EN ES
BIOGRAPHY
"My job is to foster the intelligence and the commitment of my students to create new knowledge, ideas, dreams, and realities".

Professor Mendoza García has spent almost all his professional and academic career in the field of economics applied to businesses, in areas such as economics for business, economics for decision-making, and the economics of organizations. Since 2005, he has been a member of the Academy of Management. 

Dr. Mendoza has also served as a consultant to institutions such as the Tax Administration System, the Secretariat of Economy, Cemex, and Boehringer-Ingelheim-PROMECO. He has also served as an economic advisor for the Embassy of Mexico in Ireland. 

In addition to his teaching activity at EGADE Business School and the University of Texas in Austin, Professor Mendoza was Director of the Center for Educational Innovation and Director of Executive MBA. At Tecnológico de Monterrey, he was Coordinator for the Department of Economics in the Graduate School in Administration and Director of the Master in Economics. 

EDUCATION
    • Ph.D. in Business Administration
      Tecnológico de Monterrey
    • Master in Economics Administration
      Tecnológico de Monterrey 
AWARDS & HONORS
  • Highest Average Grade, Master Program 1988-1990, Graduate School, Tecnológico de Monterrey en la Ciudad de México
  • Distinguished Student Award, Doctoral Program in Administration, (1990-1994) for his final grade in the Graduate School of Administration, Tecnológico de Monterrey, Mexico City
  • Recipient of the “Premio de Dama” for his academic contributions on the Mexico City campus
SELECTED PUBLICATIONS
  1. Farzad H. Alvi, Jorge Alberto Mendoza, (2017) "Mexico City street vendors and the stickiness of institutional contexts: Implications for strategy in emerging markets", Critical Perspectives on International Business, Vol. 13 Issue: 2, pp.119-135, doi: 10.1108/cpoib-05-2015-0017.  Permanent link to this document:  http://dx.doi.org/10.1108/cpoib-05-2015-00
  2. Manuel Castillo Soto y Jorge Alberto Mendoza García. “Las externalidades de las economías de red. El caso de la telefonía móvil.” Revista de Economía, Finanzas y Economía  (Journal of Management, Finance and Economics). Vol. 8, núm. 1, enero-junio 2014.  ISSN: 1590-0401. https://ideas.repec.org/a/ega/rafega/201402.html
  3. Hugo Fuentes, Andrés Zamudio, Jorge Mendoza y Jorge Soto, “Los Determinantes de las Ganancias de los Vendedores Ambulantes en México”. El Trimestre Económico, vol. LXXIX (3), núm. 315, septiembre-diciembre, 2012, pp. 693-723. https://www.econbiz.de/Record/determinantes-de-las-ganancias-de-los-vendedores-ambulantes-en-m%C3%A9xico-fuentes-castro-hugo-javier/10009571525
  4. Manuel Castillo y Jorge Mendoza García. “Naturaleza de la diferenciación de precios para un mismo bien.” Revista Tiempo Económico. Vol.XI, No. 33, segundo cuatrimestre de 2016, pp. 27-45. ISSN: 1870-1434. 
  5. Co-authored works: Hugo Javier Fuentes Castro, Andrés Zamudio Carrillo, Jorge Mario Soto Romero, Jorge A. Mendoza García, Julio Espinosa Torres, Melissa Rodríguez Segura. Innovación para el desarrollo: 13 casos del Fondo de Innovación Tecnológica. Cengage Learning Editores, S.A. de C.V., una Compañía de Cengage Learning, Inc., 2015. ISBN-13: 978-607-522-081-9