Retail Strategy and Transformation

Transform retail, enhance success

Transform your retail company by implementing effective strategies across every aspect of your business operations to achieve sustained growth and success.


Format
In-Person


Length
4.5 days


Intake
June 15th–19th, 2026


Venues
Mexico City


A new approach to understanding retail

Transform the outlook of retail

Stay updated with the latest trends to improve internal processes and value generation in the retail market.

Plan for the Future

Develop a strategic plan for the growth of your retail business by performing financial modeling and productive analysis.

Retail Networking

Connect with other executives to exchange ideas and perspectives on the challenges and opportunities in the sector.

Achieve Business Success

Obtain the tools to analyze and interpret market research, consumer analysis, and the challenges of the retail business environment.

Participant Profile

Intended for
  • High-level executives from all sectors of the retail industry.

  • Presidents, CEOs, and merchandising managers interested in gaining a fresh perspective on innovation models in the retail sector.

General Information
  • Duration: 4.5 days

  • Venue: Mexico City

  • Format: In-person

  • Language: Spanish

  • Start: June 15th–19th, 2026

  • Price: $6,500 USD

Expand your vision of the Retail Industry

  • Acquire new skills and knowledge in critical retail areas such as the value chain, marketing, financial analysis, commercialization, and organizational development.

  • Develop a vision to implement high-level management and a variety of innovative strategies.

  • Discover innovative methodologies to improve the performance of your retail business.

Expand your vision of the Retail Industry
Expand your vision of the Retail Industry

Testimonials

"In this seminar, I gained insight into the critical points in strategy and operations to ensure business success."

Jorge F. Landgrave G.
 

"This program will give you a broad view of Retail and make you a global competitor."

Rodrigo Arroyo Jiménez

Admission Process

1. Complete the online admission application.

2. Await confirmation and admission letter.

3. Make the corresponding payment.

Instructors

 Rafael Castelltort Delgado
Rafael Castelltort Delgado | Academic Leader
MBA from ESADE Business School and Director of the Retail Commerce Center at the Business School of Tecnológico de Monterrey
Guillermo D’Andrea
Guillermo D’Andrea
PhD in Management, IESE Business School
Martin Zemborain
Martin Zemborain
PhD in Business with a specialization in Marketing from Columbia University

Elevate your leadership performance


  • Duration: 4.5 days

Modules
Day 1
  • Key Global Trends in Retailing
  • Building Competitive Advantage: "The Eight Ways to Be Successful in Retailing" (Pentagon and Triangle)
  • Retail Strategy. Mercadona Case Study
Day 2
  • Financial and Productivity Analysis. Presentation of Analysis Models
  • Teamwork and Presentations on the MidWest Market Case Study
     
Day 3
  • The Master Matrix: Productivity Analysis by Department and Store
  • Strategic Management and Category Planning
  • Team Presentations on Assortment Planning
     
Day 4
  • Discount Retail Strategy. Discussion of the TJ Maxx Case Study
  • Omnichannel Strategy Design. Discussion of the Zara Online Case Study
Day 5
  • Creating Sustainable Success in Omnichannel. Discussion of the Culture Clash Case Study: Amazon vs. Walmart
  • 22 Secrets of Retailing According to Douglas J. Tigert

Learn more about the program at the following events.

FAQ's

Although the program does not grant an academic degree equivalent to that of a master's degree, it provides an Executive Education certificate with international validity.

We offer various payment options for greater convenience. You can pay by bank transfer, credit and debit card, deposit slip, Paypal, and Flywire. You can also pay in up to 12 monthly installments without interest.

Yes, upon completion of the program, a certificate with international validity and a certificate backed by blockchain technology are awarded.

Fill out the form to get more information about the program

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