Four Mexican Family SMEs”. In Baporikar (Ed.) Knowledge Integration Strategies for Entrepreneurship and Sustainability. USA: IGI-Global- Pp. 47-79. https://10.4018/978-1-5225-5115-7.ch003
  • Baños-Monroy, V.I. Saiz-Alvarez, J.M., & Ramírez-Solís, E. R (2018) “The Lean Scientific Canvas Method: A Proposed Tool to Reduce the Entrepreneurial Gender-Gap in Mexico” in Yousafzai, S., Lindgreen, A., Saeed, S., Henry, C., & Fayolle, A. (Eds.) Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond the Gender-Neutral Approach. USA: Routledge
  • Ramírez Solís, E. R. & Baños Monroy, V.I. (2018) “From family firms to MNC: Grupo Modelo and Cuauhtémoc Moctezuma” in Cuervo-Cazurra, A. & Montoya, M.A. (Eds.) Mexican Multinationals: Building Multinationals in Emerging Markets. Cambridge, UK: Cambridge University Press.
  • Baños-Monroy, V., Ramírez-Solís, E., Rodríguez-Aceves, L. (2017). Entrepreneurship and innovation in Latin American family firms: The case of México. Entrepreneurship: Concepts, Methodologies, Tools, and Applications, 1-4497-516 https://doi.org/10.4018/978-1-5225-1923-2.ch023
  • Sandoval-Arzaga, F., Xotlanihua González, D.S., Silveyra, G. and 1 more (...) (2017). Contextualizing universities for new venture creation: The case of family business students at the Tecnológico de Monterrey in Mexico. Contextualizing Entrepreneurship in Emerging Economies and Developing Countries, 92-104 https://doi.org/10.4337/9781785367533
  • Ramírez Solís, E. R., Baños Monroy, V.I., & Rodríguez Aceves, L. A. (2017) “Empresas Familiares: el reto de la institucionalización” in Coria Páez, A.L., Rodríguez Magaña, A. & Rojas Altamirano, O.G. (Eds.) Crecimiento Económico, Competitividad y Gestión de Organizaciones: Miradas y reflexiones Volumen 1, México: Patria, IPN, UP
  • Ramirez Solis, E.R., Banos Monroy, V.I., Rodríguez Acevez, L.A. (2016). Family business in Latin America: The case of Mexico. The Routledge Companion to Family Business,567-579 https://doi.org/10.4324/9781315688053
  • Llonch-Andreu, J., López-Lomelí, M.Á., Gómez-Villanueva, J.E. (2016).How local/global is your brand? A technique to assess brand categorisation. International Journal of Market Research,58(6) 795-814 https://doi.org/10.2501/IJMR-2016-046
  • Angulo, A.A.Z., Villanueva, J.E.G., Solís, E.R.R. (2016). The determinants of socioemotional wealth and the family firm’s outcomes. International Journal of Entrepreneurship,20(1) 16-32
  • Baños-Monroy, V., Ramírez-Solís, E., Rodríguez-Aceves, L. (2016). Entrepreneurship and innovation in Latin American family firms: The case of México. Digital Entrepreneurship and Global Innovation,105-123 https://doi.org/10.4018/978-1-5225-0953-0.ch006
Strategy and Management of Organizations in Emerging Economies

Our research group focuses on the strategies, structures, and management processes that help organizations become more competitive and serve their stakeholders better, while maintaining their long-term viability and contributing to the social and environmental well-being of the places where they operate.

The point of departure for our work are the institutional and cultural conditions of the emerging economies of Latin America and elsewhere, in which organizations formulate and implement their strategies through their specific business models and ways to enhance competitiveness. On a more fine-grained level, our research has addressed the topics of dynamic capabilities, knowledge management, and practice transfer processes. Members of our research group have also directed their attention to the bottom of the pyramid and practices of micro-finance.

From a different vantage point, the organizations that we deal with exist in a highly globalized environment, which is the basis for our second mayor research focus of International Management. Our research has dealt with global strategy, internationalization processes, multiculturalism within organizations, international human resource management, and global leadership.

Finally, some of our members have published advances in management education for both university students and executives, especially in Finance and International Management.

Researchers

Name Campus Rank in National
Researchers System
Andreas Michael Hartmann scholar email Monterrey 1
Christiane Andrea Molina Brockmann scholar email EGADE Santa Fe  
Eduardo Armando scholar email Aguascalientes C
Evodio Kaltenecker Retto De Queiroz scholar email Guadalajara C
Federico Trigos Salazar scholar email EGADE Monterrey 1
Francisco Javier Valderrey Villar scholar email León 1
Laura Esther Zapata Cantú scholar email EGADE Santa Fe 2
Mauricio Cervantes Zepeda scholar email Guadalajara 1
Miguel Ángel Montoya Bayardo scholar email Guadalajara 1
Olivia del Roble Hernández Pozas scholar email Monterrey 1
Pablo Aguilera Fierro scholar email Cuernavaca  

Scientific Publications

  • Olier, E., Valderrey, F., & García-Coso, E. (2021). University governance models across regions: Europe. In Governance Models for Latin American Universities in the 21st Century (pp. 73-95). Palgrave Macmillan, Cham. DOI: 10.1007/978-3-030-83465-4_5
  • Szymanski, M., Valderrey Villar, F., & Cervantes Zepeda, M. (2021). Multicultural individuals and their potential to become international entrepreneurs. Thunderbird International Business Review. https://doi.org/10.1002/tie.22236
  • Kaltenecker, E., & Okoye, K. (2021). Are innovation and internationalization intertwined? The impact of country of origin and the types of programs in elite business schools. Journal of Education for Business. https://doi.org/10.1080/08832323.2021.1972277
  • Trigos, F., & Doria, M. (2021). Las finanzas en las empresas familiares privadas. Instituto Mexicano de Ejecutivos de Finanzas.
  • Gazcon-Rivera, A., Nosedal, J., & Trigos, F. (2021). Transactional failure mode and effect analysis: An application to map risks in the service industry. Case Studies on Transportation Policy. https://doi.org/ 10.1016/j.cstp.2021.07.004
  • Hernandez-Pozas, O., Murcia, M. J., Ogliastri, E., & Olivas-Lujan, M. R. (2021). Management and sustainability dilemmas in Latin America: Introduction. Academia Revista Latinoamericana de Administración, 34 (1), 1-17. https://doi.org/ 10.1108/ARLA-06-2020-0147
  • Davila, A. (2021). How socially responsible HRM should be understood in Latin America. In J. Trullen and J. Bonache (Eds.), Talent Management in Latin America: Pressing Issues and Best Practice. London: Routledge. ISBN: 9780367819903
  • Bayon, M. & Aguilera, P. (2021). Managerial perceptions of the strategic relevance of resources and capabilities and its configuration for firm competitiveness: An exploratory study. Competitiveness Review, 31, (3), 462-476. https://doi.org/ 10.1108/CR-01-2020-0023
  • Szymanski, M., Valdovinos, I., & Kaltenecker, E. (2021). How far are we from understanding corruption? The effect of cultural distance on corruption perception. Critical Perspectives on International Business. https://doi.org/10.1108/cpoib-06-2020-0079
  • Zapata-Cantu, L. (2021). Boosting innovation in emerging markets: The moderating role of human capital. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2019-0015
  • Fuentes, H., Mendoza, G., Montoya, M., & Aguilar, I. (2021). Public-private partnerships in Mexico: Challenges and opportunities at local level. Competition and Regulation in Network Industries. https://doi.org/ 10.1177/1783591720987698
  • Gil, M., Rodriguez-Marín, M., & Montoya, M. (2021). Demand planning on small and medium-sized enterprises in Mexico: A case study of a confectionery firm. Advances in Business Related Scientific Research Journal, 11 (2), 56–73.
  • Zapata-Cantu, L. & González, F. (2021). Challenges for innovation and sustainable development in Latin America: The significance of institutions and human capital. Sustainability, 13. https://doi.org/10.3390/su13074077
  • Valderrey, F., Montoya, M., & Sánchez, A. (2020). Latin America: The East Wing of the New Silk Road. Competition and Regulation in Network Industries, 21 (1), 34-62. https://doi.org/10.1177/1783591719853537
  • Trigos, F., & López, E. (2020). Tooling capacity analytics for the vulcanizing planning decision problem to improve strategic business profit. International Journal of Production Research, 58 (18), 5738-5749. https://doi.org/ 10.1080/00207543.2019.1660820
  • Zapata-Cantu, L., Rialp, J., & Rodríguez, A. (2020) Relative absorptive capacity as a booster of innovation in an automotive cluster. Competitiveness Review, 30 (2). https://doi.org/ 10.1108/CR-12-2018-0086
  • Montoya, M., Cervantes, M., Lemus-Delgado, D., & Regalado-Pezua, O. (2020). The other side of the Silk Road: Chinese investments in Latin American infrastructure. Competition and Regulation in Network Industries, 21 (1), Pages 3-5. https://doi.org/ 10.1177/1783591720902922
  • Hernandez-Pozas, O. (2020). Relationship meaningfulness and social loafing in Mexican workers. Academia Revista Latinoamericana de Administración, 33 (3), 501-515. https://doi.org/ 10.1108/ARLA-04-2020-0067
  • Treviño, S., & Zapata-Cantú, L. (2020). Importance of dynamic managerial capabilities on the performance of small family businesses. Contaduría y Administración, 65 (3). https://doi.org/10.22201/fca.24488410e.2020.2132
  • Valderrey, F., Montoya, M., & Cervantes, M. (2020). Soft power and transnationalism affecting capital and labour mobility: Chinese diaspora in Mexico and Peru. In P. Aulakh & P. Kelly (Eds.), Mobilities of Labour and Capital in Asia (pp. 98-119). Cambridge: Cambridge University Press. https://doi.org/10.1017/9781108687140.005
  • Cuervo-Cazurra, A., Carneiro, J., Finchelstein, D., Duran, P., Gonzalez-Perez, M., Montoya, M., Borda Reyes, A., Fleury, M., & Newburry, W. (2019). Uncommoditizing strategies by emerging market firms. Multinational Business Review, 27 (2), 141-177. doi.org/10.1108/MBR-07-2017-0051
  • Hernandez-Pozas, O., & Carreon-Flores, H. (2019). Teaching international business using virtual reality. Journal of Teaching in International Business, 30 (2), 196-212. https://doi.org/10.1080/08975930.2019.1663779
  • Ramírez Rocha, A., Cervantes Zepeda, M., & Bernal Ponce, L. (2019). Mediation effect of interest rates on MFIs’ financial performance. Contaduría y Administración, 64 (3), 1-18. http://dx.doi.org/10.22201/fca.24488410e.2018.1750
  • Zapata-Cantú, L., Pineda, J. L., & Rodríguez, D. A. (2019). Open workspaces for effective knowledge sharing: Is it a real benefit or is it simply fantasy? In T. Graham, Knowledge Management: Progress, Trends and Challenges. Nova Science Publishers. ISBN: 978-1-53616-018-5
  • Hartmann, A.M. (2019). Negotiating for strategic alliances. In M. A. Khan and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 53-70). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hernández-Pozas, O. (2019). Global cultural systems, communication, and negotiation. In M. A. Khan, and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 117-137). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hernández-Pozas, O., Chamoun-Nicolas, H., & Hazlett, R. (2019). Negotiating with managers from Mexico. In M. A. Khan, and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 169-187). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hartmann, A.M. (2019). Negotiating with managers from Germany. In M. A. Khan and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 283-307). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Davila, A., Rodriguez-Lluesma, C., & Elvira, M. (2018). Engaging stakeholders in emerging economies: The case of multilatinas. Journal of Business Ethics, 152 (4), 949-964. https://doi.org/10.1007/s10551-018-3820-7
  • Davila, A. (2018). Exploring HRM systems in the multilatina enterprise: The case of ALFA. In V. Andonova and M. Losada-Otálora (Eds.), Multilatinas: Strategies for Internationalization. Cambridge University Press. https://doi.org/10.1017/9781316417706
  • Cervantes Zepeda, M. & Hartmann, A. M. (2018). The multimexicans in China. In Fudan Development Institute (Eds.), China and Latin America: Paths for Overcoming the Middle-Income Trap (pp. 112-131). Beijing: China Social Sciences. Also published in Dec 2020 in a Chinese translation under the title 中国与拉丁美洲：跨越中等收入陷阱之路.
  • Ramirez, J., & Zapata-Cantú, L. (2018). Mexican experiences from a Danish firm: ‘Changing’ Mexican culture. In L. Castro Christiansen, M. Biron, E. Farndale, and B. Kuvaas (Eds.), The Global Human Resources Management Casebook. Routledge. https://doi.org/10.4324/9781315668888
  • Davila, A. & Elvira, M. M. (2018). Revisiting the Latin American HRM model (pp. 393-407). In C. Brewster, W. Mayrhofer, and E. Farndale (Eds.), Handbook of Research in Comparative Human Resource Management, 2nd. ed. UK: Edward Elgar Publishing. ISBN: 978 1 78471 112 2
  • Davila, A., & Molina, C. (2017). From silent to salient stakeholders: A study of a coffee cooperative and the dynamic of social relationships. Business and Society, 56 (8), 1195-1224. https://doi.org/ 10.1177/0007650315619626
  • Monforte García, G., Hartmann, A., & Farías Martínez, G. (2017). Declaraciones institucionales y percepciones individuales sobre la sustentabilidad en escuelas de negocios mexicanas. Contaduría y Administración, 62(1), 5-24. http://dx.doi.org/10.1016/j.cya.2016.04.006
Entrepreneurship and Innovation

At the end of the decade of seventies, Tecnológico de Monterrey considered that its graduates should have an entrepreneurial attitude and not only have as a goal to occupy positions in established companies. For this, it was necessary to give the students a special training that not only introduced them to the path of entrepreneurship, but also gave them the necessary tools to travel on that path. This is how the Programa Empresario (business-owners program) began in 1978, through a small group of professors and entrepreneurs who guided a group of students in the process of creating a company. This program was later transformed into the Programa Emprendedor (Entrepreneurship Program). Thanks to this program, various support projects have been triggered that continue to promote the entrepreneurial spirit of the Tec de Monterrey community, generating one of the most dynamic and complete university entrepreneurship ecosystems in Latin America and even the world.

Since its inception, entrepreneurship has become part of the Institution's DNA. Tec was founded by entrepreneurs. Many young students who, upon graduation, became successful entrepreneurs (41% of graduates have started at least one company) that they have generated 2.8 million jobs and innovated in a large number of areas according to the “Economic Impact Study of Tec de Monterrey Graduates in the World” (QS, 2018).

Our goal like research group, is to enhance and disseminate research in the field of entrepreneurship and innovation as fundamental tools to strengthen the economic and social development putting focus in these specific research lines:

  1. Entrepreneurship ecosystems: its aim is the systematic study of the economic and social implications of creating new firms and the relevant actors and conditions to enhance the entrepreneurship activities. Within this topic, the context and characteristics of entrepreneurship will be analyzed at its three levels: individual, regional and national.
  2. Social entrepreneurship: Its objective is the study of processes around business that are created for greater social and environmentally goals and not just the pursuit of profits. This includes the notion of conscious entrepreneurship and the relationship of entrepreneurial activities that have social impact.
  3. Entrepreneurship education: Its objective is to analyze the processes of teaching entrepreneurship from a management perspective. Consequently, it seeks to have a better understanding of the impact of entrepreneurship courses in higher education, the mechanisms that generate entrepreneurship and career development, and the study of entrepreneurial motivations and cultural contexts.
  4. Corporate entrepreneurship: Its objective is to analyze who innovation processes within established organizations generate new business opportunities and the subsequent corporate venture creation. This topic includes the study of entrepreneurship culture inside the organization, strategy for innovation and mechanisms to implement entrepreneurship programs or projects including corporate venture capital.

Researchers

Name Campus Rank in National
Researchers System
Alfonso Ávila Robinson scholar email EGADE Monterrey 1
Cristian Granados Sánchez scholar email Santa Fe C
Cynthia Lorena Franco Rodríguez scholar email Guadalajara  
Dante Benito Castro Solano email Querétaro C
David Salvador Xotlanihua González scholar email Monterrey  
Delia Lizette Huezo Ponce email Guadalajara 1
Edgar Muñiz Ávila scholar email Guadalajara  
Elvia Guadalupe Castro Félix email Overseas Delegations  
Elvira Elena Naranjo Priego scholar email Monterrey  
Felipe Ignacio Symmes Avendaño scholar email EGADE Monterrey  
Félix Florencio Cárdenas del Castillo email EGADE Monterrey  
Fernando Andrés Moya Dávila scholar email EGADE Monterrey C
Francisco Javier de la Fuente scholar email Monterrey  
Geraldina Silveyra León scholar email Guadalajara C
Humberto Armando Charles Leija scholar email Monterrey C
Jairo Abraham Ruiz Nava email Monterrey C
Ján Rehák scholar email Querétaro  
José Ernesto Amorós Espinosa scholar email EGADE Santa Fe 1
José Manuel Maraboto Quepons email EGADE Monterrey  
Juan José Cabrera Lazarini email Overseas Delegations  
Linda Elizabeth Ruiz Castro scholar email Monterrey C
Lizbeth Alicia Gonzalez Tamayo email Toluca  
Lizbeth Martínez Ramírez scholar email Santa Fe 1
Lucía Alejandra Rodríguez Aceves scholar email Guadalajara 1
Marcia Nelly Villasana Campos scholar email Monterrey  
María de los Dolores González Saucedo email Monterrey  
Martha Corrales Estrada scholar email EGADE Monterrey 1
Miguel Angel Rodríguez Montes email Monterrey  
Patricia Esther Alonso Galicia scholar email Querétaro  
Rafael Antonio Tristán Zamores email San Luis Potosí  
Rafael Eduardo Alcaraz Rodríguez scholar email Monterrey  
Sascha Fürst email EGADE Guadalajara 1
Sergio Ortiz Valdés scholar email Overseas Delegations  

Scientific Publications

  • Rios-Ballesteros, N. & Fuerst, S. (2021). Exploring the enablers and microfoundations of international knowledge transfer. Journal of Knowledge Management. ISSN: 1367-3270 https://doi.org/10.1108/JKM-04-2021-0344
  • Fuerst, S. (2021). The network dynamics during internationalization of a family firm: The case of a new venture from Colombia. In T. Leppäaho & S. Jack (Eds.), The Palgrave Handbook of Family Firm Internationalization, (pp. 395-430). London: Palgrave Macmillan. Hardcover ISBN: 978-3-030-66736-8; eBook ISBN: 978-3-030-66737-5; DOI: 10.1007/978-3-030-66737-5; https://doi.org/10.1007/978-3-030-66737-5_13
  • Villegas-Mateos, A., Barron, E., Ruiz, L.E. (2021). The role of cultural and social norms to create entrepreneurship educational programmes. Contemporary Issues in Entrepreneurship Research, 11135-149 https://doi.org/10.1108/S2040-724620210000011009
  • Amorós, J.E., Cristi, O., Naudé, W. (2021). Entrepreneurship and subjective well-being: Does the motivation to start-up a firm matter?. Journal of Business Research, 127389-398 https://doi.org/10.1016/j.jbusres.2020.11.044
  • Silveyra, G., Herrero, Á., Pérez, A. (2021). Model of Teachable Entrepreneurship Competencies (M-TEC): Scale development. International Journal of Management Education, 19(1) https://doi.org/10.1016/j.ijme.2020.100392
  • Ávila-Robinson, A., Mejia, C., Sengoku, S. (2021). Are bibliometric measures consistent with scientists’ perceptions? The case of interdisciplinarity in research. Scientometrics, 126(9) 7477-7502 https://doi.org/10.1007/s11192-021-04048-0
  • Charles-Leija, H., Peña, J.A., Rodríguez, R.S. (2021). Job satisfaction of entrepreneurs in Mexico, challenges and benefits. Contaduria y Administracion, 66(3) https://doi.org/10.22201/fca.24488410e.2021.2524
  • Amorós, J.E., Ramírez, L.M., Rodríguez-Aceves, L. and 1 more (...) (2021). REVISITING POVERTY and ENTREPRENEURSHIP in DEVELOPING COUNTRIES. Journal of Developmental Entrepreneurship, 26(2) https://doi.org/10.1142/S1084946721500084
  • Huezo-Ponce, L., Fernández-Pérez, V., Rodríguez-Ariza, L. (2021). Emotional competencies and entrepreneurship: modeling universities. International Entrepreneurship and Management Journal, 17(3) 1497-1519 https://doi.org/10.1007/s11365-020-00683-w
  • Guerrero, M., Amorós, J.E., Urbano, D. (2021). Do employees’ generational cohorts influence corporate venturing? A multilevel analysis. Small Business Economics, 57(1) 47-74 https://doi.org/10.1007/s11187-019-00304-z
  • Ballesteros-Valdés, R., Charles-Leija, H. (2021).A comparative study of wellbeing in students: Tecmilenio case. Wellbeing and Resilience Education: COVID-19 and Its Impact on Education,33-50 https://doi.org/-
  • Silveyra, G., Rodríguez-Aceves, L., Charles-Leija, H. and 1 more (...) (2021). Human flourishing: an enabler of entrepreneurial intention in Latin American students. European Business Review, https://doi.org/10.1108/EBR-11-2020-0283
  • Barron, E., Ruiz, L.E. (2021). Evaluating the effect of entrepreneurial programs elements on students: A scale development. BAR - Brazilian Administration Review, 18(2) https://doi.org/10.1590/1807-7692bar2021190057
  • Baier-Fuentes, H., Guerrero, M., Amorós, J.E. (2021). Does triple helix collaboration matter for the early internationalisation of technology-based firms in emerging Economies?. Technological Forecasting and Social Change, 163 https://doi.org/10.1016/j.techfore.2020.120439
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and 1 more (...) (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland), 12(20) 1-26 https://doi.org/10.3390/su12208339
  • Rajagopal, A., Davila, F.A.M. (2020). Marketing strategies for start-up enterprises: Conceptual framework to analyse business performance through cross-sectional metrics. International Journal of Business Innovation and Research, 21(2) 238-258 https://doi.org/10.1504/IJBIR.2020.104821
  • Rajagopal, A., Moya Davila, F.A. (2020). Organisational performance and growth in start-up enterprises: Analysis of leadership patterns and functional perceptions. International Journal of Business Excellence, 22(4) 516-541 https://doi.org/10.1504/IJBEX.2020.111490
  • Pittino, D., Chirico, F., Baù, M. and 3 more (...) (2020). Starting a family business as a career option: The role of the family household in Mexico. Journal of Family Business Strategy, 11(2) https://doi.org/10.1016/j.jfbs.2020.100338
  • Aguinis, H., Villamor, I., Lazzarini, S.G. and 3 more (...) (2020). Conducting Management Research in Latin America: Why and What’s in It for You?. Journal of Management, 46(5) 615-636 https://doi.org/10.1177/0149206320901581
  • Amorós, J.E. (2020). Guest editorial. Management Research, 18(4) 337-343 https://doi.org/10.1108/MRJIAM-10-2020-974
  • Cancino, C.A., Merigó, J.M., Urbano, D. and 1 more (...) (2020). Evolution of the entrepreneurship and innovation research in Ibero-America between 1986 and 2015. Journal of Small Business Management, https://doi.org/10.1080/00472778.2020.1776578
  • Saiz-Alvarez, J.M., Rodríguez-Aceves, L.A., Silveyra León, G. (2020). Does parental gender influence the entrepreneurial intention in heirs?. Journal of Small Business and Entrepreneurship, https://doi.org/10.1080/08276331.2020.1769261
  • Muñoz, P., Kibler, E., Mandakovic, V. and 1 more (...) (2020). Local entrepreneurial ecosystems as configural narratives: A new way of seeing and evaluating antecedents and outcomes. Research Policy. https://doi.org/10.1016/j.respol.2020.104065
  • Barron, E., Amorós, J.E. (2020). Bridging the valley of death: Lessons from an entrepreneurial program. International Journal of Entrepreneurship, 24(1) https://doi.org/-
  • Bustamante, C., Poblete, C., Amorós, J.E. (2020). Entrepreneurial intentions in the context of a natural disaster. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-10-2019-0846
  • Wagstaff, M.F., Amorós, J.E. (2020). Editorial. Management Research,18(2) 121-123 https://doi.org/10.1108/MRJIAM-06-2020-973
  • Villasana, M., Lozano, C. (2020). An exploratory study of corporate entrepreneurship in Latin America. Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE,2020-686-693 https://doi.org/10.34190/EIE.20.158
  • Amorós, J.E. (2020).Editorial. Management Research,18(1) 1-3 https://doi.org/10.1108/MRJIAM-04-2020-957
  • Corrales-Estrada, M. (2020). Design thinkers’ profiles and design thinking solutions. Academia Revista Latinoamericana de Administracion, 33(1) 9-24 https://doi.org/10.1108/ARLA-01-2018-0028
  • von Bloh, J., Mandakovic, V., Apablaza, M. and 2 more (...) (2020). Transnational entrepreneurs: opportunity or necessity driven? Empirical evidence from two dynamic economies from Latin America and Europe. Journal of Ethnic and Migration Studies, 46(10) 2008-2026 https://doi.org/10.1080/1369183X.2018.1559996
  • Contreras, F., Juarez, F., Cuero Acosta, Y.A. and 9 more (...) (2020). Critical factors for innovative work behaviour in Latin American firms: Test of an exploratory model. Cogent Business and Management, 7(1) https://doi.org/10.1080/23311975.2020.1812926
  • Rivera, A.E., Rodríguez-Aceves, L., Mojarro-Duran, B.I. (2020). Enabling knowledge sharing through psychological safety in inter-organisational arrangements. Journal of Knowledge Management, 25(5) 1170-1193 https://doi.org/10.1108/JKM-04-2020-0241
  • Escandon-Barbosa, D., Rialp-Criado, J., Fuerst, S. and 2 more (...) (2019). Born global: the influence of international orientation on export performance. Heliyon, 5(11) https://doi.org/10.1016/j.heliyon.2019.e02688
  • Moya-Dávila, F.A., Rajagopal, A. (2019). Managing microfinance institutions: Analyzing how relationships influence entrepreneurial behavior. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 85-107 https://doi.org/10.1007/978-3-030-23010-4_5
  • Saiz-Álvarez, J.M., Rodríguez-Aceves, L. (2019). Which factors determine the gender gap in the entrepreneurial action? Evidence from Mexico. International Journal of Entrepreneurial Venturing, 11(3) 207-230 https://doi.org/10.1504/IJEV.2019.101356
  • Barron, E., Amoros, J.E. (2019). When science meets the market: A multidisciplinary approach of entrepreneurship education. 2019 9th IEEE Integrated STEM Education Conference, ISEC 2019, 347-352 https://doi.org/10.1109/ISECon.2019.8882028
  • Rodríguez Gutiérrez, P.I., Pastor Pérez, M.P., Alonso Galicia, P.E. (2019). University entrepreneurship: how to trigger entrepreneurial intent of undergraduate students. Journal of Science and Technology Policy Management, 10(4) 927-950 https://doi.org/10.1108/JSTPM-04-2018-0037
  • Charles-Leija, H., Aboites, G., Llamas, I. (2019). Violence in the Household and Happiness in Mexico. Australian Economic Review, 52(2) 200-211 https://doi.org/10.1111/1467-8462.12298
  • Matusik, S.F., Heeley, M.B., Amorós, J.E. (2019). Home court advantage? Knowledge-based FDI and spillovers in emerging economies. Global Strategy Journal, 9(3) 405-422 https://doi.org/10.1002/gsj.1324
  • Baier-Fuentes, H., Merigó, J.M., Amorós, J.E. and 1 more (...) (2019). International entrepreneurship: a bibliometric overview. International Entrepreneurship and Management Journal, 15(2) 385-429 https://doi.org/10.1007/s11365-017-0487-y
  • Villegas Mateos, A.O., Amorós, J.E. (2019). Regional entrepreneurial ecosystems in Mexico: a comparative analysis. Journal of Entrepreneurship in Emerging Economies,11(4) 576-597 https://doi.org/10.1108/JEEE-02-2019-0024
  • Zanella, G., Castro Solano, D.B., Hallam, C.R.A. and 1 more (...) (2019). The role of the organization in the entrepreneur–opportunity nexus. International Journal of Entrepreneurial Behaviour and Research, 25(7) 1537-1562 https://doi.org/10.1108/IJEBR-03-2018-0169
  • Granados, C., Pareja-Eastaway, M. (2019). How do collaborative practices contribute to innovation in large organisations? The case of hackathons. Innovation: Organization and Management, 21(4) 487-505 https://doi.org/10.1080/14479338.2019.1585190
  • Rodríguez-Aceves, L., Saiz-Alvarez, J.M., Muñiz-Avila, E. (2019). Why latent entrepreneurs delay their launch to the market in Mexico?. International Journal of Entrepreneurship and Small Business, 38(3) 339-358 https://doi.org/10.1504/IJESB.2019.103434
  • Ávila-Robinson, A., Islam, N., Sengoku, S. (2019). Co-evolutionary and systemic study on the evolution of emerging stem cell-based therapies. Technological Forecasting and Social Change, 138324-339 https://doi.org/10.1016/j.techfore.2018.10.012
  • Muñiz-Avila, E., Silveyra-Leon, G., Segarra-Perez, L.A. (2019). Startup PATH: The development of the entrepreneur and his/her journey in creating a startup. Innovation and Entrepreneurship: A New Mindset for Emerging Markets, 31-63 https://doi.org/10.1108/978-1-78973-701-120191006
  • Amorós, J.E., Ciravegna, L., Mandakovic, V. and 1 more (...) (2019). Necessity or Opportunity? The Effects of State Fragility and Economic Development on Entrepreneurial Efforts. Entrepreneurship: Theory and Practice, 43(4) 725-750 https://doi.org/10.1177/1042258717736857
  • Giraldo-Diaz, J.M., Fuerst, S. (2019).Shipstra: The lean start-up of a digital freight-forwarding marketplace. Global Business and Organizational Excellence, 38(5) 6-17 https://doi.org/10.1002/joe.21946
  • Amorós, J.E., Poblete, C., Mandakovic, V. (2019). R&D transfer, policy and innovative ambitious entrepreneurship: evidence from Latin American countries. Journal of Technology Transfer, 44(5) 1396-1415 https://doi.org/10.1007/s10961-019-09728-x
  • Castro, E., López, I., Zavala, G. (2019). Work-in-progress: Social networks analysis in the transition of an educational model among groups of stem teachers. ASEE Annual Conference and Exposition, Conference Proceedings.
Consumer Behavior and Conscious Marketing

The research group with a strategic approach, GIEE, now known as “Consumer Behavior and Conscious Marketing”, was born from the merger of three research chairs at Tec de Monterrey. On one hand, the research chair on Marketing and Sustainable Development advanced in Campus Toluca and coordinated by Dra. Lorena Carrete with the participation of Dra. Pilar Arroyo and Mrs. Sara Isabel García López. On the other hand, the research chair Glocalization: Understanding the Latino Consumer, forming an important tradition at Campus Monterrey, under the direction of Dra. Raquel Castaño with the relevant participation of Dra. Claudia Quintanilla. Finally, the research chair Consumer, Brand, and Competitiveness, in Mexico City, under the coordination of Dr. Jorge Vera Martínez and the outstanding contributions of Dra. Andrea Trujillo, Dr. Rajagopal, and Dr. Edgar Centeno.

Although at the beginning, this GIEE was named “Consumer Behavior and Value Creation”, in an effort to give it a more precise and transcendent approach, the research lines were merged and reoriented until reaching the name it now holds. Currently, the research efforts in this GIEE, are inspired by the following thought: “Conscious consumer behavior and conscious marketing strategies will not only produce more social and ecological value, but also greater long-term financial performance for organizations”.

Branding and consumer perceptions. The brand has played a leading role in marketing activity for the past 30 years. The brand is considered the main vehicle to communicate and manage consumer benefits of products and services. In this research line, studies carried out are about the effects of brand perceptions on customer behavior. Here variables such as performance of the product/service, perceived value, consumer-brand identification, purchasing patterns, and brand performance are analyzed. Our studies emphasize responsible and sustainable use of brands and marketing strategies.

Digital marketing and diffusion of innovations. In accordance with the priority topics of the Business School of Tecnológico de Monterrey related to entrepreneurship, innovation, and the use of technology, this line of research studies the development of business in the digital environment as well as the consumer adaptation to that environment. Here, the effects of innovative technologies and products on consumers' behavioral changes, such as adoption processes and cultural changes are studied. Relevant topics here are product adoption profiles, e-commerce channels, and technological impacts.

Responsible consumption decisions and social welfare. Humanity is moving towards a sustainable society, and today more than ever, the issue of responsible consumption and behaviors acquires strategic importance. Responsible consumption derives from the recognition of the repercussions that superfluous, excessive, or harmful consumption, both personal and collective, have on the balance between economic, environmental, and social well-being. For this reason, and in accordance with the Business School's approach towards promoting shared values and conscious businesses, this research line focuses on identifying the determinants of sustainable and healthy behavior that can lead to delineating interventions, policies, educational effort, and social marketing campaigns to promote personal and social well-being.

Researchers

Name Campus Rank in National
Researchers System
Adriana Morales Rodríguez email Tampico  
Alberto López Hernández email Monterrey C
Alejandro Alvarado Herrera email Sonora Norte 1
Celia Fabiola Vásquez García email Santa Fe  
Citlali del Carmen Calderón Frese email Toluca C
Claudia María Quintanilla Domínguez scholar email EGADE Monterrey 1
Daniela Rachel Rodríguez Delgado email Monterrey C
David Pérez Castillo email Toluca C
Diana Kolbe scholar email Ciudad de México C
Edgar Antonio Centeno Velázquez scholar email EGADE Santa Fe 2
Jorge Luis Graciano Vera Martínez scholar email Ciudad de México 2
Lorena de la Paz Carrete Lucero scholar email Toluca 1
María del Pilar Ester Arroyo López scholar email Toluca  
Rajagopal scholar email EGADE Santa Fe 3
Raquel Minerva Castaño González email EGADE Monterrey 2
Sidney Abril Ornelas Sánchez scholar email Monterrey C

Scientific Publications

  • Vera-Martínez, J. (2021). Consumer technology brands and the source of their performance. Cogent Business and Management, 8(1), 1-17. ISSN: 2331-1975. Scimago Q2. https://doi.org/10.1080/23311975.2021.1969632
  • Osorio, M. L., Centeno-Velázquez, E., López-Pérez, M. E., & del Castillo, E. (2021). Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally. Journal of Retailing and Consumer Services, 63, 102736.
  • Calderon, C., Carrete, L., Vera-Martínez, J. and 2 more (...) (2021). A social marketing intervention to improve treatment adherence in patients with type 1 diabetes. International Journal of Environmental Research and Public Health, 18(7). https://doi.org/10.3390/ijerph18073622
  • Lopez, A. (2021).Can we get back together? Measuring brand relationship breakup. Journal of Consumer Behaviour, 20(3) 681-694. https://doi.org/10.1002/cb.1895
  • Vera-Martínez, J., Alvarado-Herrera, A., Currás-Pérez, R. (2021). Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?. Journal of Global Marketing. https://doi.org/10.1080/08911762.2021.1958277
  • Álvarez-Castañón, L.C., Arroyo, P. (2021). Effect of entrepreneurship training on students’ capability of agency and entrepreneurship intention. Contemporary Issues in Entrepreneurship Research, 1181-95. https://doi.org/10.1108/S2040-724620210000011006
  • Rajagopal (2021). Facilities planning in retailing and value generation among urban consumers. International Journal of Electronic Marketing and Retailing, 12(2) 196-213. https://doi.org/10.1504/IJEMR.2021.114248
  • Kolbe, D., Calderón, H., Frasquet, M. (2021). Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance. Journal of Business and Industrial Marketing. https://doi.org/10.1108/JBIM-04-2020-0204
  • Ornelas Sánchez, S.A., Vera Martínez, J. (2021).The more I know, the more I engage: consumer education's role in consumer engagement in the coffee shop context. British Food Journal, 123(2) 551-562. https://doi.org/10.1108/BFJ-05-2020-0401
  • Kolbe, D., Frasquet, M., Calderon, H. (2021). The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective. Multinational Business Review. https://doi.org/10.1108/MBR-10-2020-0202
  • Felix, R., González, E.M., Castaño, R. and 2 more (...) (2021). When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12738
  • Arroyo, P.E., Liñan, J., Vera Martínez, J. (2021). Who really values healthy food?. British Food Journal, 123(2) 720-738. https://doi.org/10.1108/BFJ-04-2020-0328
  • Osorio, M.L., Centeno, E., Cambra-Fierro, J. (2020). A thematic exploration of human brands: literature review and agenda for future research. Journal of Product and Brand Management, 29(6) 695-714. https://doi.org/10.1108/JPBM-02-2019-2274
  • Rodriguez, R., Quintanilla, C. (2020). An exploratory study of factors motivating Mexican women to undertake and continue with nutritional programs. Health Marketing Quarterly, 37(3) 245-264. https://doi.org/10.1080/07359683.2020.1805892
  • García, S., Carrete, L., Arroyo, P. (2020). Automobile manufacturers, marketing channels and consumer loyalty. Contaduria y Administracion, 65(3) . https://doi.org/10.22201/fca.24488410e.2020.2411
  • Rajagopal (2020). Childhood memories affecting brand loyalty and consumption behaviour among adult consumers. International Journal of Business Innovation and Research, 23(3) 400-420. https://doi.org/10.1504/ijbir.2020.110975
  • Chaudhary, M., Lopez, A., Rodriguez, R. (2020). Children’s relationships with brands: intergenerational and transgressions. Marketing Intelligence and Planning, 38(1) 75-88. https://doi.org/10.1108/MIP-03-2019-0137
  • Lopez, A., Guerra, E., Gonzalez, B. and 1 more (...) (2020). Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics, 8(4) 203-223. https://doi.org/10.1057/s41270-020-00085-5
  • Alvarado-Herrera, A., Rodríguez-Soberanis, L.J., Herrera-Medina, H.R. (2020). Corporate social responsibility, reputation and visitors’ commitment as resources for public policies’ design for protected areas for tourism sustainable exploitation. Social Responsibility Journal,16(4) 537-553. https://doi.org/10.1108/SRJ-07-2018-0172
  • Ortiz Alvarado, N.B., Rodríguez Ontiveros, M., Quintanilla Domínguez, C. (2020). Exploring Emotional Well-Being in Facebook as a Driver of Impulsive Buying: A Cross-Cultural Approach. Journal of International Consumer Marketing, 32(5) 400-415. https://doi.org/10.1080/08961530.2020.1722979
  • Vásquez, F., Vera-Martínez, J. (2020). From e-quality and brand perceptions to repurchase: A model to explain purchase behaviour in a web-store. Journal of Theoretical and Applied Electronic Commerce Research, 15(3) 20-36. https://doi.org/10.4067/S0718-18762020000300103
  • Perez-Castillo, D., Vera-Martinez, J. (2020). Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters. Asia Pacific Journal of Marketing and Logistics, 33(8) 1776-1797. https://doi.org/10.1108/APJML-10-2019-0611
  • Rajagopal, Rajagopal, A. (2020). Impact of consumer education and knowledge on purchase intentions within services industry: A study of symbiotic analysis in Mexico. International Journal of Services and Operations Management, 35(1) 58-77. https://doi.org/10.1504/IJSOM.2020.104334
  • Rajagopal (2020). Impact of referrals on buying decisions and cognitive behaviour among aging consumers. International Journal of Business Excellence,21(1) 118-138. https://doi.org/10.1504/IJBEX.2020.106933
  • Herrera, A.A. (2020). Mind the gap between CSR perceptions and expectations of employees: A new strategic approach. Direccion y Organizacion, (67) 5-21. https://doi.org/10.37610/DYO.V0I67.539
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and 1 more (...) (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland), 12(20) 1-26. https://doi.org/10.3390/su12208339
  • Gámez-Pérez, K., López, P.E.A., Iniestra, J.G. (2020). Supporting the strategic design of public bicycle sharing systems: The experience of a large Mexican city. Contaduria y Administracion, 65(3) . https://doi.org/10.22201/fca.24488410e.2020.2192
  • Morton, F., Treviño, T., Quintanilla, C. (2020). The family grilling consumption experience in Mexico. Journal of Consumer Marketing, 37(5) 559-567. https://doi.org/10.1108/JCM-04-2019-3160
  • Ventre, I., Kolbe, D. (2020). The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing, 32(4) 287-299. https://doi.org/10.1080/08961530.2020.1712293
  • Herrera, A.A. (2019). Attention to the gap between CSR perceived and expected by employees: A new strategic approach. Direccion y Organizacion,675-21.
  • Reyes, J.A.P., Miranda, M.R., Vera-Martinez, J. (2019). Capital structure construct: A new approach to behavioral finance. Investment Management and Financial Innovations,16(4) 86-97. https://doi.org/10.21511/imfi.16(4).2019.08
  • Vera-Martinez, J., Ornelas, S. (2019). Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyalty. Asia Pacific Journal of Marketing and Logistics, 31(5) 1252-1268. https://doi.org/10.1108/APJML-07-2018-0261
  • Vera, J., Espinosa, M. (2019). Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness. Journal of Business Economics and Management, 20(2) 208-224. https://doi.org/10.3846/jbem.2019.8099
  • Rajagopal (2019). Contemporary marketing strategy: Analyzing consumer behavior to drive managerial decision making. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, 1-277. https://doi.org/10.1007/978-3-030-11911-9
  • Rajagopal (2019). Convergence of local enterprises with large corporations: Bridging industry 4.0 functions on broader business canvass. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 1-28. https://doi.org/10.1007/978-3-030-23010-4_1
  • Flores-Villalba, D., Ayala-Gaytán, E.A., Quintanilla-Domínguez, C.M. (2019).Development of a scale of use, comprehension and attitudes in relation to nutrition labels in Spanish. Salud Publica de Mexico, 61(1) 63-71. https://doi.org/10.21149/8606
  • Pereira, J., de Oliveira, E. C., Morais, D. C., Costa, A. P., & Arroyo-Lopez, P. (2019). ELECTRE TRI-C with hesitant outranking functions: Application to supplier development. Journal of Intelligent and Fuzzy Systems, 37(6) 7923-7933. https://doi.org/10.3233/JIFS-190166
  • Angeles, A., Centeno, E., Villanueva, C.E. (2019). Examining structural flexibility factors in SMEs: A mixed methods study in Mexico. Electronic Journal of Business Research Methods, 17(1) 28-42.
  • Ornelas, S., Vera, J. (2019). Ground Roasted Coffee Consumers’ Ability to Determine Actual Quality: The Use of Attributes and the Role of Education Level in Mexico. Journal of Food Products Marketing, 25(1) 72-91. https://doi.org/10.1080/10454446.2018.1498043
  • Flores, D., Reimann, M., Castaño, R. and 1 more (...) (2019) .If i indulge first, i will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption. Journal of Experimental Psychology: Applied, 25(2) 162-176. https://doi.org/10.1037/xap0000210
  • Rajagopal, Rajagopal, A. (2019). Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: A study in reference to Mexico. International Journal of Logistics Systems and Management, 33(4) 525-542. https://doi.org/10.1504/IJLSM.2019.101796
  • Rajagopal, Behl, R. (2019). Innovation, technology, and market ecosystems: Managing industrial growth in emerging markets. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 1-407. https://doi.org/10.1007/978-3-030-23010-4
  • Perez, M.E., Quintanilla, C., Castaño, R. and 1 more (...) (2019). Inverse socialization with technology: understanding intergenerational family dynamics. Journal of Consumer Marketing, 36(6) 818-826. https://doi.org/10.1108/JCM-12-2017-2474
  • Yani-de-Soriano, M., Hanel, P. H., Vazquez-Carrasco, R., Cambra-Fierro, J., Wilson, A., & Centeno, E. (2019). Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective. European Journal of Marketing, 53(4) 708-732. https://doi.org/10.1108/EJM-09-2017-0570
  • Arroyo, P., Carrete, L. (2019). Motivational drivers for the adoption of green energy: The case of purchasing photovoltaic systems. Management Research Review, 42(5) 542-567. https://doi.org/10.1108/MRR-02-2018-0070
  • Rajagopal, Behl, R., Rajagopal and 1 more (...) (2019). Preface. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, v-viii.
  • Calderon, C. L. (2019). The importance of shared beliefs for social marketing programmes. Journal of Social Marketing, 9(1) 26-39. https://doi.org/10.1108/JSOCM-01-2018-0013
  • Centeno, E., Cambra-Fierro, J., Vazquez-Carrasco, R. and 2 more (...) (2019). The interplay between SME owner-managers and the brand-as-a-person. Journal of Product and Brand Management, 28(4) 555-572. https://doi.org/10.1108/JPBM-10-2017-1645
  • Rajagopal (2019). Transgenerational marketing: Evolution, expansion, and experience. Transgenerational Marketing: Evolution, Expansion, and Experience, 1-298. https://doi.org/10.1007/978-3-030-33926-5
  • Arroyo, P., Pesantes-Burgos, V., Carrete, L. (2018). A strategic perspective on the implementation of inclusive businesses: The experience of Ecuadorian firms. International Journal of Management Practice, 11(2) 190-217. https://doi.org/10.1504/IJMP.2018.090831
  • Olavarría-Jaraba, A., Cambra-Fierro, J.J., Centeno, E. and 1 more (...) (2018). Analyzing relationship quality and its contribution to consumer relationship proneness. Service Business,12(4) 641-661. https://doi.org/10.1007/s11628-018-0362-0
  • Vera, J., Trujillo, A. (2018). Assessing the effect of service quality over user satisfaction in public health institutions in Mexico. Contaduria y Administracion,63(2) 1-24. https://doi.org/10.1016/j.cya.2016.07.003
  • Rajagopal, and Rajagopal, A. (2018). Brand literacy and knowledge transfer process: Analysis of purchase intentions among consumers in Mexico. International Journal of Business Innovation and Research, 16(3) 302-323. https://doi.org/10.1504/IJBIR.2018.092618
  • Nunez, S., Castaño, R. (2018). Building brands in emerging economies: A consumer-oriented approach. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 1304-315. https://doi.org/10.4018/978-1-5225-7116-2.ch018
  • Rajagopal, Behl, R. (2018). Business governance and society: Analyzing shifts, conflicts, and challenges. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges,1-349. https://doi.org/10.1007/978-3-319-94613-9
  • Lopez, A., Rodriguez, R. (2018). Children and their brands: how young consumers relate to brands. Journal of Consumer Marketing,35(2) 130-142. https://doi.org/10.1108/JCM-06-2016-1842
  • Lopez, A., Castaño, R. (2018). Consumer behavior on social media: A thematic exploration and an agenda for future inquiry. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 281-301. https://doi.org/10.1007/978-3-319-94613-9_17
  • Blodgett, J. G., Bakir, A., Mattila, A. S., Trujillo, A., Quintanilla, C., & Elmadağ, A. B. (2018). Cross-national differences in complaint behavior: cultural or situational?. Journal of Services Marketing. (2018). Cross-national differences in complaint behavior: cultural or situational?. Journal of Services Marketing,32(7) 913-924. https://doi.org/10.1108/JSM-12-2017-0413
  • Alvarez Carrillo, P.A., Pereira, J., Del Pilar Arroyo López, M. and 1 more (...) (2018). Disaggregating preferences for a supplier development problem in the Mexican aerospace industry. IEEE International Conference on Fuzzy Systems, 2018-. https://doi.org/10.1109/FUZZ-IEEE.2018.8491496
  • Arroyo, P.E., Holmen, E., De Boer, L. (2018). Integration in loosely coupled garment supply chains: The case of a Mexican trader as switchboard operator. Journal of Global Operations and Strategic Sourcing,11(3) 357-383. https://doi.org/10.1108/JGOSS-10-2017-0042
  • Arroyo, P.E., Carrete, L. (2018). Intervention intended to modify the eating practices in mexicanteenagers. Revista Gerencia y Politicas de Salud, 17(35) . https://doi.org/10.11144/Javeriana.rgps17-35.iomp
  • Rajagopal, Behl, R. (2018). Preface. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, v-viii. https://doi.org/10.1007/978-3-319-94613-9
  • Olavarría-Jaraba, A., Cambra-Fierro, J.J., Centeno, E. and 1 more (...) (2018).Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico. Journal of Retailing and Consumer Services, 4278-87. https://doi.org/10.1016/j.jretconser.2018.01.011
  • Rajagopal (2018).Shifts in business-politics paradigms: Exploring lessons and future growth. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges,1-13. https://doi.org/10.1007/978-3-319-94613-9_1
  • Rajagopal, Castaño, R. (2018). Social group influences. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, 1493-1512. https://doi.org/10.4018/978-1-5225-5187-4.ch075
  • Calderón, C., Carrete, L., Vera, J. (2018). Validation of a scale of health beliefs about type 1 diabetes for the Mexican context: HBM-T1DM. Salud Publica de Mexico, 60(2) 175-183. https://doi.org/10.21149/8838
Business Analytics

Strategic decision making today requires a more efficient and analytical use of information. Not only in its creation and compilation but also in its processing and interpretation. For this reason, the creation of this area and research group seeks to be a door of analysis for the purpose and grow by developing and detecting skills and needs that can be supported by this group.

This group focuses on analyzing using analytical tools: visualization, regression analysis, operations, problems of companies and processes, economic phenomena, consumer behavior, among others that can be supported using this type of tools to generate solutions and proposals more in line with the reality of the problem.

Within the GIEE of Business Analytics, it has been sought to combine from the business point of view the development of models, scientific proposals, among others that meet decision-making needs through the development and publication of scientific articles in journals, articles outreach, as well as participation in national and international congresses and conferences.

The lines of investigation are multidisciplinary, and the communication vessel is the usage of business analytical tools: Operations and supply chain, Control systems, and Consumer behavior.

Researchers

Name Campus Rank in National
Researchers System
Eric Porras Musalem email EGADE Santa Fe  
Jesús Cuauhtémoc Téllez Gaytán scholar email San Luis Potosí  
Raúl Francisco Montalvo Corzo email EGADE Guadalajara  
Ricardo Pérez Navarro scholar email Guadalajara  
Sonia Monárrez Martínez email EGADE Monterrey  
Xiomara Vázquez Guillén scholar email Guadalajara  

Scientific Publications

  • Ponce, L.A.B., Rocha, A.R., Navarro, R.P. (2021). A causality approach in the analysis of the trade-off between financial sustainability and outreach. Finance Research Letters, 42. https://doi.org/10.1016/j.frl.2021.101920
  • Lemus-Delgado, D., Navarro, R.P. (2020). Data science and global studies: Contributions and methodological challenges. Colombia Internacional, 10241-62. https://doi.org/ 10.7440/COLOMBIAINT102.2020.03
  • Bernal Ponce, L.A., Pérez Navarro, R., Ramírez Grajeda, M. (2020). Causality between Chinese investment in Latin America and the governance indicators. Competition and Regulation in Network Industries, 21(1) 6-17. https://doi.org/10.1177/1783591719874774
  • Cervantes, M., Lemus, D., Montalvo, R. (2017). Implementing innovative financial models in different cultures: A comparative analysis of China and Mexico. Cross Cultural and Strategic Management, 24(3) 508-528. https://doi.org/10.1108/CCSM-09-2016-0170