Professor Javier Reynoso is a researcher, advisor, and advocate of teaching activities in the service management field in Mexico and Latin America. He has presented his works at the most important international service management conferences in Europe, United States, Canada, Australia, Singapore, Taiwan, and China. He has represented Mexico as an associate researcher in the International Service Study, as well as in the research project Service Management at the Base of the Pyramid. His contributions to the services field have been published in books and journals in the United States, Europe, and China. 

He is a member of the editorial board and Research Review Editor of the Journal of Service Management, and member of the editorial board of the Journal of Service Research (USA) of the Journal Forum Empresarial (Puerto Rico) and the Journal of Management Research (USA). He is a also co-author of Administración de Servicios (Service Administration), the first text book published in Spanish on the subject. 

Professor Reynoso has been guest professor at the University of Tampa, San Diego, South Florida, and Arizona State (USA), Cambridge and Exeter (United Kingdom), Karlstad and Stockholm (Sweden), Swedish School of Economics (Finland), Carlos III and Instituto de Empresa (Spain), INCAE (Costa Rica), Auckland (New Zealand), Monash (Australia), Meiji (Japan), Fudan and Beijing (China). 

He has been a member of the Service Operations Management Association, the International Academy of Services, and is a founding member of the Latin American Academy of Marketing Scholars. He also launched the Latin American Academy of Service Management initiative. He has designed and coordinated the postgraduate program of the Specialty in Service Management at EGADE and the Certificate of Professional Concentration in Service Management on the Monterrey campus.