Dr. Rodríguez Garza’s areas of teaching and advising include several related to branding, such as creating, repositioning, communication and strategic management of brands. 

Over the past 25 years, he has participated in the creation of brands such as Fibrelas, Findé, Sustentus, Versitalia, Vivamus, La Gira de Flotin, Zentius, Onilog, Bonolio, OneMBA, Arcante, Toys’ Time, Don Tibón, Frizar y Finezi, amongst many others, and Brand positioning and communication strategies of EGADE Business School, Base Casa de Bolsa, Eco Trust, Cuprum and Formet, amongst others. He has advised hundreds of EGADE Business School students on branding business ideas, many of whom have created of a brand for their products or services based on his advice. 

In addition to his teaching, he has had an outstanding leadership trajectory at Tecnológico de Monterrey as Director of the Global Business Forum at EGADE Business School, Director of the MBA in it part time and full time formats.