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grupos-investigacion
Liderazgo

En el Grupo de Investigación con Enfoque Estratégico “Liderazgo” estudiamos cómo los valores, el bienestar y la cultura dan forma al liderazgo en las organizaciones. Estamos interesados en cómo los nuevos líderes, especialmente los que provienen de entornos marginados, son fomentados o impedidos.

Las áreas de Investigación de este grupo incluyen:

  • Estudios de manejo crítico
  • Valores, ética y cultura
  • Género y diversidad en las organizaciones
  • Motivación y bienestar
  • Desarrollo del liderazgo.

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Ajnesh Prasad scholar email EGADE Monterrey 2
Christian Yarid Ayala Millán scholar email Santa Fe C
Elliott Tyler Kruse scholar email EGADE Santa Fe 1
Rajiv Maher scholar email EGADE Monterrey  

Publicaciones Científicas

  • Maher, R., Monciardini, D., Böhm, S. (2021). Torn between Legal Claiming and Privatized Remedy: Rights Mobilization against Gold Mining in Chile. Business Ethics Quarterly, 31(1) 37-74 https://doi.org/10.1017/beq.2019.49
  • Zulfiqar, G., Prasad, A. (2021). Challenging social inequality in the global south: Class, privilege, and consciousness-raising through critical management education. Academy of Management Learning and Education, 20(2) 156-181 https://doi.org/10.5465/amle.2019.0294
  • Maher, R. (2021). Correction to: Deliberating or Stalling for Justice? Dynamics of Corporate Remediation and Victim Resistance Through the Lens of Parentalism: The Fundão dam Collapse and the Renova Foundation in Brazil (Journal of Business Ethics, (2021), 10.1007/s10551-021-04803-6). Journal of Business Ethics, https://doi.org/10.1007/s10551-021-04880-7
  • Irigaray, H.A.R., Celano, A., Fontoura, Y. and 1 more (...) (2021). Resisting by re-existing in the workplace: A decolonial perspective through the Brazilian adage “For the English to See”. Organization, 28(5) 817-835 https://doi.org/10.1177/13505084211022666
  • Prasad, A., Zulfiqar, G. (2021). Resistance and praxis in the making of feminist solidarity: A conversation with Cynthia Enloe. Gender, Work and Organization, 28(2) 722-734 https://doi.org/10.1111/gwao.12521
  • Bobby Banerjee, S., Maher, R., Krämer, R. (2021). Resistance is fertile: Toward a political ecology of translocal resistance. Organization, https://doi.org/10.1177/1350508421995742
  • Peiró, J.M., Montesa, D., Soriano, A. and 5 more (...) (2021). Revisiting the happy-productive worker thesis from a eudaimonic perspective: A systematic review. Sustainability (Switzerland), 13(6) https://doi.org/10.3390/su13063174
  • Prasad, A., Centeno, A., Rhodes, C. and 4 more (...) (2021). What are men's roles and responsibilities in the feminist project for gender egalitarianism?. Gender, Work and Organization, 28(4) 1579-1599 https://doi.org/10.1111/gwao.12573
  • Jones, B.C., DeBruine, L.M., Flake, J.K. and 238 more (...) (2021). To which world regions does the valence–dominance model of social perception apply?. Nature Human Behaviour, 5(1) 159-169 https://doi.org/10.1038/s41562-020-01007-2
  • Maher, R., Neumann, M., Slot Lykke, M. (2021). Extracting Legitimacy: An Analysis of Corporate Responses to Accusations of Human Rights Abuses. Journal of Business Ethics, https://doi.org/10.1007/s10551-020-04678-z
  • Baranski, E., Sweeny, K., Gardiner, G. and 121 more (...) (2021). International optimism: Correlates and consequences of dispositional optimism across 61 countries. Journal of Personality, 89(2) 288-304 https://doi.org/10.1111/jopy.12582
  • Shadnam, M., Bykov, A., Prasad, A. (2021). Opening Constructive Dialogues Between Business Ethics Research and the Sociology of Morality: Introduction to the Thematic Symposium. Journal of Business Ethics, 170(2) 201-211 https://doi.org/10.1007/s10551-020-04638-7
  • Ayala, Y., Bayona, J.A., Karaeminogullari, A. and 2 more (...) (2020). We Are Very Similar but Not Really: The Moderating Role of Cultural Identification for Refugee Resettlement of Venezuelans in Colombia. Frontiers in Psychology, 11 https://doi.org/10.3389/fpsyg.2020.569394
  • Prasad, A. (2020). The organization of ideological discourse in times of unexpected crisis: Explaining how COVID-19 is exploited by populist leaders. Leadership, 16(3) 294-302 https://doi.org/10.1177/1742715020926783
  • Wasdani, K.P., Prasad, A. (2020). The impossibility of social distancing among the urban poor: the case of an Indian slum in the times of COVID-19. Local Environment, 25(5) 414-418 https://doi.org/10.1080/13549839.2020.1754375
  • Tordera, N., Peiró, J.M., Ayala, Y. and 2 more (...) (2020). The lagged influence of organizations' human resources practices on employees' career sustainability: The moderating role of age. Journal of Vocational Behavior, 120 https://doi.org/10.1016/j.jvb.2020.103444
  • Zulfiqar, G., Prasad, A. (2020). Interrogating the toilet as a seat of power and privilege. 80th Annual Meeting of the Academy of Management 2020: Understanding the Inclusive Organization, AoM 2020, https://doi.org/10.5465/AMBPP.2020.46
  • Maher, R. (2020). De-contextualized Corporate Human Rights Benchmarks: Whose Perspective Counts? See Disclaimer. Business and Human Rights Journal,5(1) 156-163 https://doi.org/10.1017/bhj.2019.19
  • Segarra, P., Prasad, A. (2020). Colonization, migration, and right-wing extremism: The constitution of embodied life of a dispossessed undocumented immigrant woman. Organization, 27(1) 174-187 https://doi.org/10.1177/1350508419828574
  • Lee, D.I., Gardiner, G., Baranski, E. and 136 more (...) (2020). Situational experience around the world: A replication and extension in 62 countries. Journal of Personality, 88(6) 1091-1110 https://doi.org/10.1111/jopy.12558
  • Gardiner, G., Lee, D., Baranski, E. and 135 more (...) (2020). Happiness around the world: A combined etic-emic approach across 63 countries. PLoS ONE,15(12) https://doi.org/10.1371/journal.pone.0242718
  • Prasad, A., Segarra, P., Villanueva, C.E. (2020). Situating knowledges through feminist objectivity inorganization studies: Donna Haraway and the partial perspective. Rethinking Culture, Organization and Management, 73-87 https://doi.org/-
  • Rauf, A.A., Prasad, A. (2020). Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization. Journal of Business Ethics,162(3) 699-718 https://doi.org/10.1007/s10551-018-4006-z
  • Abdi, T.A., Peiró, J.M., Ayala, Y. and 1 more (...) (2019). Four wellbeing patterns and their antecedents in millennials at work. International Journal of Environmental Research and Public Health,16(1) https://doi.org/10.3390/ijerph16010025
  • Prasad, A., Segarra, P., Villanueva, C.E. (2019). Academic life under institutional pressures for AACSB accreditation: insights from faculty members in Mexican business schools. Studies in Higher Education, 44(9) 1605-1618 https://doi.org/10.1080/03075079.2018.1458220
  • Prasad, A. (2019). Denying Anthropogenic Climate Change: Or, How Our Rejection of Objective Reality Gave Intellectual Legitimacy to Fake News. Sociological Forum, 34(1) 1217-1234 https://doi.org/10.1111/socf.12546
  • Rauf, A.A., Prasad, A., Ahmed, A. (2019). How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order. Journal of Marketing Management, 35(5-6) 491-513 https://doi.org/10.1080/0267257X.2018.1554599
  • Maher, R., Buhmann, K. (2019). Meaningful stakeholder engagement: Bottom-up initiatives within global governance frameworks. Geoforum, 107231-234 https://doi.org/10.1016/j.geoforum.2019.06.013
  • Maher, R. (2019). Pragmatic community resistance within new indigenous ruralities: Lessons from a failed hydropower dam in Chile. Journal of Rural Studies, 6863-74 https://doi.org/10.1016/j.jrurstud.2019.03.009
  • Fernando, D., Prasad, A. (2019). Sex-based harassment and organizational silencing: How women are led to reluctant acquiescence in academia. Human Relations, 72(10) 1565-1594 https://doi.org/10.1177/0018726718809164
  • Maher, R. (2019). Squeezing Psychological Freedom in Corporate–Community Engagement. Journal of Business Ethics, 160(4) 1047-1066 https://doi.org/10.1007/s10551-018-3898-y
  • Thexton, T., Prasad, A., Mills, A.J. (2019). Learning empathy through literature. Culture and Organization, 25(2) 83-90 https://doi.org/10.1080/14759551.2019.1569339
  • Alvi, F.H., Prasad, A., Segarra, P. (2019). The Political Embeddedness of Entrepreneurship in Extreme Contexts: The Case of the West Bank. Journal of Business Ethics, 157(1) 279-292 https://doi.org/10.1007/s10551-017-3637-9
  • Li, E.P.H., Prasad, A., Smith, C. and 3 more (...) (2019). Visualizing community pride: engaging community through photo- and video-voice methods. Qualitative Research in Organizations and Management: An International Journal, 14(4) 377-392 https://doi.org/10.1108/QROM-03-2018-1621
  • Maher, R., Valenzuela, F., Böhm, S. (2019). The Enduring State: An analysis of governance-making in three mining conflicts. Organization Studies, 40(8) 1169-1191 https://doi.org/10.1177/0170840619847724
  • Prasad, A. (2018). When is economic inequality justified?. Business Horizons,61(6) 855-862 https://doi.org/10.1016/j.bushor.2018.07.009
  • Rauf, A.A., Prasad, A., Razzaque, M.A. (2018). Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat. International Journal of Consumer Studies, 42(6) 854-864 https://doi.org/10.1111/ijcs.12473
  • Li, E.P.H., Prasad, A. (2018). From Wall 1.0 to Wall 2.0: Graffiti, Social Media, and Ideological Acts of Resistance and Recognition Among Palestinian Refugees. American Behavioral Scientist, 62(4) 493-511 https://doi.org/10.1177/0002764218759582
  • Kruse, E., Sweeny, K. (2018). Comment: Well-Being Can Improve Health by Shaping Stress Appraisals. Emotion Review, 10(1) 63-65 https://doi.org/10.1177/1754073917719329
  • Segarra, P., Prasad, A. (2018). How Does Corporeality Inform Theorizing? Revisiting Hannah Arendt and the Banality of Evil. Human Studies, 41(4) 545-563 https://doi.org/10.1007/s10746-018-9474-8
Innovación Social y Sustentabilidad

El Grupo de Investigación con Enfoque Estratégico en Innovación Social y Sustentabilidad busca alinear a las empresas y a la sociedad mediante el desarrollo de modelos de negocios para resolver los problemas sociales y ambientales en América Latina.

Primero, probamos modelos comerciales conocidos para resolver problemas sociales con el fin de comprender el contexto y las instituciones de América Latina y validar estos modelos comerciales para determinar si resuelven problemas sociales en América Latina (ej., microfinanzas, modelos de base de la pirámide, responsabilidad social corporativa, gestión de recursos humanos y gestión de grupos de interés). En segundo lugar, buscamos comprender los mecanismos de los modelos comerciales que afectan los problemas sociales. Preguntamos ¿qué factores limitan la eficacia de los modelos comerciales actuales? ¿Qué factores mejoran la eficacia de los modelos comerciales actuales? En tercer lugar, buscamos desarrollar nuevos modelos de negocios para América Latina estableciendo su vigencia y capacidad para resolver problemas ambientales y sociales en la región.

Líneas de investigación:

  • Economía circular
  • Responsabilidad social empresarial
  • Gestión de recursos humanos en un contexto social y ambiental cambiante
  • Servicios en la base de la pirámide
  • Empresa social y emprendimiento social
  • Creación de riqueza sostenible a través de la innovación y la tecnología

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Bryan William Husted Corregan scholar email EGADE Monterrey 3
Carlos Scheel Mayenberger scholar email EGADE Monterrey 1
Claudia Ramos Garza email EGADE Monterrey  
Daniel Maranto Vargas scholar email EGADE Monterrey  
Eduardo Enrique Aguiñaga Maldonado scholar email EGADE Monterrey 1
Eva María Guerra Leal scholar email Monterrey  
Francisco Alfonso Espinoza Sánchez email Monterrey C
Gabriela Monforte García email Monterrey  
Javier Francisco Reynoso Javier scholar email EGADE Monterrey 1
Oscar Eliud Ortíz Mendoza scholar email Monterrey C
Sergio Manuel Madero Gómez scholar email Monterrey 2

Publicaciones Científicas

  • Barboza, G., Pede, V., Madero, S. (2021). Shared social responsibility. Dual role of consumers as stakeholders in firm strategy. Social Responsibility Journal, 17(1) 48-68 https://doi.org/10.1108/SRJ-07-2019-0244
  • Cantú, A., Aguiñaga, E., Scheel, C. (2021). Learning from failure and success: The challenges for circular economy implementation in SMEs in an emerging economy. Sustainability (Switzerland), 13(3) 1-34 https://doi.org/10.3390/su13031529
  • Layrisse, F., Reficco, E., Barrios, A. (2021). What social enterprises can learn from the freemium business model. Academia Revista Latinoamericana de Administracion,34(1) 165-181 https://doi.org/10.1108/ARLA-05-2020-0096
  • Briscoe, J.P., Kaše, R., Dries, N. and 43 more (...) (2021). Here, there, & everywhere: Development and validation of a cross-culturally representative measure of subjective career success. Journal of Vocational Behavior,130 https://doi.org/10.1016/j.jvb.2021.103612
  • Reficco, E., Layrisse, F., Barrios, A. (2021). From donation-based NPO to social enterprise: A journey of transformation through business-model innovation. Journal of Business Research,125720-732 https://doi.org/10.1016/j.jbusres.2020.01.031
  • Montiel, I., Cuervo-Cazurra, A., Park, J., Antolin-López, R., and Husted, B.W. (2021).Implementing the United Nations’ Sustainable Development Goals in international business. Journal of International Business Studies,52(5) 999-1030 https://doi.org/10.1057/s41267-021-00445-y
  • Boodoo, M.U., Henriques, I., Husted, B.W. (2021). Putting the “Love of Humanity” Back in Corporate Philanthropy: The Case of Health Grants by Corporate Foundations. Journal of Business Ethics, https://doi.org/10.1007/s10551-021-04807-2
  • Husted, B.W. (2021). Buen vivir: A path to reimagining corporate social responsibility in Mexico after COVID-19. Sustainability (Switzerland), 13(11) https://doi.org/10.3390/su13116451
  • Leal, A.R., Husted, B.W., Flores Segovia, M.A. (2021). Environmental performance spillovers among Mexican industrial facilities: The case of greenhouse gases. Journal of Business Research, 135711-720 https://doi.org/10.1016/j.jbusres.2021.07.004
  • Aguiñaga, E., Leal, A.R. (2021). Supply chain management, humanistic management and circular economy: Fostering industry innovation and decent work through responsible consumption and production through partnerships. Humanistic Management in Latin America, 83-98 https://doi.org/10.4324/9780429351174-6
  • Mohammad, S., Husted, B.W. (2021). Innovation, new ventures, and corruption: Evidence from India. Journal of Business Venturing Insights, 16 https://doi.org/10.1016/j.jbvi.2021.e00256
  • Vázquez-Parra, J.C., Arredondo-Trapero, F.G., Guerra-Leal, E.M. (2021). Managing sexual orientation, gender identity, and CSR. International Journal of Organizational Diversity,21(1) 13-30 https://doi.org/10.18848/2328-6261/CGP/V21I01/13-30
  • Monforte-García, G., Arredondo-Trapero, F.-G. (2021). Service-learning, a trigger for the ethical reflection of professionals. Revista Iberoamericana de Educacion Superior,12(34) 196-213 https://doi.org/10.22201/iisue.20072872e.2021.34.987
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and Husted, B.W. (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland),12(20) 1-26 https://doi.org/10.3390/su12208339
  • Henriques, I., Husted, B.W. (2020). Designing better CSR initiatives. Rutgers Business Review, 5(2) 185-193
  • Jaén, M.H., Reficco, E., Berger, G. (2020). Does Integrity Matter in BOP Ventures? The Role of Responsible Leadership in Inclusive Supply Chains. Journal of Business Ethics. https://doi.org/10.1007/s10551-020-04518-0
  • Arredondo-Trapero, F.G., Vázquez-Parra, J.C., Guerra-Leal, E.M. (2020). Information and communication technologies and their impact on competitiveness in Latin America. Journal of Technology Management and Innovation, 15(4) 43-53 https://doi.org/10.4067/s0718-27242020000400043
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2020). Ambidexterity responses to security risk institutional context. International Journal of Emerging Markets,16(3) 448-467 https://doi.org/10.1108/IJOEM-04-2019-0262
  • Tuominen, T., Edvardsson, B., Reynoso, J. (2020). Institutional change and routine dynamics in service ecosystems. Journal of Services Marketing,34(4) 575-586 https://doi.org/10.1108/JSM-06-2019-0243
  • Valerio-Ureña, G., Herrera-Murillo, D., Madero-Gómez, S. (2020). Analysis of the presence of most best-ranked universities on social networking sites. Informatics, 7(1) https://doi.org/10.3390/informatics7010009
  • Scheel, C., Aguiñaga, E., Bello, B. (2020). Decoupling economic development from the consumption of finite resources using circular economy. A model for developing countries. Sustainability (Switzerland),12(4) https://doi.org/10.3390/su12041291
  • Madero Gómez, S., Ortiz Mendoza, O.E., Ramírez, J. and 1 more (...) (2020). Stress and myths related to the COVID-19 pandemic’s effects on remote work. Management Research, 18(4) 401-420 https://doi.org/10.1108/MRJIAM-06-2020-1065
  • Lopez, A., Guerra, E., Gonzalez, B. and 1 more (...) (2020). Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics, 8(4) 203-223 https://doi.org/10.1057/s41270-020-00085-5
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). The rise and stall of stakeholder influence: How the digital age limits social control. Academy of Management Perspectives,34(1) 48-64 https://doi.org/10.5465/amp.2017.0080
  • Husted, B.W., Salazar, J. (2020).Reducing inequalities: Toward the development of a market for income inequality. Journal of Cleaner Production, 245 https://doi.org/10.1016/j.jclepro.2019.118931
  • Good, J., Husted, B.W., Palomares-Aguirre, I. and 1 more (...) (2020). Who responds to whom and for what? A grounded theory analysis of social responsibility in the 1857 Frankfurt Bienfaisance Congress. Journal of Management History, 27(3) 359-388 https://doi.org/10.1108/JMH-01-2020-0007
  • Cárdenas-Barrón, L.E., Reynoso, J., Edvardsson, B. and 1 more (...) (2020). Inventory model optimization revisited: Understanding service inventories to improve performance. Scientia Iranica, 27(3 E) 1572-1592 https://doi.org/10.24200/SCI.2018.50333.1639
  • Andresen, M., Apospori, E., Gunz, H. and 49 more (...) (2020). Careers in context: An international study of career goals as mesostructure between societies' career-related human potential and proactive career behaviour. Human Resource Management Journal, 30(3) 365-391 https://doi.org/10.1111/1748-8583.12247
  • Hielscher, S., Husted, B.W. (2020). Proto-CSR Before the Industrial Revolution: Institutional Experimentation by Medieval Miners’ Guilds. Journal of Business Ethics,166(2) 253-269 https://doi.org/10.1007/s10551-019-04322-5
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact. Journal of Management, 46(6) 937-964 https://doi.org/10.1177/0149206319900539
  • Contreras, F., Juarez, F., Cuero Acosta, Y.A. and 9 more (...) (2020). Critical factors for innovative work behaviour in Latin American firms: Test of an exploratory model. Cogent Business and Management, 7(1) https://doi.org/10.1080/23311975.2020.1812926
  • Reficco, E., Jaén, M.H., Trujillo, C. (2019). Beyond Knowledge: A Study of Latin American Business Schools’ Efforts to Deliver a Value-Based Education. Journal of Business Ethics, 156(3) 857-874 https://doi.org/10.1007/s10551-017-3634-z
  • Husted, B.W., Sousa-Filho, J.M.D. (2019). Board structure and environmental, social, and governance disclosure in Latin America. Journal of Business Research, 102220-227 https://doi.org/10.1016/j.jbusres.2018.01.017
  • Valtakoski, A., Reynoso, J., Maranto, D. and 2 more (...) (2019). Cross-country differences in new service development: The moderating effects of national culture. Journal of Service Management, 30(2) 186-208 https://doi.org/10.1108/JOSM-05-2018-0134
  • Chinchilla, A., Sepúlveda, C.J., Madero, S. (2019). The facilitating dynamic of customer-employee satisfaction: Contributions from the person-centred approach to service encounters. International Journal of Services and Operations Management,32(3) 339-361 https://doi.org/10.1504/IJSOM.2019.098354
  • Briseño, A., Leal, A.R., Aguiñaga, E. and 1 more (...) (2019). Lost in translation: Lessons learned from instrument translation on entrepreneurial learning versatility in Mexico. Management Research,17(1) 2-23 https://doi.org/10.1108/MRJIAM-03-2018-0823
  • Carrillo, F.J., Edvardsson, B., Reynoso, J. and 1 more (...) (2019). Alignment of resources, actors and contexts for value creation: Bringing knowledge management into service-dominant logic. International Journal of Quality and Service Sciences, 11(3) 424-438 https://doi.org/10.1108/IJQSS-08-2018-0077
  • Mohammad, S., Husted, B.W. (2019). Law-abiding organizational climates in developing countries: The role of institutional factors and socially responsible organizational practices. Business Ethics,28(4) 476-493 https://doi.org/10.1111/beer.12228
  • Smale, A., Bagdadli, S., Cotton, R. and 40 more (...) (2019). Proactive career behaviors and subjective career success: The moderating role of national culture. Journal of Organizational Behavior, 40(1) 105-122 https://doi.org/10.1002/job.2316
  • Barrios, A., Reficco, E., Taborda, R. (2019). Training effects on subsistence entrepreneurs’ hope and goal attainment. Education and Training, 61(7-8) 895-917 https://doi.org/10.1108/ET-08-2018-0172
  • Ramos-Garza, C., Ramos-Garza, L. (2019). Leadership and culture of innovation. Innovation and Entrepreneurship: A New Mindset for Emerging Markets, 159-188 https://doi.org/10.1108/978-1-78973-701-120191011
  • de Bakker, F., Crane, A., Henriques, I. and 1 more (...) (2019). Publishing Interdisciplinary Research in Business & Society. Business and Society, 58(3) 443-452 https://doi.org/10.1177/0007650319826188
  • Joncourt, S., Gebauer, H., Reynoso, J. and 3 more (...) (2019). Extending the base-of-the-pyramid concept. Service Science,11(3) 241-261 https://doi.org/10.1287/SERV.2019.0247
  • Crane, A., de Bakker, F.G.A., Henriques, I. and 1 more (...) (2019). Taking Stock at Business & Society: Reflections on Our Tenure as Co-Editors, 2015-2019. Business and Society, 58(8) 1483-1495 https://doi.org/10.1177/0007650319874965
  • Reynoso, J., Cabrera, K. (2019). Managing informal service organizations at the base of the pyramid (BoP). Journal of Services Marketing, 33(1) 112-124 https://doi.org/10.1108/JSM-10-2018-0298
  • Briseño, A., Husted, B.W., Rocha, J.M. (2019). Methodological problems in research on the diffusion of management practices. Contaduria y Administracion,64 https://doi.org/10.22201/fca.24488410e.2018.1251
  • Barnett, M.L., Henriques, I., Husted, B.W. (2018). Governing the void between stakeholder management and sustainability. Advances in Strategic Management, 38121-143 https://doi.org/10.1108/S0742-332220180000038010
  • Di Pietro, L., Edvardsson, B., Reynoso, J. and 3 more (...) (2018). A scaling up framework for innovative service ecosystems: lessons from Eataly and KidZania. Journal of Service Management, 29(1) 146-175 https://doi.org/10.1108/JOSM-02-2017-0054
  • Palomares-Aguirre, I., Barnett, M., Layrisse, F. and 1 more (...) (2018). Built to scale? How sustainable business models can better serve the base of the pyramid. Journal of Cleaner Production, 1724506-4513 https://doi.org/10.1016/j.jclepro.2017.11.084
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 42 more (...) (2018). Monetary Intelligence and Behavioral Economics Across 32 Cultures: Good Apples Enjoy Good Quality of Life in Good Barrels. Journal of Business Ethics, 148(4) 893-917 https://doi.org/10.1007/s10551-015-2980-y
  • Benítez, I.A., Monforte García, G. (2018). Public water services, public value and sustainability: The Monterrey metropolitan area case. Gestion y Politica Publica, 27(1) 149-179 https://doi.org/-
  • Aguiñaga, E., Henriques, I., Scheel, C. and 1 more (...) (2018). Building resilience: A self-sustainable community approach to the triple bottom line. Journal of Cleaner Production, 173186-196 https://doi.org/10.1016/j.jclepro.2017.01.094
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 44 more (...) (2018). Monetary Intelligence and Behavioral Economics: The Enron Effect—Love of Money, Corporate Ethical Values, Corruption Perceptions Index (CPI), and Dishonesty Across 31 Geopolitical Entities. Journal of Business Ethics, 148(4) 919-937 https://doi.org/10.1007/s10551-015-2942-4
  • Reficco, E., Gutiérrez, R., Jaén, M.H. and 1 more (...) (2018). Collaboration mechanisms for sustainable innovation. Journal of Cleaner Production, 2031170-1186 https://doi.org/10.1016/j.jclepro.2018.08.043
  • Rubalcaba, L., Lagunes, H., Reynoso, J. (2018). Service innovation in developing economies. A Research Agenda for Service Innovation, 68-84
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018).HRM in Mexico, Central America, and the Caribbean. Handbook of Research on Comparative Human Resource Management: Second Edition,408-426
  • Good, J., Vargas Montes, P., Husted, B.W. and 1 more (...) (2018). From Manhattan to Tenochtitlán: identifying ethical commercial norms. Journal of Management History,24(4) 435-456 https://doi.org/10.1108/JMH-04-2018-0022
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018). Managing employee rewards in Mexico in search of competitive advantage. The Routledge Companion to Reward Management, 386-391
  • Bapuji, H., Husted, B.W., Lu, J. and 1 more (...) (2018). Value Creation, Appropriation, and Distribution: How Firms Contribute to Societal Economic Inequality. Business and Society, 57(6) 983-1009 https://doi.org/10.1177/0007650318758390
  • de Bakker, F.G.A., Crane, A., Henriques, I. and 1 more (...) (2018). What Makes For an Exemplary Contribution? Introducing the Business & Society Best Article Award. Business and Society, 57(7) 1291-1300 https://doi.org/10.1177/0007650318786239
  • Crane, A., Henriques, I., Husted, B.W. (2018). Quants and Poets: Advancing Methods and Methodologies in Business and Society Research. Business and Society,57(1) 3-25 https://doi.org/10.1177/0007650317718129
  • Rodríguez-Aceves, L., Madero, S., Valerio-Ureña, G. (2018). Perceptions about the usefulness of online social networks in the workplace. Estudios Gerenciales, 34(147) 149-157 https://doi.org/10.18046/j.estger.2018.147.2580
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2018). Ambidexterity strategies in illegitimate institutional contexts: the role of informal institutions. Management Research, 16(2) 197-218 https://doi.org/10.1108/MRJIAM-02-2018-0811
Finanzas y Macroeconomía

El GIEE de Finanzas y Macroeconomía investiga la forma en que los mercados financieros y las empresas interactúan en un mundo global. Busca además entender el impacto de las decisiones que toman los agentes públicos y privados sobre las condiciones de la actividad económica real y la estructura industrial a nivel internacional, nacional y regional.

Las líneas de investigación de este grupo incluyen:

  • Gobierno corporativo y estrategia financiera (v.g., política de dividendos, estrategia corporativa, fusiones y adquisiciones)
  • Mercados financieros (v.g., optimización de cartera, gestión de riesgos, derivados)
  • Interacción de la política monetaria y fiscal con la economía real (v.g., la forma en que las fuerzas macroeconómicas configuran la economía y afectan a las regiones, industrias y empresas)
  • Finanzas y economía conductuales
  • Tecnologías financieras emergentes (v.g., fintech, blockchain, IA, análisis de negocios, etc.)

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Adriana Ramírez Rocha scholar email Guadalajara C
Alejandro Fonseca Ramírez scholar email EGADE Monterrey  
Alejandro Ibarra Yunez scholar email EGADE Monterrey 2
Alicia Fernanda Galindo Manrique scholar email Monterrey C
Carlos Alberto Vargas Castolo scholar email EGADE Monterrey C
Daniel Cerecedo Hernández email Santa Fe  
Eduardo Saucedo de la Fuente scholar email EGADE Monterrey 1
Felipe Abelardo Pérez Sosa scholar email Querétaro 1
Iván Adolfo Valdovinos Hernández scholar email EGADE Guadalajara C
Ivan Jozef A Lathouders email EGADE Monterrey  
Jorge Rubén Keith Islas email Sonora Norte C
José Antonio Núñez Mora scholar email EGADE Santa Fe 2
Luis Arturo Bernal Ponce scholar email Guadalajara 1
Luz del Carmen Díaz Peña scholar email Puebla  
María del Rocío Vega Zavala email Guadalajara C
Nidia Junive Juárez García email Guadalajara C
Osmar Hazael Zavaleta Vázquez scholar email EGADE Monterrey  
Raymundo Díaz Robles scholar email Saltillo C
René Cabral Torres scholar email EGADE Monterrey 2
Roger Ivanodik Juan López Churata scholar email Santa Fe C
Rolando Fuentes Bracamontes scholar email EGADE Monterrey C
Teofilo Ozuna Jr scholar email EGADE Monterrey  

Publicaciones Científicas

  • Rodríguez-García, M.D.P., Galindo-Manrique, A.F., Cortez-Alejandro, K.A. and 1 more (...) (2022). Eco-efficiency and financial performance in Latin American countries: An environmental intensity approach. Research in International Business and Finance, 59 https://doi.org/10.1016/j.ribaf.2021.101547
  • Galindo-Manrique, A.F., Pérez-Calderón, E., Rodríguez-García, M.P. (2021). Eco-efficiency and stock market volatility: Emerging markets analysis. Administrative Sciences, 11(2) https://doi.org/10.3390/admsci11020036
  • Ponce, L.A.B., Rocha, A.R., Navarro, R.P. (2021). A causality approach in the analysis of the trade-off between financial sustainability and outreach. Finance Research Letters,42 https://doi.org/10.1016/j.frl.2021.101920
  • Fuentes, R., Ozuna, T. (2021). A blueprint for capturing grid value in a decentralized electricity sector. Electricity Journal, 34(9) https://doi.org/10.1016/j.tej.2021.107029
  • Cabral, R., del Castillo, E., Hernández-Trillo, F. (2021). The sustainability of subnational public debt: Evidence from Mexican states. Regional and Federal Studies, https://doi.org/10.1080/13597566.2021.1912739
  • Saucedo, E., Gonzalez, J. (2021). The effect of macroeconomic variables on the robustness of the traditional Fama–French model. A study for Mexico using different portfolios. Journal of Economics, Finance and Administrative Science. https://doi.org/10.1108/JEFAS-03-2021-0010
  • Vargas, C., Chesney, M. (2021). End of life decommissioning and recycling of solar panels in the United States. A real options analysis. Journal of Sustainable Finance and Investment, 11(1) 82-102 https://doi.org/10.1080/20430795.2019.1700723
  • Cortez, K., Rodríguez-García, M.P., Mongrut, S. (2021). Exchange market liquidity prediction with the k-nearest neighbor approach: Crypto vs. fiat currencies. Mathematics, 9(1) 1-15 https://doi.org/10.3390/math9010056
  • Mongrut, S., Tello Marín, M., Torres Postigo, M.C. and 1 more (...) (2021). IFRS adoption and firms’ opacity around the world: what factors affect this relationship?. Journal of Economics, Finance and Administrative Science, 26(51) 7-21 https://doi.org/10.1108/JEFAS-02-2020-0060
  • Ibarra-Yúñez, A., Colins, M., Mahady, J. (2021). Comparative analysis of Mexico's independent system operator with U.S. peers: Institutional assessment structures and performance metrics. Contaduria y Administracion, 66(1) https://doi.org/10.22201/fca.24488410e.2021.2527
  • Mata, L.M., Núñez Mora, J.A., Serrano Bautista, R. (2021). Multivariate Distribution in the Stock Markets of Brazil, Russia, India, and China. SAGE Open, 11(2) https://doi.org/10.1177/21582440211009509
  • López-Herrera F., Martínez-Preece M.R., Santillán-Salgado R.J. (2020) Regime-Switching in the Volatility of Mexican Pension Fund Returns. In: Peris-Ortiz M., Álvarez-García J., Domínguez-Fabián I., Devolder P. (eds) Economic Challenges of Pension Systems. Springer, Cham. https://doi.org/10.1007/978-3-030-37912-4_18
  • Cabral, R., Carneiro, F.G., Mollick, A.V. (2020). Inflation targeting and exchange rate volatility in emerging markets. Empirical Economics, 58(2) 605-626 https://doi.org/10.1007/s00181-018-1478-8
  • Cruz Lázaro, L.M., Pérez Sosa, F.A. (2020). Analysis of the impact of the 2014 financial reforms on Mexican cooperative financial institutions. REVESCO Revista de Estudios Cooperativos, 1351-16 https://doi.org/10.5209/REVE.69190
  • Aziz, T., Sadhwani, R., Habibah, U. and 1 more (...) (2020). Volatility Spillover Among Equity and Commodity Markets. SAGE Open, 10(2) https://doi.org/10.1177/2158244020924418
  • Fuentes, R., Galeotti, M., Lanza, A. and 1 more (...) (2020). COVID-19 and climate change: A tale of two global problems. Sustainability (Switzerland), 12(20) 1-14 https://doi.org/10.3390/su12208560
  • Núñez-Mora, J.A., Sánchez-Ruenes, E. (2020). Generalized hyperbolic distribution and portfolio efficiency in energy and stock markets of bric countries. International Journal of Financial Studies, 8(4) 1-14 https://doi.org/10.3390/ijfs8040066
  • del Castillo Penna, R.Á., Mora, J.A.N., Beatriz Mota Aragón, M. (2020).An econometric approach for the estimation of the mexican yield curves volatility index. Contaduria y Administracion, 65(3) https://doi.org/10.22201/fca.24488410e.2020.2377
  • Vázquez, O.H.Z. (2020). Impact of the introduction of the yellow corn futures contract on spot price volatility: Evidence from MexDer. Contaduria y Administracion, 65(2) https://doi.org/10.22201/fca.24488410e.2020.1900
  • Giménez, V., Prior, D., Keith, J.R. (2020). Strategic alliances’ effects over hospital efficiency and capacity utilization in México. Academia Revista Latinoamericana de Administracion, 33(1) 128-146 https://doi.org/10.1108/ARLA-11-2018-0248
  • Fuentes, R., Hunt, L.C., Lopez-Ruiz, H. and 1 more (...) (2020). The “iPhone effect”: The impact of dual technological disruptions on electrification. Competition and Regulation in Network Industries, 21(2) 110-123 https://doi.org/10.1177/1783591719888762
  • Cruz Lázaro, L.M., Pérez Sosa, F.A. (2020). Evaluation of the capital structure of the cooperative societies of savings and loans of Mexico. REVESCO Revista de Estudios Cooperativos,136 https://doi.org/10.5209/REVE.71858
  • Bernal-Ponce, L.A., Castillo-Ramírez, C.E., Venegas-Martínez, F. (2020). Impact of exchange rate derivatives on stocks in emerging markets. Journal of Business Economics and Management,21(2) 610-626 https://doi.org/10.3846/jbem.2020.12220
  • Ozkan, A., Santillán-Salgado, R.J., Yildiz, Y. and 1 more (...) (2020). WHAT HAPPENED TO THE WILLINGNESS OF COMPANIES TO INVEST AFTER THE FINANCIAL CRISIS? EVIDENCE FROM LATIN AMERICAN COUNTRIES. Journal of Financial Research, 43(2) 231-262 https://doi.org/10.1111/jfir.12206
  • Saucedo, E., Ozuna, T., Zamora, H. (2020). The effect of FDI on low and high-skilled employment and wages in Mexico: a study for the manufacture and service sectors. Journal for Labour Market Research, 54(1) https://doi.org/10.1186/s12651-020-00273-x
  • Cabral, R., Alvarado, J.A. (2020). The Role of FDI on Exports Performance: Evidence from the Mexican States. International Regional Science Review, https://doi.org/10.1177/0160017620979641
  • González, A.P., Zavaleta Vazquez, O.H. (2020). Designing an optimal electricity supply portfolio based on the Markowitz model: The case of a user in Mexico. Contaduria y Administracion, 65(1) https://doi.org/10.22201/FCA.24488410E.2019.1833
  • Fuentes, R., Sengupta, A. (2020). Using insurance to manage reliability in the distributed electricity sector: Insights from an agent-based model. Energy Policy, 139 https://doi.org/10.1016/j.enpol.2020.111251
  • Blazquez, J., Fuentes, R., Manzano, B. (2020). On some economic principles of the energy transition. Energy Policy,147 https://doi.org/10.1016/j.enpol.2020.111807
  • Bautista, R.S., Mora, J.A.N. (2020). Value at risk in the oil sector: An analysis of the efficiency in the measurement of the risk of the α-stable distribution versus the generalized asymmetric Student-t and normal distributions. Contaduria y Administracion, 65(2) https://doi.org/10.22201/fca.24488410e.2020.2021
  • Bernal Ponce, L.A., Pérez Navarro, R., Ramírez Grajeda, M. (2020). Causality between Chinese investment in Latin America and the governance indicators. Competition and Regulation in Network Industries, 21(1) 6-17 https://doi.org/10.1177/1783591719874774
  • Santillán-Salgado, R.J., Valencia-Herrera, H., Venegas-Martínez, F. (2020). On the relations among CO2 emissions, gross domestic product, energy consumption, electricity use, urbanization, and income inequality for a sample of 134 countries. International Journal of Energy Economics and Policy, 10(6) 195-207 https://doi.org/10.32479/ijeep.10070
  • López-Herrera, F., Santillán-Salgado, R.J., Cabello, A. (2019). Latin American Corporate Emerging Markets Bond Indices (CEMBIs): Their recent evolution. Global Finance Journal, 41104-112 https://doi.org/10.1016/j.gfj.2019.03.002
  • Cabral, R., Mollick, A.V., Saucedo, E. (2019). FOREIGN DIRECT INVESTMENT IN MEXICO, CRIME, AND ECONOMIC FORCES. Contemporary Economic Policy, 37(1) 68-85 https://doi.org/10.1111/coep.12401
  • García Santos, J.J., Zavaleta Vázquez, O.H. (2019). Is the relationship between CSR activities and financial performance of organizations a short term result? An answer with a panel data analysis. Contaduria y Administracion,64(4) https://doi.org/10.22201/FCA.24488410E.2020.2035
  • Santillán-Salgado, R.J., Aali-Bujari, A., Venegas-Martínez, F. (2019). Is there a “reverse causality” from nominal financial variables to energy prices?. International Journal of Energy Economics and Policy, 9(3) 229-243 https://doi.org/10.32479/ijeep.7526
  • Pérez-Calderón, E., Pache-Durán, M., Galindo-Manrique, A. (2019). Sustainability and tourism: Cluster analysis on the effectiveness of the Porter hypothesis in the European aeronautical sector. Tourism Innovation: Technology, Sustainability and Creativity, 95-112 https://doi.org/10.4324/9780429022814-7
  • del Rocío Vega Zavala, M., Salgado, R.J.S. (2019). Empirical evidence on the relationship of capital structure and market value among Mexican publicly listed companies. Contaduria y Administracion, 64 https://doi.org/10.22201/fca.24488410e.2018.1377
  • Coronado, R., Saucedo, E. (2019). Drug-related violence in Mexico and its effects on employment. Empirical Economics,57(2) 653-681 https://doi.org/10.1007/s00181-018-1458-z
  • Giménez, V., Keith, J.R., Prior, D. (2019). Do healthcare financing systems influence hospital efficiency? A metafrontier approach for the case of Mexico. Health Care Management Science, 22(3) 549-559 https://doi.org/10.1007/s10729-019-9467-9
  • Rocha, A.R., Zepeda, M.C., Bernal Ponce, L.A. (2019). Mediation effect of interest rates on MFIs’ financial performance. Contaduria y Administracion, 64(3) https://doi.org/10.22201/fca.24488410e.2019.1750
  • Santillán-Salgado, R.J., Núñez-Mora, J.A., Aggarwal, R. and 1 more (...) (2019). Exchange rate exposure of Latin American firms: Empirical evidence. Journal of Multinational Financial Management,5180-97 https://doi.org/10.1016/j.mulfin.2019.03.001
  • Núñez, J.A., Contreras-Valdez, M.I., Franco-Ruiz, C.A. (2019). Statistical analysis of bitcoin during explosive behavior periods. PLoS ONE, 14(3) https://doi.org/10.1371/journal.pone.0213919
  • Fuentes, R., Blazquez, J., Adjali, I. (2019). From vertical to horizontal unbundling: A downstream electricity reliability insurance business model. Energy Policy,129796-804 https://doi.org/10.1016/j.enpol.2019.02.068
  • Valdovinos-Hernandez, I., Szymanski, M., Grabowska, K. (2019). Mea culpa – The role of religion in corruption perception. Forum Scientiae Oeconomia, 7(3) 49-62 https://doi.org/10.23762/FSO_VOL7_NO3_4
  • Cabral, R., Mollick, A.V., Saucedo, E. (2019). Northbound border crossings from Mexico to the U.S. and the peso/dollar exchange rate. Research in Transportation Business and Management, 33 https://doi.org/10.1016/j.rtbm.2019.100423
  • Cabral, R., Castellanos-Sosa, F.A. (2019). Europe's income convergence and the latest global financial crisis. Research in Economics, 73(1) 23-34 https://doi.org/10.1016/j.rie.2019.01.003
  • Mongrut, S., Winkelried, D. (2019). Unintended effects of IFRS adoption on earnings management: The case of Latin America. Emerging Markets Review, 38377-388 https://doi.org/10.1016/j.ememar.2018.11.004
  • De La Torre-Torres, O.V., Álvarez-García, J., Santillán-Salgado, R.J. and 1 more (...) (2019). Potential improvements to pension funds performance in Mexico. Espacios, 40(30)
  • Bushnell, J., Ibarra-Yúnez, A., Pappas, N. (2019). Electricity transmission cost allocation and network efficiency: Implications for Mexico's liberalized power market. Utilities Policy, 59 https://doi.org/10.1016/j.jup.2019.100932
  • Miranda-Lopez, J., Valdovinos-Hernandez, I. (2019). The impact of the global economic crisis of 2008 on earnings quality in Mexico. Journal of Accounting in Emerging Economies, 9(3) 407-421 https://doi.org/10.1108/JAEE-08-2016-0071
  • Salgado, R.J.S., Ríos, C.G., Martínez, F.V. and 1 more (...) (2018). The dependence of the Price and Quotation Index of the Mexican Stock Exchange (IPC) with respect to the main Latin American stock indices. Contaduria y Administracion, 63(4) https://doi.org/10.22201/fca.24488410e.2018.1256
  • Núñez Mora, J.A., Mata Mata, L. (2018). Relationship between exports and the BRICS countries’ gross domestic product: A bayesian vector autoregression approach for the period 1978–2016. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 271-280 https://doi.org/10.1007/978-3-319-94613-9_16
  • Blazquez, J., Fuentes-Bracamontes, R., Bollino, C.A. and 1 more (...) (2018). The renewable energy policy Paradox. Renewable and Sustainable Energy Reviews, 821-5 https://doi.org/10.1016/j.rser.2017.09.002
  • Areli Bermudez Delgado, N., Bermudez Delgado, E., Saucedo, E. (2018). The relationship between oil prices, the stock market and the exchange rate: Evidence from Mexico. North American Journal of Economics and Finance, 45266-275 https://doi.org/10.1016/j.najef.2018.03.006
  • Santillán Salgado, R.J., Ramírez, A.F., Martínez, F.V. (2018). The impact of metals’ prices on the capital structure of mining and metallurgic firms in Latin America (2004-2014). Contaduria y Administracion, 63(3) 1-19 https://doi.org/10.22201/FCA.24488410E.2018.837
  • Aali-Bujari, A., Venegas-Martínez, F., Santillán-Salgado, R.J. (2018). On the stock market-electricity sector nexus in Latin America: A dynamic panel data model. International Journal of Energy Economics and Policy, 8(6) 148-154 https://doi.org/10.32479/ijeep.7120
  • Salgado, R.J.S., Ramírez, A.F., Martínez, F.V. (2018). The impact of metals' prices on the capital structure of mining and metallurgic firms in Latin America (2004-2014). Contaduria y Administracion, 63(3) https://doi.org/10.1016/j.cya.2016.01.002
Empresas familiares y familias empresarias

Este es el espacio dedicado a la generación de conocimiento sobre las organizaciones cuya propiedad recae fundamentalmente en una familia y también en el estudio de las familias que les dan vida a dichas organizaciones.

Objetivo: Ser relevante para nuestros grupos de interés en términos de generación de investigación académica sobre familias en los negocios, las claves de su éxito y sus desafíos futuros.

El grupo cuenta con cuatro líneas de investigación:

  1. Emprendimiento Familiar
    • Innovación y Transformación Tecnológica
    • Tradición vs. Innovación
    • Estructuras de creación de nuevas empresas
  2. Gobierno y patrimonio
    • Pensamiento y gestión estratégica
    • Órganos de gobierno
    • Familiness y Socioemotional Wealth
  3. Florecimiento Intergeneracional
    • Liderazgo, comunicación, transferencia del conocimiento (competencias)
    • Supervivencia de la empresa
    • Bienestar para la sucesión
  4. Valores y conciencia
    • Integridad, diversidad, sustentabilidad
    • Inclusión y Capitalismo Consciente
    • Legado

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Alberto Daniel Malpica Romero email Guadalajara  
Aurora Correa Flores scholar email Monterrey  
Axel Atzayacatl Zavala scholar email Guadalajara C
Bárbara Isabel Mojarro Durán scholar email Guadalajara C
Edgar Rogelio Ramírez Solís scholar email Guadalajara 1
Fernando Sandoval Arzaga scholar email Monterrey  
Jorge Eduardo Gómez Villanueva scholar email Guadalajara  
María Francisca Fonseca Paredes scholar email EGADE Monterrey  
Verónica Ilián Baños Monroy scholar email Guadalajara  

Publicaciones Científicas

  • Rivera, A.E., Rodríguez-Aceves, L. and Mojarro-Duran, B.I. (2021), "Enabling knowledge sharing through psychological safety in inter-organisational arrangements", Journal of Knowledge Management, Vol. 25 No. 5, pp. 1170-1193. https://doi.org/10.1108/JKM-04-2020-0241
  • Botero, I., Sandoval Arzaga, F., & Bullock, B. (2021). Understanding Governance Mechanisms in Small and Medium Family Firms in Latin America. Multidisciplinary Business Review, 14(2), 107-120. . https://doi.org/10.35692/07183992.14.2.10
  • Ramírez-Solís, E.R., Fonseca, M., Sandoval-Arzaga, F. and 1 more (...) (2021). Survival mode: how Latin American family firms are coping with the pandemic. Management Research, https://doi.org/10.1108/MRJIAM-05-2021-1178
  • Sandoval-Arzaga, F., Silveyra, G., & Xotlanihua-González, D. S. (2021). “Gathering multiple generations at the dining room: The Secret Toward an Entrepreneurial Family Continuity”. In Family entrepreneurship: Insights from leading experts on successful multi-generational entrepreneurial families. USA: Palgrave MacMillan
  • Müller, C.G. & Sandoval-Arzaga, F. (2021) “Family Business Heterogeneity in Latin America. A Historical Perspective”. USA: Palgrave Macmillan
  • Debicki, B.J., Ramírez-Solís, E.R., Baños-Monroy, V.I. and 1 more (...) (2020). The impact of strategic focus on relational capital: A comparative study of family and non-family firms. Journal of Business Research, 119585-598 https://doi.org/10.1016/j.jbusres.2020.07.016
  • Rivera, A.E., Rodríguez-Aceves, L., Mojarro-Duran, B.I. (2020). Enabling knowledge sharing through psychological safety in inter-organisational arrangements. Journal of Knowledge Management, 25(5) 1170-1193 https://doi.org/10.1108/JKM-04-2020-0241
  • Rodríguez-Aceves, L., Baños-Monroy, V., Ramírez-Solís, E. (2018). Environmental Dynamism as a Moderator of Familiness and Performance in Mexican SMEs. Latin American Business Review, 19(3-4) 219-243 https://doi.org/10.1080/10978526.2018.1534546
  • Rojas, M.G.A., Solis, E.R.R., Zhu, J.J. (2018). Innovation and network multiplexity: R&D and the concurrent effects of two collaboration networks in an emerging economy. Research Policy, 47(6) 1111-1124 https://doi.org/10.1016/j.respol.2018.03.018
  • Howell-Fernández, O.L., Cisneros, L., Sandoval-Arzaga, F. (2018). Management and ownership: Estafeta: Leadership in the transition to a family business. Family Firms in Latin America, 35-41 https://doi.org/10.4324/9781315098630-6
  • Ramírez-Solís, E.R., Baños-Monroy, V.I., Rodríguez-Aceves, L. (2018). Could nosy family members be a competitive advantage? Familiness and performance in mexican family firms. The Palgrave Handbook of Heterogeneity among Family Firms, 933-960 https://doi.org/10.1007/978-3-319-77676-7_34
  • Saiz-Alvarez, J.M., Baños-Monroy, V.I. & Ramírez-Solís, E. R. (2018) “Entrepreneurial Orientation and Knowledge Management for Succession: The Case of Four Mexican Family SMEs”. In Baporikar (Ed.) Knowledge Integration Strategies for Entrepreneurship and Sustainability. USA: IGI-Global- Pp. 47-79. https://10.4018/978-1-5225-5115-7.ch003
  • Baños-Monroy, V.I. Saiz-Alvarez, J.M., & Ramírez-Solís, E. R (2018) “The Lean Scientific Canvas Method: A Proposed Tool to Reduce the Entrepreneurial Gender-Gap in Mexico” in Yousafzai, S., Lindgreen, A., Saeed, S., Henry, C., & Fayolle, A. (Eds.) Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond the Gender-Neutral Approach. USA: Routledge
  • Ramírez Solís, E. R. & Baños Monroy, V.I. (2018) “From family firms to MNC: Grupo Modelo and Cuauhtémoc Moctezuma” in Cuervo-Cazurra, A. & Montoya, M.A. (Eds.) Mexican Multinationals: Building Multinationals in Emerging Markets. Cambridge, UK: Cambridge University Press.
  • Baños-Monroy, V., Ramírez-Solís, E., Rodríguez-Aceves, L. (2017). Entrepreneurship and innovation in Latin American family firms: The case of México. Entrepreneurship: Concepts, Methodologies, Tools, and Applications, 1-4497-516 https://doi.org/10.4018/978-1-5225-1923-2.ch023
  • Sandoval-Arzaga, F., Xotlanihua González, D.S., Silveyra, G. and 1 more (...) (2017). Contextualizing universities for new venture creation: The case of family business students at the Tecnológico de Monterrey in Mexico. Contextualizing Entrepreneurship in Emerging Economies and Developing Countries, 92-104 https://doi.org/10.4337/9781785367533
  • Ramírez Solís, E. R., Baños Monroy, V.I., & Rodríguez Aceves, L. A. (2017) “Empresas Familiares: el reto de la institucionalización” in Coria Páez, A.L., Rodríguez Magaña, A. & Rojas Altamirano, O.G. (Eds.) Crecimiento Económico, Competitividad y Gestión de Organizaciones: Miradas y reflexiones Volumen 1, México: Patria, IPN, UP
  • Ramirez Solis, E.R., Banos Monroy, V.I., Rodríguez Acevez, L.A. (2016). Family business in Latin America: The case of Mexico. The Routledge Companion to Family Business,567-579 https://doi.org/10.4324/9781315688053
  • Llonch-Andreu, J., López-Lomelí, M.Á., Gómez-Villanueva, J.E. (2016).How local/global is your brand? A technique to assess brand categorisation. International Journal of Market Research,58(6) 795-814 https://doi.org/10.2501/IJMR-2016-046
  • Angulo, A.A.Z., Villanueva, J.E.G., Solís, E.R.R. (2016). The determinants of socioemotional wealth and the family firm’s outcomes. International Journal of Entrepreneurship,20(1) 16-32
  • Baños-Monroy, V., Ramírez-Solís, E., Rodríguez-Aceves, L. (2016). Entrepreneurship and innovation in Latin American family firms: The case of México. Digital Entrepreneurship and Global Innovation,105-123 https://doi.org/10.4018/978-1-5225-0953-0.ch006
Estrategia y Administración de las Organizaciones en Economías Emergentes

Nuestro Grupo de Investigación se enfoca en analizar las estrategias, las estructuras y los procesos gerenciales que permiten a las organizaciones ser más competitivas y sustentables al tener un mayor impacto en sus grupos de interés, contribuyendo así con el bienestar social, económico y ambiental de las regiones donde operan.

El punto de partida para nuestro trabajo, lo constituyen las condiciones institucionales y culturales que imperan en las economías emergentes de América Latina y de otras regiones del mundo, donde las organizaciones desarrollan e implementan sus modelos de negocios e intentan mejorar su competitividad y sustentabilidad. En un nivel más aplicado, nuestras investigaciones se enmarcan en las perspectivas teóricas de capacidades dinámicas, administración del conocimiento, así como procesos de transferencia de prácticas. Algunos miembros de nuestro Grupo de Investigación también se enfocan en fenómenos relativos a la base de la pirámide social y las microfinanzas.

Desde otra perspectiva de estudio, este Grupo de Investigación también aborda a las organizaciones que se desempeñan en ambientes altamente globalizados, del que se deriva el segundo enfoque principal de nuestras investigaciones. Esto es, los negocios y la administración internacionales, incluyendo las estrategias globales, los procesos de internacionalización, el multiculturalismo al interior de las organizaciones, la administración internacional de los recursos humanos y el liderazgo global.

Finalmente, algunos miembros han publicado avances en la educación en Negocios dirigida tanto a estudiantes universitarios como a ejecutivos, especialmente en las áreas de Finanzas y de Negocios Internacionales.

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Andreas Michael Hartmann scholar email Monterrey 1
Christiane Andrea Molina Brockmann scholar email EGADE Santa Fe  
Eduardo Armando scholar email Aguascalientes C
Evodio Kaltenecker Retto De Queiroz scholar email Guadalajara C
Federico Trigos Salazar scholar email EGADE Monterrey 1
Francisco Javier Valderrey Villar scholar email León 1
Laura Esther Zapata Cantú scholar email EGADE Santa Fe 2
Mauricio Cervantes Zepeda scholar email Guadalajara 1
Miguel Ángel Montoya Bayardo scholar email Guadalajara 1
Olivia del Roble Hernández Pozas scholar email Monterrey 1
Pablo Aguilera Fierro scholar email Cuernavaca  

Publicaciones Científicas

  • Olier, E., Valderrey, F., & García-Coso, E. (2021). University governance models across regions: Europe. In Governance Models for Latin American Universities in the 21st Century (pp. 73-95). Palgrave Macmillan, Cham. DOI: 10.1007/978-3-030-83465-4_5
  • Szymanski, M., Valderrey Villar, F., & Cervantes Zepeda, M. (2021). Multicultural individuals and their potential to become international entrepreneurs. Thunderbird International Business Review. https://doi.org/10.1002/tie.22236
  • Kaltenecker, E., & Okoye, K. (2021). Are innovation and internationalization intertwined? The impact of country of origin and the types of programs in elite business schools. Journal of Education for Business. https://doi.org/10.1080/08832323.2021.1972277
  • Trigos, F., & Doria, M. (2021). Las finanzas en las empresas familiares privadas. Instituto Mexicano de Ejecutivos de Finanzas.
  • Gazcon-Rivera, A., Nosedal, J., & Trigos, F. (2021). Transactional failure mode and effect analysis: An application to map risks in the service industry. Case Studies on Transportation Policy. https://doi.org/ 10.1016/j.cstp.2021.07.004
  • Hernandez-Pozas, O., Murcia, M. J., Ogliastri, E., & Olivas-Lujan, M. R. (2021). Management and sustainability dilemmas in Latin America: Introduction. Academia Revista Latinoamericana de Administración, 34 (1), 1-17. https://doi.org/ 10.1108/ARLA-06-2020-0147
  • Davila, A. (2021). How socially responsible HRM should be understood in Latin America. In J. Trullen and J. Bonache (Eds.), Talent Management in Latin America: Pressing Issues and Best Practice. London: Routledge. ISBN: 9780367819903
  • Bayon, M. & Aguilera, P. (2021). Managerial perceptions of the strategic relevance of resources and capabilities and its configuration for firm competitiveness: An exploratory study. Competitiveness Review, 31, (3), 462-476. https://doi.org/ 10.1108/CR-01-2020-0023
  • Szymanski, M., Valdovinos, I., & Kaltenecker, E. (2021). How far are we from understanding corruption? The effect of cultural distance on corruption perception. Critical Perspectives on International Business. https://doi.org/10.1108/cpoib-06-2020-0079
  • Zapata-Cantu, L. (2021). Boosting innovation in emerging markets: The moderating role of human capital. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2019-0015
  • Fuentes, H., Mendoza, G., Montoya, M., & Aguilar, I. (2021). Public-private partnerships in Mexico: Challenges and opportunities at local level. Competition and Regulation in Network Industries. https://doi.org/ 10.1177/1783591720987698
  • Gil, M., Rodriguez-Marín, M., & Montoya, M. (2021). Demand planning on small and medium-sized enterprises in Mexico: A case study of a confectionery firm. Advances in Business Related Scientific Research Journal, 11 (2), 56–73.
  • Zapata-Cantu, L. & González, F. (2021). Challenges for innovation and sustainable development in Latin America: The significance of institutions and human capital. Sustainability, 13. https://doi.org/10.3390/su13074077
  • Valderrey, F., Montoya, M., & Sánchez, A. (2020). Latin America: The East Wing of the New Silk Road. Competition and Regulation in Network Industries, 21 (1), 34-62. https://doi.org/10.1177/1783591719853537
  • Trigos, F., & López, E. (2020). Tooling capacity analytics for the vulcanizing planning decision problem to improve strategic business profit. International Journal of Production Research, 58 (18), 5738-5749. https://doi.org/ 10.1080/00207543.2019.1660820
  • Zapata-Cantu, L., Rialp, J., & Rodríguez, A. (2020) Relative absorptive capacity as a booster of innovation in an automotive cluster. Competitiveness Review, 30 (2). https://doi.org/ 10.1108/CR-12-2018-0086
  • Montoya, M., Cervantes, M., Lemus-Delgado, D., & Regalado-Pezua, O. (2020). The other side of the Silk Road: Chinese investments in Latin American infrastructure. Competition and Regulation in Network Industries, 21 (1), Pages 3-5. https://doi.org/ 10.1177/1783591720902922
  • Hernandez-Pozas, O. (2020). Relationship meaningfulness and social loafing in Mexican workers. Academia Revista Latinoamericana de Administración, 33 (3), 501-515. https://doi.org/ 10.1108/ARLA-04-2020-0067
  • Treviño, S., & Zapata-Cantú, L. (2020). Importance of dynamic managerial capabilities on the performance of small family businesses. Contaduría y Administración, 65 (3). https://doi.org/10.22201/fca.24488410e.2020.2132
  • Valderrey, F., Montoya, M., & Cervantes, M. (2020). Soft power and transnationalism affecting capital and labour mobility: Chinese diaspora in Mexico and Peru. In P. Aulakh & P. Kelly (Eds.), Mobilities of Labour and Capital in Asia (pp. 98-119). Cambridge: Cambridge University Press. https://doi.org/10.1017/9781108687140.005
  • Cuervo-Cazurra, A., Carneiro, J., Finchelstein, D., Duran, P., Gonzalez-Perez, M., Montoya, M., Borda Reyes, A., Fleury, M., & Newburry, W. (2019). Uncommoditizing strategies by emerging market firms. Multinational Business Review, 27 (2), 141-177. doi.org/10.1108/MBR-07-2017-0051
  • Hernandez-Pozas, O., & Carreon-Flores, H. (2019). Teaching international business using virtual reality. Journal of Teaching in International Business, 30 (2), 196-212. https://doi.org/10.1080/08975930.2019.1663779
  • Ramírez Rocha, A., Cervantes Zepeda, M., & Bernal Ponce, L. (2019). Mediation effect of interest rates on MFIs’ financial performance. Contaduría y Administración, 64 (3), 1-18. http://dx.doi.org/10.22201/fca.24488410e.2018.1750
  • Zapata-Cantú, L., Pineda, J. L., & Rodríguez, D. A. (2019). Open workspaces for effective knowledge sharing: Is it a real benefit or is it simply fantasy? In T. Graham, Knowledge Management: Progress, Trends and Challenges. Nova Science Publishers. ISBN: 978-1-53616-018-5
  • Hartmann, A.M. (2019). Negotiating for strategic alliances. In M. A. Khan and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 53-70). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hernández-Pozas, O. (2019). Global cultural systems, communication, and negotiation. In M. A. Khan, and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 117-137). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hernández-Pozas, O., Chamoun-Nicolas, H., & Hazlett, R. (2019). Negotiating with managers from Mexico. In M. A. Khan, and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 169-187). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hartmann, A.M. (2019). Negotiating with managers from Germany. In M. A. Khan and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 283-307). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Davila, A., Rodriguez-Lluesma, C., & Elvira, M. (2018). Engaging stakeholders in emerging economies: The case of multilatinas. Journal of Business Ethics, 152 (4), 949-964. https://doi.org/10.1007/s10551-018-3820-7
  • Davila, A. (2018). Exploring HRM systems in the multilatina enterprise: The case of ALFA. In V. Andonova and M. Losada-Otálora (Eds.), Multilatinas: Strategies for Internationalization. Cambridge University Press. https://doi.org/10.1017/9781316417706
  • Cervantes Zepeda, M. & Hartmann, A. M. (2018). The multimexicans in China. In Fudan Development Institute (Eds.), China and Latin America: Paths for Overcoming the Middle-Income Trap (pp. 112-131). Beijing: China Social Sciences. Also published in Dec 2020 in a Chinese translation under the title 中国与拉丁美洲：跨越中等收入陷阱之路.
  • Ramirez, J., & Zapata-Cantú, L. (2018). Mexican experiences from a Danish firm: ‘Changing’ Mexican culture. In L. Castro Christiansen, M. Biron, E. Farndale, and B. Kuvaas (Eds.), The Global Human Resources Management Casebook. Routledge. https://doi.org/10.4324/9781315668888
  • Davila, A. & Elvira, M. M. (2018). Revisiting the Latin American HRM model (pp. 393-407). In C. Brewster, W. Mayrhofer, and E. Farndale (Eds.), Handbook of Research in Comparative Human Resource Management, 2nd. ed. UK: Edward Elgar Publishing. ISBN: 978 1 78471 112 2
  • Davila, A., & Molina, C. (2017). From silent to salient stakeholders: A study of a coffee cooperative and the dynamic of social relationships. Business and Society, 56 (8), 1195-1224. https://doi.org/ 10.1177/0007650315619626
  • Monforte García, G., Hartmann, A., & Farías Martínez, G. (2017). Declaraciones institucionales y percepciones individuales sobre la sustentabilidad en escuelas de negocios mexicanas. Contaduría y Administración, 62(1), 5-24. http://dx.doi.org/10.1016/j.cya.2016.04.006
Emprendimiento e Innovación

Al final de la década de los setenta, el Tecnológico de Monterrey consideró deseable que sus egresados tuvieran una actitud emprendedora y no solo como meta ocupar puestos en empresas ya establecidas. Para ello era necesario dar a los alumnos una formación especial que no solamente les presentara el camino del emprendimiento, sino que les diera las herramientas necesarias para transitar en ese camino. Así fue como en 1978 comenzó el Programa Empresario, a través de un pequeño grupo de profesores y empresarios que guiaron a un grupo de alumnos en el proceso de creación de una empresa. Este programa se transformó posteriormente en el Programa Emprendedor. Gracias a este programa, se han detonado diversos proyectos de apoyo que continúan promoviendo el espíritu emprendedor de la comunidad del Tecnológico de Monterrey generando uno de los ecosistemas de emprendimiento universitario más dinámicos y completos de América Latina e incluso del mundo.

El emprendimiento es parte del ADN de la Institución. El Tec fue fundado por emprendedores y es un semillero de jóvenes emprendedores que al graduarse se convierten en empresarios exitosos (41% de los egresados han iniciado por lo menos una empresa) que han generado 2.8 millones de empleos e innovando en una gran cantidad de áreas según el “Estudio Impacto Económico de los Egresados del Tec de Monterrey en el Mundo” (QS, 2018).

Como grupo de investigación, nuestro objetivo es potenciar y difundir la investigación en el ámbito del emprendimiento y la innovación como herramientas fundamentales para fortalecer el desarrollo económico y social enfocándonos en estas líneas de investigación:

  1. Ecosistemas de emprendimiento: tiene como objetivo el estudio sistemático de las implicaciones económicas y sociales de la creación de nuevas empresas, así como los actores y las condiciones relevantes para potenciar las actividades de emprendimiento. Dentro de este tema se analizará el contexto y las características del emprendimiento en sus tres niveles: individual, regional y nacional.
  2. Emprendimiento social: Su objetivo es el estudio de procesos en torno a los negocios que se crean para mayores metas sociales y ambientales y no solo la búsqueda de ganancias. Esto incluye la noción de emprendimiento consciente y la relación de actividades emprendedoras que tienen impacto social.
  3. Educación para el emprendimiento: Tiene como objetivo analizar los procesos de enseñanza del emprendimiento desde una perspectiva de gestión. En consecuencia, se busca tener una mejor comprensión del impacto de los cursos de emprendimiento en la educación superior, los mecanismos que generan el emprendimiento y el desarrollo profesional, además del estudio de las motivaciones emprendedoras y contextos culturales.
  4. Emprendimiento corporativo: Tiene como objetivo analizar qué procesos de innovación dentro de las organizaciones establecidas generan nuevas oportunidades de negocio y la consecuente creación de emprendimientos corporativos. Este tema incluye el estudio de la cultura del emprendimiento al interior de la organización, la estrategia de innovación y los mecanismos para implementar programas o proyectos de emprendimiento, incluido el capital riesgo corporativo.

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Alfonso Ávila Robinson scholar email EGADE Monterrey 1
Cristian Granados Sánchez scholar email Santa Fe C
Cynthia Lorena Franco Rodríguez scholar email Guadalajara  
Dante Benito Castro Solano email Querétaro C
David Salvador Xotlanihua González scholar email Monterrey  
Delia Lizette Huezo Ponce email Guadalajara 1
Edgar Muñiz Ávila scholar email Guadalajara  
Elvia Guadalupe Castro Félix email Delegaciones en el Extranjero  
Elvira Elena Naranjo Priego scholar email Monterrey  
Felipe Ignacio Symmes Avendaño scholar email EGADE Monterrey  
Félix Florencio Cárdenas del Castillo email EGADE Monterrey  
Fernando Andrés Moya Dávila scholar email EGADE Monterrey C
Francisco Javier de la Fuente scholar email Monterrey  
Geraldina Silveyra León scholar email Guadalajara C
Humberto Armando Charles Leija scholar email Monterrey C
Jairo Abraham Ruiz Nava email Monterrey C
Ján Rehák scholar email Querétaro  
José Ernesto Amorós Espinosa scholar email EGADE Santa Fe 1
José Manuel Maraboto Quepons email EGADE Monterrey  
Juan José Cabrera Lazarini email Delegaciones en el Extranjero  
Linda Elizabeth Ruiz Castro scholar email Monterrey C
Lizbeth Alicia Gonzalez Tamayo email Toluca  
Lizbeth Martínez Ramírez scholar email Santa Fe 1
Lucía Alejandra Rodríguez Aceves scholar email Guadalajara 1
Marcia Nelly Villasana Campos scholar email Monterrey  
María de los Dolores González Saucedo email Monterrey  
Martha Corrales Estrada scholar email EGADE Monterrey 1
Miguel Angel Rodríguez Montes email Monterrey  
Patricia Esther Alonso Galicia scholar email Querétaro  
Rafael Antonio Tristán Zamores email San Luis Potosí  
Rafael Eduardo Alcaraz Rodríguez scholar email Monterrey  
Sascha Fürst email EGADE Guadalajara 1
Sergio Ortiz Valdés scholar email Delegaciones en el Extranjero  

Publicaciones Científicas

  • Rios-Ballesteros, N. & Fuerst, S. (2021). Exploring the enablers and microfoundations of international knowledge transfer. Journal of Knowledge Management. ISSN: 1367-3270 https://doi.org/10.1108/JKM-04-2021-0344
  • Fuerst, S. (2021). The network dynamics during internationalization of a family firm: The case of a new venture from Colombia. In T. Leppäaho & S. Jack (Eds.), The Palgrave Handbook of Family Firm Internationalization, (pp. 395-430). London: Palgrave Macmillan. Hardcover ISBN: 978-3-030-66736-8; eBook ISBN: 978-3-030-66737-5; DOI: 10.1007/978-3-030-66737-5; https://doi.org/10.1007/978-3-030-66737-5_13
  • Villegas-Mateos, A., Barron, E., Ruiz, L.E. (2021). The role of cultural and social norms to create entrepreneurship educational programmes. Contemporary Issues in Entrepreneurship Research, 11135-149 https://doi.org/10.1108/S2040-724620210000011009
  • Amorós, J.E., Cristi, O., Naudé, W. (2021). Entrepreneurship and subjective well-being: Does the motivation to start-up a firm matter?. Journal of Business Research, 127389-398 https://doi.org/10.1016/j.jbusres.2020.11.044
  • Silveyra, G., Herrero, Á., Pérez, A. (2021). Model of Teachable Entrepreneurship Competencies (M-TEC): Scale development. International Journal of Management Education, 19(1) https://doi.org/10.1016/j.ijme.2020.100392
  • Ávila-Robinson, A., Mejia, C., Sengoku, S. (2021). Are bibliometric measures consistent with scientists’ perceptions? The case of interdisciplinarity in research. Scientometrics, 126(9) 7477-7502 https://doi.org/10.1007/s11192-021-04048-0
  • Charles-Leija, H., Peña, J.A., Rodríguez, R.S. (2021). Job satisfaction of entrepreneurs in Mexico, challenges and benefits. Contaduria y Administracion, 66(3) https://doi.org/10.22201/fca.24488410e.2021.2524
  • Amorós, J.E., Ramírez, L.M., Rodríguez-Aceves, L. and 1 more (...) (2021). REVISITING POVERTY and ENTREPRENEURSHIP in DEVELOPING COUNTRIES. Journal of Developmental Entrepreneurship, 26(2) https://doi.org/10.1142/S1084946721500084
  • Huezo-Ponce, L., Fernández-Pérez, V., Rodríguez-Ariza, L. (2021). Emotional competencies and entrepreneurship: modeling universities. International Entrepreneurship and Management Journal, 17(3) 1497-1519 https://doi.org/10.1007/s11365-020-00683-w
  • Guerrero, M., Amorós, J.E., Urbano, D. (2021). Do employees’ generational cohorts influence corporate venturing? A multilevel analysis. Small Business Economics, 57(1) 47-74 https://doi.org/10.1007/s11187-019-00304-z
  • Ballesteros-Valdés, R., Charles-Leija, H. (2021).A comparative study of wellbeing in students: Tecmilenio case. Wellbeing and Resilience Education: COVID-19 and Its Impact on Education,33-50 https://doi.org/-
  • Silveyra, G., Rodríguez-Aceves, L., Charles-Leija, H. and 1 more (...) (2021). Human flourishing: an enabler of entrepreneurial intention in Latin American students. European Business Review, https://doi.org/10.1108/EBR-11-2020-0283
  • Barron, E., Ruiz, L.E. (2021). Evaluating the effect of entrepreneurial programs elements on students: A scale development. BAR - Brazilian Administration Review, 18(2) https://doi.org/10.1590/1807-7692bar2021190057
  • Baier-Fuentes, H., Guerrero, M., Amorós, J.E. (2021). Does triple helix collaboration matter for the early internationalisation of technology-based firms in emerging Economies?. Technological Forecasting and Social Change, 163 https://doi.org/10.1016/j.techfore.2020.120439
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and 1 more (...) (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland), 12(20) 1-26 https://doi.org/10.3390/su12208339
  • Rajagopal, A., Davila, F.A.M. (2020). Marketing strategies for start-up enterprises: Conceptual framework to analyse business performance through cross-sectional metrics. International Journal of Business Innovation and Research, 21(2) 238-258 https://doi.org/10.1504/IJBIR.2020.104821
  • Rajagopal, A., Moya Davila, F.A. (2020). Organisational performance and growth in start-up enterprises: Analysis of leadership patterns and functional perceptions. International Journal of Business Excellence, 22(4) 516-541 https://doi.org/10.1504/IJBEX.2020.111490
  • Pittino, D., Chirico, F., Baù, M. and 3 more (...) (2020). Starting a family business as a career option: The role of the family household in Mexico. Journal of Family Business Strategy, 11(2) https://doi.org/10.1016/j.jfbs.2020.100338
  • Aguinis, H., Villamor, I., Lazzarini, S.G. and 3 more (...) (2020). Conducting Management Research in Latin America: Why and What’s in It for You?. Journal of Management, 46(5) 615-636 https://doi.org/10.1177/0149206320901581
  • Amorós, J.E. (2020). Guest editorial. Management Research, 18(4) 337-343 https://doi.org/10.1108/MRJIAM-10-2020-974
  • Cancino, C.A., Merigó, J.M., Urbano, D. and 1 more (...) (2020). Evolution of the entrepreneurship and innovation research in Ibero-America between 1986 and 2015. Journal of Small Business Management, https://doi.org/10.1080/00472778.2020.1776578
  • Saiz-Alvarez, J.M., Rodríguez-Aceves, L.A., Silveyra León, G. (2020). Does parental gender influence the entrepreneurial intention in heirs?. Journal of Small Business and Entrepreneurship, https://doi.org/10.1080/08276331.2020.1769261
  • Muñoz, P., Kibler, E., Mandakovic, V. and 1 more (...) (2020). Local entrepreneurial ecosystems as configural narratives: A new way of seeing and evaluating antecedents and outcomes. Research Policy. https://doi.org/10.1016/j.respol.2020.104065
  • Barron, E., Amorós, J.E. (2020). Bridging the valley of death: Lessons from an entrepreneurial program. International Journal of Entrepreneurship, 24(1) https://doi.org/-
  • Bustamante, C., Poblete, C., Amorós, J.E. (2020). Entrepreneurial intentions in the context of a natural disaster. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-10-2019-0846
  • Wagstaff, M.F., Amorós, J.E. (2020). Editorial. Management Research,18(2) 121-123 https://doi.org/10.1108/MRJIAM-06-2020-973
  • Villasana, M., Lozano, C. (2020). An exploratory study of corporate entrepreneurship in Latin America. Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE,2020-686-693 https://doi.org/10.34190/EIE.20.158
  • Amorós, J.E. (2020).Editorial. Management Research,18(1) 1-3 https://doi.org/10.1108/MRJIAM-04-2020-957
  • Corrales-Estrada, M. (2020). Design thinkers’ profiles and design thinking solutions. Academia Revista Latinoamericana de Administracion, 33(1) 9-24 https://doi.org/10.1108/ARLA-01-2018-0028
  • von Bloh, J., Mandakovic, V., Apablaza, M. and 2 more (...) (2020). Transnational entrepreneurs: opportunity or necessity driven? Empirical evidence from two dynamic economies from Latin America and Europe. Journal of Ethnic and Migration Studies, 46(10) 2008-2026 https://doi.org/10.1080/1369183X.2018.1559996
  • Contreras, F., Juarez, F., Cuero Acosta, Y.A. and 9 more (...) (2020). Critical factors for innovative work behaviour in Latin American firms: Test of an exploratory model. Cogent Business and Management, 7(1) https://doi.org/10.1080/23311975.2020.1812926
  • Rivera, A.E., Rodríguez-Aceves, L., Mojarro-Duran, B.I. (2020). Enabling knowledge sharing through psychological safety in inter-organisational arrangements. Journal of Knowledge Management, 25(5) 1170-1193 https://doi.org/10.1108/JKM-04-2020-0241
  • Escandon-Barbosa, D., Rialp-Criado, J., Fuerst, S. and 2 more (...) (2019). Born global: the influence of international orientation on export performance. Heliyon, 5(11) https://doi.org/10.1016/j.heliyon.2019.e02688
  • Moya-Dávila, F.A., Rajagopal, A. (2019). Managing microfinance institutions: Analyzing how relationships influence entrepreneurial behavior. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 85-107 https://doi.org/10.1007/978-3-030-23010-4_5
  • Saiz-Álvarez, J.M., Rodríguez-Aceves, L. (2019). Which factors determine the gender gap in the entrepreneurial action? Evidence from Mexico. International Journal of Entrepreneurial Venturing, 11(3) 207-230 https://doi.org/10.1504/IJEV.2019.101356
  • Barron, E., Amoros, J.E. (2019). When science meets the market: A multidisciplinary approach of entrepreneurship education. 2019 9th IEEE Integrated STEM Education Conference, ISEC 2019, 347-352 https://doi.org/10.1109/ISECon.2019.8882028
  • Rodríguez Gutiérrez, P.I., Pastor Pérez, M.P., Alonso Galicia, P.E. (2019). University entrepreneurship: how to trigger entrepreneurial intent of undergraduate students. Journal of Science and Technology Policy Management, 10(4) 927-950 https://doi.org/10.1108/JSTPM-04-2018-0037
  • Charles-Leija, H., Aboites, G., Llamas, I. (2019). Violence in the Household and Happiness in Mexico. Australian Economic Review, 52(2) 200-211 https://doi.org/10.1111/1467-8462.12298
  • Matusik, S.F., Heeley, M.B., Amorós, J.E. (2019). Home court advantage? Knowledge-based FDI and spillovers in emerging economies. Global Strategy Journal, 9(3) 405-422 https://doi.org/10.1002/gsj.1324
  • Baier-Fuentes, H., Merigó, J.M., Amorós, J.E. and 1 more (...) (2019). International entrepreneurship: a bibliometric overview. International Entrepreneurship and Management Journal, 15(2) 385-429 https://doi.org/10.1007/s11365-017-0487-y
  • Villegas Mateos, A.O., Amorós, J.E. (2019). Regional entrepreneurial ecosystems in Mexico: a comparative analysis. Journal of Entrepreneurship in Emerging Economies,11(4) 576-597 https://doi.org/10.1108/JEEE-02-2019-0024
  • Zanella, G., Castro Solano, D.B., Hallam, C.R.A. and 1 more (...) (2019). The role of the organization in the entrepreneur–opportunity nexus. International Journal of Entrepreneurial Behaviour and Research, 25(7) 1537-1562 https://doi.org/10.1108/IJEBR-03-2018-0169
  • Granados, C., Pareja-Eastaway, M. (2019). How do collaborative practices contribute to innovation in large organisations? The case of hackathons. Innovation: Organization and Management, 21(4) 487-505 https://doi.org/10.1080/14479338.2019.1585190
  • Rodríguez-Aceves, L., Saiz-Alvarez, J.M., Muñiz-Avila, E. (2019). Why latent entrepreneurs delay their launch to the market in Mexico?. International Journal of Entrepreneurship and Small Business, 38(3) 339-358 https://doi.org/10.1504/IJESB.2019.103434
  • Ávila-Robinson, A., Islam, N., Sengoku, S. (2019). Co-evolutionary and systemic study on the evolution of emerging stem cell-based therapies. Technological Forecasting and Social Change, 138324-339 https://doi.org/10.1016/j.techfore.2018.10.012
  • Muñiz-Avila, E., Silveyra-Leon, G., Segarra-Perez, L.A. (2019). Startup PATH: The development of the entrepreneur and his/her journey in creating a startup. Innovation and Entrepreneurship: A New Mindset for Emerging Markets, 31-63 https://doi.org/10.1108/978-1-78973-701-120191006
  • Amorós, J.E., Ciravegna, L., Mandakovic, V. and 1 more (...) (2019). Necessity or Opportunity? The Effects of State Fragility and Economic Development on Entrepreneurial Efforts. Entrepreneurship: Theory and Practice, 43(4) 725-750 https://doi.org/10.1177/1042258717736857
  • Giraldo-Diaz, J.M., Fuerst, S. (2019).Shipstra: The lean start-up of a digital freight-forwarding marketplace. Global Business and Organizational Excellence, 38(5) 6-17 https://doi.org/10.1002/joe.21946
  • Amorós, J.E., Poblete, C., Mandakovic, V. (2019). R&D transfer, policy and innovative ambitious entrepreneurship: evidence from Latin American countries. Journal of Technology Transfer, 44(5) 1396-1415 https://doi.org/10.1007/s10961-019-09728-x
  • Castro, E., López, I., Zavala, G. (2019). Work-in-progress: Social networks analysis in the transition of an educational model among groups of stem teachers. ASEE Annual Conference and Exposition, Conference Proceedings.
Consumer Behavior and Conscious Marketing

El Grupo de Investigación con Enfoque Estratégico, GIEE, hoy conocido como “Consumer Behavior and Conscious Marketing”, nace de la fusión de tres cátedras de investigación del Tecnológico de Monterrey. Por un lado, la cátedra Mercadotecnia y Desarrollo Sostenible que se desarrollaba en Campus Toluca y que estaba coordinada por la Dra. Lorena Carrete con la participación de la Dra. Pilar Arroyo y la Mta. Sara Isabel García López. Por otro lado, la cátedra de investigación Glocalización: Entendiendo al Consumidor Latino formando una importante tradición en Campus Monterrey y que estaba bajo la dirección de la Dra. Raquel Castaño con la participación relevante de la Dra. Claudia Quintanilla, y por último, la cátedra Consumidor, Marca y Competitividad en Ciudad México con la coordinación del Dr. Jorge Vera y las participaciones destacadas de la Dra. Andrea Trujillo, el Dr. Rajagopal y el Dr. Edgar Centeno.

Aunque en un principio este GIEE se denominó “Comportamiento del Consumidor y Creación de Valor”, en un esfuerzo por darle un enfoque más preciso y trascedente, las líneas de investigación se fusionaron y re-orientaron hasta llegar al nombre que ahora ostenta. Así, actualmente, los esfuerzos de investigación en este GIEE se inspiran en el siguiente pensamiento: “El comportamiento consciente del consumidor y las estrategias de marketing conscientes no solo producirán más valor social y ecológico, sino también un mayor desempeño financiero a largo plazo para las organizaciones”.

Branding y percepción del consumidor. La marca ha desempeñado un papel de liderazgo en el marketing durante los últimos 30 años. La marca se considera el vehículo principal para comunicar y gestionar los beneficios de los productos y servicios para el consumidor. En esta línea de investigación, los estudios realizados tratan acerca de los efectos de las percepciones de marca en el comportamiento del cliente. Aquí se analizan variables como el desempeño del producto/ servicio, el valor percibido, la identificación de la marca con el consumidor, los patrones de compra y el desempeño de la marca. Nuestros estudios enfatizan el uso responsable y sostenible de las marcas y las estrategias de marketing.

Marketing digital y difusión de innovaciones. En coherencia con los temas prioritarios de la Escuela de Negocios del Tecnológico de Monterrey relacionados con el emprendimiento, la innovación y el uso de la tecnología, esta línea de investigación estudia el desarrollo de los negocios en el entorno digital, así como la adaptación del consumidor a ese entorno. Aquí se estudia el efecto de tecnologías y productos innovadores en los cambios de comportamiento de las personas, como los procesos de adopción y los cambios culturales. Los temas relevantes aquí son los perfiles de adopción de productos, los canales de comercio electrónico y los impactos tecnológicos.

Decisiones de consumo responsable y bienestar social. La humanidad avanza hacia una sociedad sostenible, y hoy más que nunca el tema del consumo responsable y los comportamientos adquieren una importancia estratégica. El consumo responsable deriva del reconocimiento de las repercusiones que tiene el consumo superfluo, excesivo o nocivo, tanto personal como colectivo, sobre el equilibrio entre el bienestar económico, medioambiental y social. Por ello, y de acuerdo con el enfoque de la Escuela de Negocios para promover el valor compartido y los negocios consentidores, esta línea se enfoca en identificar los determinantes del comportamiento sustentable que lleven a delinear intervenciones, políticas, esfuerzos educativos y campañas de mercadeo social para promover el bienestar personal y social.

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Adriana Morales Rodríguez email Tampico  
Alberto López Hernández email Monterrey C
Alejandro Alvarado Herrera email Sonora Norte 1
Celia Fabiola Vásquez García email Santa Fe  
Citlali del Carmen Calderón Frese email Toluca C
Claudia María Quintanilla Domínguez scholar email EGADE Monterrey 1
Daniela Rachel Rodríguez Delgado email Monterrey C
David Pérez Castillo email Toluca C
Diana Kolbe scholar email Ciudad de México C
Edgar Antonio Centeno Velázquez scholar email EGADE Santa Fe 2
Jorge Luis Graciano Vera Martínez scholar email Ciudad de México 2
Lorena de la Paz Carrete Lucero scholar email Toluca 1
María del Pilar Ester Arroyo López scholar email Toluca  
Rajagopal scholar email EGADE Santa Fe 3
Raquel Minerva Castaño González email EGADE Monterrey 2
Sidney Abril Ornelas Sánchez scholar email Monterrey C

Publicaciones Científicas

  • Vera-Martínez, J. (2021). Consumer technology brands and the source of their performance. Cogent Business and Management, 8(1), 1-17. ISSN: 2331-1975. Scimago Q2. https://doi.org/10.1080/23311975.2021.1969632
  • Osorio, M. L., Centeno-Velázquez, E., López-Pérez, M. E., & del Castillo, E. (2021). Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally. Journal of Retailing and Consumer Services, 63, 102736.
  • Calderon, C., Carrete, L., Vera-Martínez, J. and 2 more (...) (2021). A social marketing intervention to improve treatment adherence in patients with type 1 diabetes. International Journal of Environmental Research and Public Health, 18(7). https://doi.org/10.3390/ijerph18073622
  • Lopez, A. (2021).Can we get back together? Measuring brand relationship breakup. Journal of Consumer Behaviour, 20(3) 681-694. https://doi.org/10.1002/cb.1895
  • Vera-Martínez, J., Alvarado-Herrera, A., Currás-Pérez, R. (2021). Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?. Journal of Global Marketing. https://doi.org/10.1080/08911762.2021.1958277
  • Álvarez-Castañón, L.C., Arroyo, P. (2021). Effect of entrepreneurship training on students’ capability of agency and entrepreneurship intention. Contemporary Issues in Entrepreneurship Research, 1181-95. https://doi.org/10.1108/S2040-724620210000011006
  • Rajagopal (2021). Facilities planning in retailing and value generation among urban consumers. International Journal of Electronic Marketing and Retailing, 12(2) 196-213. https://doi.org/10.1504/IJEMR.2021.114248
  • Kolbe, D., Calderón, H., Frasquet, M. (2021). Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance. Journal of Business and Industrial Marketing. https://doi.org/10.1108/JBIM-04-2020-0204
  • Ornelas Sánchez, S.A., Vera Martínez, J. (2021).The more I know, the more I engage: consumer education's role in consumer engagement in the coffee shop context. British Food Journal, 123(2) 551-562. https://doi.org/10.1108/BFJ-05-2020-0401
  • Kolbe, D., Frasquet, M., Calderon, H. (2021). The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective. Multinational Business Review. https://doi.org/10.1108/MBR-10-2020-0202
  • Felix, R., González, E.M., Castaño, R. and 2 more (...) (2021). When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12738
  • Arroyo, P.E., Liñan, J., Vera Martínez, J. (2021). Who really values healthy food?. British Food Journal, 123(2) 720-738. https://doi.org/10.1108/BFJ-04-2020-0328
  • Osorio, M.L., Centeno, E., Cambra-Fierro, J. (2020). A thematic exploration of human brands: literature review and agenda for future research. Journal of Product and Brand Management, 29(6) 695-714. https://doi.org/10.1108/JPBM-02-2019-2274
  • Rodriguez, R., Quintanilla, C. (2020). An exploratory study of factors motivating Mexican women to undertake and continue with nutritional programs. Health Marketing Quarterly, 37(3) 245-264. https://doi.org/10.1080/07359683.2020.1805892
  • García, S., Carrete, L., Arroyo, P. (2020). Automobile manufacturers, marketing channels and consumer loyalty. Contaduria y Administracion, 65(3) . https://doi.org/10.22201/fca.24488410e.2020.2411
  • Rajagopal (2020). Childhood memories affecting brand loyalty and consumption behaviour among adult consumers. International Journal of Business Innovation and Research, 23(3) 400-420. https://doi.org/10.1504/ijbir.2020.110975
  • Chaudhary, M., Lopez, A., Rodriguez, R. (2020). Children’s relationships with brands: intergenerational and transgressions. Marketing Intelligence and Planning, 38(1) 75-88. https://doi.org/10.1108/MIP-03-2019-0137
  • Lopez, A., Guerra, E., Gonzalez, B. and 1 more (...) (2020). Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics, 8(4) 203-223. https://doi.org/10.1057/s41270-020-00085-5
  • Alvarado-Herrera, A., Rodríguez-Soberanis, L.J., Herrera-Medina, H.R. (2020). Corporate social responsibility, reputation and visitors’ commitment as resources for public policies’ design for protected areas for tourism sustainable exploitation. Social Responsibility Journal,16(4) 537-553. https://doi.org/10.1108/SRJ-07-2018-0172
  • Ortiz Alvarado, N.B., Rodríguez Ontiveros, M., Quintanilla Domínguez, C. (2020). Exploring Emotional Well-Being in Facebook as a Driver of Impulsive Buying: A Cross-Cultural Approach. Journal of International Consumer Marketing, 32(5) 400-415. https://doi.org/10.1080/08961530.2020.1722979
  • Vásquez, F., Vera-Martínez, J. (2020). From e-quality and brand perceptions to repurchase: A model to explain purchase behaviour in a web-store. Journal of Theoretical and Applied Electronic Commerce Research, 15(3) 20-36. https://doi.org/10.4067/S0718-18762020000300103
  • Perez-Castillo, D., Vera-Martinez, J. (2020). Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters. Asia Pacific Journal of Marketing and Logistics, 33(8) 1776-1797. https://doi.org/10.1108/APJML-10-2019-0611
  • Rajagopal, Rajagopal, A. (2020). Impact of consumer education and knowledge on purchase intentions within services industry: A study of symbiotic analysis in Mexico. International Journal of Services and Operations Management, 35(1) 58-77. https://doi.org/10.1504/IJSOM.2020.104334
  • Rajagopal (2020). Impact of referrals on buying decisions and cognitive behaviour among aging consumers. International Journal of Business Excellence,21(1) 118-138. https://doi.org/10.1504/IJBEX.2020.106933
  • Herrera, A.A. (2020). Mind the gap between CSR perceptions and expectations of employees: A new strategic approach. Direccion y Organizacion, (67) 5-21. https://doi.org/10.37610/DYO.V0I67.539
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and 1 more (...) (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland), 12(20) 1-26. https://doi.org/10.3390/su12208339
  • Gámez-Pérez, K., López, P.E.A., Iniestra, J.G. (2020). Supporting the strategic design of public bicycle sharing systems: The experience of a large Mexican city. Contaduria y Administracion, 65(3) . https://doi.org/10.22201/fca.24488410e.2020.2192
  • Morton, F., Treviño, T., Quintanilla, C. (2020). The family grilling consumption experience in Mexico. Journal of Consumer Marketing, 37(5) 559-567. https://doi.org/10.1108/JCM-04-2019-3160
  • Ventre, I., Kolbe, D. (2020). The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing, 32(4) 287-299. https://doi.org/10.1080/08961530.2020.1712293
  • Herrera, A.A. (2019). Attention to the gap between CSR perceived and expected by employees: A new strategic approach. Direccion y Organizacion,675-21.
  • Reyes, J.A.P., Miranda, M.R., Vera-Martinez, J. (2019). Capital structure construct: A new approach to behavioral finance. Investment Management and Financial Innovations,16(4) 86-97. https://doi.org/10.21511/imfi.16(4).2019.08
  • Vera-Martinez, J., Ornelas, S. (2019). Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyalty. Asia Pacific Journal of Marketing and Logistics, 31(5) 1252-1268. https://doi.org/10.1108/APJML-07-2018-0261
  • Vera, J., Espinosa, M. (2019). Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness. Journal of Business Economics and Management, 20(2) 208-224. https://doi.org/10.3846/jbem.2019.8099
  • Rajagopal (2019). Contemporary marketing strategy: Analyzing consumer behavior to drive managerial decision making. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, 1-277. https://doi.org/10.1007/978-3-030-11911-9
  • Rajagopal (2019). Convergence of local enterprises with large corporations: Bridging industry 4.0 functions on broader business canvass. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 1-28. https://doi.org/10.1007/978-3-030-23010-4_1
  • Flores-Villalba, D., Ayala-Gaytán, E.A., Quintanilla-Domínguez, C.M. (2019).Development of a scale of use, comprehension and attitudes in relation to nutrition labels in Spanish. Salud Publica de Mexico, 61(1) 63-71. https://doi.org/10.21149/8606
  • Pereira, J., de Oliveira, E. C., Morais, D. C., Costa, A. P., & Arroyo-Lopez, P. (2019). ELECTRE TRI-C with hesitant outranking functions: Application to supplier development. Journal of Intelligent and Fuzzy Systems, 37(6) 7923-7933. https://doi.org/10.3233/JIFS-190166
  • Angeles, A., Centeno, E., Villanueva, C.E. (2019). Examining structural flexibility factors in SMEs: A mixed methods study in Mexico. Electronic Journal of Business Research Methods, 17(1) 28-42.
  • Ornelas, S., Vera, J. (2019). Ground Roasted Coffee Consumers’ Ability to Determine Actual Quality: The Use of Attributes and the Role of Education Level in Mexico. Journal of Food Products Marketing, 25(1) 72-91. https://doi.org/10.1080/10454446.2018.1498043
  • Flores, D., Reimann, M., Castaño, R. and 1 more (...) (2019) .If i indulge first, i will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption. Journal of Experimental Psychology: Applied, 25(2) 162-176. https://doi.org/10.1037/xap0000210
  • Rajagopal, Rajagopal, A. (2019). Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: A study in reference to Mexico. International Journal of Logistics Systems and Management, 33(4) 525-542. https://doi.org/10.1504/IJLSM.2019.101796
  • Rajagopal, Behl, R. (2019). Innovation, technology, and market ecosystems: Managing industrial growth in emerging markets. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 1-407. https://doi.org/10.1007/978-3-030-23010-4
  • Perez, M.E., Quintanilla, C., Castaño, R. and 1 more (...) (2019). Inverse socialization with technology: understanding intergenerational family dynamics. Journal of Consumer Marketing, 36(6) 818-826. https://doi.org/10.1108/JCM-12-2017-2474
  • Yani-de-Soriano, M., Hanel, P. H., Vazquez-Carrasco, R., Cambra-Fierro, J., Wilson, A., & Centeno, E. (2019). Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective. European Journal of Marketing, 53(4) 708-732. https://doi.org/10.1108/EJM-09-2017-0570
  • Arroyo, P., Carrete, L. (2019). Motivational drivers for the adoption of green energy: The case of purchasing photovoltaic systems. Management Research Review, 42(5) 542-567. https://doi.org/10.1108/MRR-02-2018-0070
  • Rajagopal, Behl, R., Rajagopal and 1 more (...) (2019). Preface. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, v-viii.
  • Calderon, C. L. (2019). The importance of shared beliefs for social marketing programmes. Journal of Social Marketing, 9(1) 26-39. https://doi.org/10.1108/JSOCM-01-2018-0013
  • Centeno, E., Cambra-Fierro, J., Vazquez-Carrasco, R. and 2 more (...) (2019). The interplay between SME owner-managers and the brand-as-a-person. Journal of Product and Brand Management, 28(4) 555-572. https://doi.org/10.1108/JPBM-10-2017-1645
  • Rajagopal (2019). Transgenerational marketing: Evolution, expansion, and experience. Transgenerational Marketing: Evolution, Expansion, and Experience, 1-298. https://doi.org/10.1007/978-3-030-33926-5
  • Arroyo, P., Pesantes-Burgos, V., Carrete, L. (2018). A strategic perspective on the implementation of inclusive businesses: The experience of Ecuadorian firms. International Journal of Management Practice, 11(2) 190-217. https://doi.org/10.1504/IJMP.2018.090831
  • Olavarría-Jaraba, A., Cambra-Fierro, J.J., Centeno, E. and 1 more (...) (2018). Analyzing relationship quality and its contribution to consumer relationship proneness. Service Business,12(4) 641-661. https://doi.org/10.1007/s11628-018-0362-0
  • Vera, J., Trujillo, A. (2018). Assessing the effect of service quality over user satisfaction in public health institutions in Mexico. Contaduria y Administracion,63(2) 1-24. https://doi.org/10.1016/j.cya.2016.07.003
  • Rajagopal, and Rajagopal, A. (2018). Brand literacy and knowledge transfer process: Analysis of purchase intentions among consumers in Mexico. International Journal of Business Innovation and Research, 16(3) 302-323. https://doi.org/10.1504/IJBIR.2018.092618
  • Nunez, S., Castaño, R. (2018). Building brands in emerging economies: A consumer-oriented approach. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 1304-315. https://doi.org/10.4018/978-1-5225-7116-2.ch018
  • Rajagopal, Behl, R. (2018). Business governance and society: Analyzing shifts, conflicts, and challenges. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges,1-349. https://doi.org/10.1007/978-3-319-94613-9
  • Lopez, A., Rodriguez, R. (2018). Children and their brands: how young consumers relate to brands. Journal of Consumer Marketing,35(2) 130-142. https://doi.org/10.1108/JCM-06-2016-1842
  • Lopez, A., Castaño, R. (2018). Consumer behavior on social media: A thematic exploration and an agenda for future inquiry. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 281-301. https://doi.org/10.1007/978-3-319-94613-9_17
  • Blodgett, J. G., Bakir, A., Mattila, A. S., Trujillo, A., Quintanilla, C., & Elmadağ, A. B. (2018). Cross-national differences in complaint behavior: cultural or situational?. Journal of Services Marketing. (2018). Cross-national differences in complaint behavior: cultural or situational?. Journal of Services Marketing,32(7) 913-924. https://doi.org/10.1108/JSM-12-2017-0413
  • Alvarez Carrillo, P.A., Pereira, J., Del Pilar Arroyo López, M. and 1 more (...) (2018). Disaggregating preferences for a supplier development problem in the Mexican aerospace industry. IEEE International Conference on Fuzzy Systems, 2018-. https://doi.org/10.1109/FUZZ-IEEE.2018.8491496
  • Arroyo, P.E., Holmen, E., De Boer, L. (2018). Integration in loosely coupled garment supply chains: The case of a Mexican trader as switchboard operator. Journal of Global Operations and Strategic Sourcing,11(3) 357-383. https://doi.org/10.1108/JGOSS-10-2017-0042
  • Arroyo, P.E., Carrete, L. (2018). Intervention intended to modify the eating practices in mexicanteenagers. Revista Gerencia y Politicas de Salud, 17(35) . https://doi.org/10.11144/Javeriana.rgps17-35.iomp
  • Rajagopal, Behl, R. (2018). Preface. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, v-viii. https://doi.org/10.1007/978-3-319-94613-9
  • Olavarría-Jaraba, A., Cambra-Fierro, J.J., Centeno, E. and 1 more (...) (2018).Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico. Journal of Retailing and Consumer Services, 4278-87. https://doi.org/10.1016/j.jretconser.2018.01.011
  • Rajagopal (2018).Shifts in business-politics paradigms: Exploring lessons and future growth. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges,1-13. https://doi.org/10.1007/978-3-319-94613-9_1
  • Rajagopal, Castaño, R. (2018). Social group influences. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, 1493-1512. https://doi.org/10.4018/978-1-5225-5187-4.ch075
  • Calderón, C., Carrete, L., Vera, J. (2018). Validation of a scale of health beliefs about type 1 diabetes for the Mexican context: HBM-T1DM. Salud Publica de Mexico, 60(2) 175-183. https://doi.org/10.21149/8838
Business Analytics

La toma de decisión estratégica en la actualidad requiere de un uso más eficiente y analítico de la información. No sólo en su creación, compilación sino también en su procesamiento e interpretación. Por ello la creación de esta área y grupo de investigación buscar ser una puerta de análisis para tal propósito, e ir creciendo al desarrollar y detectar competencias y necesidades que puedan apoyarse desde este grupo.

El grupo se enfoca en analizar utilizando herramientas de analítica: visualización, análisis de regresión, operaciones, etc. problemáticas de empresas y procesos, fenómenos económicos, comportamientos de consumo, entre otros que puedan apoyarse en el uso de este tipo de herramientas para generar soluciones y propuestas más acordes a la realidad del problema.

Dentro del GIEE de Business Analytics, se ha buscado combinar desde el punto de vista de los negocios el desarrollo de modelos, propuestas científicas, entre otras que atiendan necesidades particulares de toma de decisión a través del desarrollo y publicación de artículos científicos en journals, artículos de divulgación, así como participación en congresos y conferencias tanto nacionales como internacionales.

Las líneas de investigación son multidisciplinarias y el vaso comunicante es la utilización de herramientas de analítica de negocios: Operaciones y cadena de suministro; Sistemas de control; y Comportamiento del consumidor.

Investigadores

Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Eric Porras Musalem email EGADE Santa Fe  
Jesús Cuauhtémoc Téllez Gaytán scholar email San Luis Potosí  
Raúl Francisco Montalvo Corzo email EGADE Guadalajara  
Ricardo Pérez Navarro scholar email Guadalajara  
Sonia Monárrez Martínez email EGADE Monterrey  
Xiomara Vázquez Guillén scholar email Guadalajara  

Publicaciones Científicas

  • Ponce, L.A.B., Rocha, A.R., Navarro, R.P. (2021). A causality approach in the analysis of the trade-off between financial sustainability and outreach. Finance Research Letters, 42. https://doi.org/10.1016/j.frl.2021.101920
  • Lemus-Delgado, D., Navarro, R.P. (2020). Data science and global studies: Contributions and methodological challenges. Colombia Internacional, 10241-62. https://doi.org/ 10.7440/COLOMBIAINT102.2020.03
  • Bernal Ponce, L.A., Pérez Navarro, R., Ramírez Grajeda, M. (2020). Causality between Chinese investment in Latin America and the governance indicators. Competition and Regulation in Network Industries, 21(1) 6-17. https://doi.org/10.1177/1783591719874774
  • Cervantes, M., Lemus, D., Montalvo, R. (2017). Implementing innovative financial models in different cultures: A comparative analysis of China and Mexico. Cross Cultural and Strategic Management, 24(3) 508-528. https://doi.org/10.1108/CCSM-09-2016-0170