The broad teaching and research career of Professor Rajagopal has developed in the fields of marketing strategy, consumer behavior, technology and innovation management, international business management, service marketing, management of new products and brand management. His academic excellence has been acknowledged by the Government of Mexico for the premier executive program in innovation, technology, and competitivity, as well as for his top-level research.

He is a member of multiple international research associations, such as the Royal Society for Encouragement of Arts, Manufacture and Commerce (United Kingdom), the Chartered Management Institute, Institute of Operations Management, Academy of Marketing Science, Association of Consumer Research, the Latin American Chapter of the Business and Economics Society International, Marketing Science Institute, (USA), and the Indian Society of Agricultural Economics (India). He is also a member of the Sistema Nacional de Investigadores (SNI), Level III, Conacyt.

Professor Rajagopal has been part of the editorial board or the management of several journals such as Emerald Emerging Marketing Case Studies, International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of the Built Environment and Asset Management, Indore Management Journal, Journal of Marketing Analytics, Innovative Marketing, Journal of Tourism, and the Journal of Corporate Responsibility and Leadership.

In addition to his teaching activities at EGADE Business School, Professor Rajagopal serves as a professor at Metropolitan College of the University of Boston (USA). He has also been a professor in several Indian institutions such as the College of India and the National Institute of Agricultural Marketing, where he served as the Academic Director, the Institute of Rural Management, and the National Institute of Rural Development, where he was Assistant Director. Additionally, he taught courses and programs at the Indian Institute of Management, Narsee Monjee Institute of Management Studies, Vigyana Jyoti Institute of Management, Institute of Public Enterprise and the International Management Institute.

Professor Centeno Velazquez's research focuses on the relationship between consumer and brand, SME brands, and green and health-focused brands. His teaching comprises strategic brand management, new product development, global brands, marketing for entrepreneurs, and international marketing.

He has published several articles in international peer-reviewed journals. His publications include the co-edition of two books, New Perspective of Contemporary Marketing and Marketing for Entrepreneurs: Emphasising Brand Identity and Brand Connectivity, as well as author of the chapter “Let us Listen to the Voice of Women in Management in the Twenty-First Century: A Longitudinal Study,” published in the Handbook on Well-Being of Working Women.

Since 2010, Professor Centeno has been the regional editor for Latin America and the Caribbean of the Journal of Place Branding and Public Diplomacy and guest co-editor of the Journal of Marketing Intelligence & Planning. In 2014, he was appointed a member of the Publishing Board of the prestigious journal on branding, the Journal of Product and Brand Management.

He is also an honorary researcher at the doctoral level at the University of Strathclyde, Scotland (United Kingdom), and a guest professor at the University of Pablo de Olavide, Sevilla (Spain). He has also spoken at international congresses. He is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt. 

Professor Centeno has more than 15 years of experience in marketing and brand management in managerial positions in global companies such as The Coca-Cola Company, L’Oréal, and Colgate-Palmolive and in SMEs such as Notmusa and The Odda Company, where he was also a founding partner.