Dr. Rodríguez Garza’s areas of teaching and advising include several regarding branding, such as creating, repositioning, communication and strategic management of brands. 

During the past 25 years, he has participated in the creation of brands such as Fibrelas, Findé, Sustentus, Versitalia, Vivamus, La Gira de Flotin, Zentius, Onilog, Bonolio, OneMBA, Arcante, Toys’ Time, Don Tibón, Frizar y Finezi, among many others, and strategies of positioning and brand communication of the EGADE Business School, Base Casa de Bolsa, Eco Trust, Cuprum and Formet, among others. He has advised on branding for your business ideas to hundreds of EGADE Business School students, who have concluded the advice with the creation of a brand for their products or services.

In addition to his teaching, he has had an outstanding directive trajectory at Tecnológico de Monterrey as Director of the Global Business Forum at EGADE Business School, Director of the MBA in its modalities of part time and full time at the EGADE Business School.