B2B Brand Bootcamp
Strategic branding for bold growth
Build a brand that inspires trust, communicates value, and drives sustainable growth.
Learn how to turn strategy into identity and purpose into tangible business results through a practical, hands-on B2B branding experience.
Format
In-Person
Length
6 hours
Intake
February 25, 2026
Venues
Monterrey
Build a brand that drives your company’s growth
Strategy and differentiation
Design a Brand Blueprint that translates your business strategy into a solid, consistent, and relevant brand.
Purpose-driven positioning
Integrate purpose, sustainability, and innovation into your brand narrative to strengthen market trust and preference.
Measurable impact
Use practical tools and metrics to demonstrate how B2B branding creates real business value.
Applied learning
Experience an intensive one-day bootcamp, working directly on your company’s brand with experts from AHORA Branding.
Participant profile
Intended for:
Executives looking to strengthen their B2B brand and turn it into a strategic growth engine.
Directors, managers, and leaders in marketing, communications, or business development.
Business owners and founders aiming to professionalize their brand management and positioning.
Program Details
Duration: 6 hours (3 modules)
Location: EGADE Business School, Monterrey
Format: On Campus
Language: Spanish
Start date: February 25, 2026
Tuition: $35,000 MXN (VAT exempt)
Turn your brand into a competitive advantage
A high-impact, hands-on program by EGADE Business School in collaboration with AHORA Branding, combining academic rigor with real-world consulting experience to help organizations strengthen their brand strategy, purpose, and identity.
Practical methodology: Apply proven frameworks, conduct a brand diagnosis, and develop a personalized Brand Blueprint that turns strategy into action.
Comprehensive approach: Connect purpose, sustainability, and AI as key pillars of contemporary branding.
Tangible impact: Learn how to measure and communicate brand value as a strategic asset that drives growth, reputation, and competitiveness.
Instructors
Build a brand that communicates with purpose and delivers real results
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Duration: 6 hours (1 day)
Modules
Module 1. Purpose
Definition of purpose, brand diagnosis, and value proposition.
Case study: Phagelab (Biopharma)
Module 2. Positioning
Differentiation strategies, value narrative, and brand sustainability.
Case study: Simpli (Factoring)
Module 3. Identity
Emotional identity design, visual coherence, and the use of AI in brand communication.
Case study: Sequre Quantum (Cybersecurity)
Learn more about the program at the following events
FAQ's
Although the program does not grant an academic degree equivalent to that of a master's degree, it provides an Executive Education certificate with international validity.
We offer various payment options for greater convenience. You can pay by bank transfer, credit and debit card, deposit slip, Paypal, and Flywire. You can also pay in up to 12 monthly installments without interest.
Yes, upon completion of the program, a certificate with international validity and a certificate backed by blockchain technology are awarded.
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