In the business imagination, family firms are often associated with strong values rooted in traditions and reputations built over generations. Commitment to the community, trust-based relationships, and a long-term orientation have shaped an image of continuity and positive legacy in society. It is therefore reasonable to expect that these companies would also stand out in how they treat their employees. However, our study based on Brazilian firms, “Exploring the influence of family ownership and management on employee-centered corporate social responsibility practices in Brazilian firms” (Corporate Governance, 2025), shows that employee well-being is not guaranteed and may depend more on the involvement of family members in the power structure than on the firm’s identity.
Far from being homogeneous, family firms exhibit different behaviors in their corporate social responsibility (CSR) practices toward employees. For years, it was assumed that family businesses tend to treat employees better due to their relational orientation and commitment to legacy. However, our findings show that, on average, family involvement in management or control does not necessarily translate into better practices toward employees. Understanding these differences provides concrete lessons for improving business management.
It is important to recognize that the category “family firm” is too broad, encompassing everything from small informal businesses to professionally managed companies with institutionalized corporate practices. The degree of family involvement in management and ownership also matters: it is not the same when a family is only a shareholder as when it also manages operations or controls the board. Each of these roles generates different incentives and, therefore, different outcomes.
Governance and the three levels of family involvement
Naturally, governance mechanisms in family firms differ from those in non-family firms, both in structure and in motivation. Unlike publicly traded companies, where ownership is typically more dispersed, family firms tend to have more concentrated ownership, usually controlled by a small number of individuals who are often family members.
As a result, governance in family firms is intertwined with complex family dynamics, which can lead to unique and non-generalizable practices. Nonetheless, our study identifies three levels of family involvement that affect employee-related practices in different ways:
- Family on the board of directors: When family members sit on the board, there is a preference for tangible benefits—such as compensation and perks—at the expense of deeper aspects such as labor rights, overall well-being, or diversity (equal treatment and non-discrimination).
- Family in executive management: A similar pattern emerges. Operational performance and efficiency are prioritized, which translates into improvements in compensation, but not necessarily into practices such as training, safety, or organizational culture.
- Family as controlling shareholder: Here, the effect is broader and more negative. Concentration of control in family hands tends to reduce performance across almost all dimensions of employee-centered CSR.
These findings challenge the widespread belief that family firms are inherently beneficial for employees. In practice, being a family firm is not enough to ensure better working conditions; outcomes depend on who makes decisions and under what priorities.
Transactional vs. relational approaches
One of the study’s key contributions is the distinction between two types of employee-focused CSR practices: transactional and relational. The former refer to tangible elements such as wages, bonuses, and benefits; the latter involve deeper aspects of the work environment, including well-being, development, inclusion, and safety. As observed, when family members are present on the board or in management, transactional practices tend to be strengthened—those that are more visible and short-term—while relational practices, which are more comprehensive and sustained over time, tend to weaken. This suggests that many decisions are oriented toward immediate outcomes, leaving aside elements that build commitment and organizational culture.
What is clear is that these two dimensions are not interchangeable. Paying more does not necessarily mean offering better working conditions. The real challenge for family firms is to balance both approaches, recognizing that relational practices are the ones that sustain performance and cohesion over the long term.
Lessons for business families
Rather than questioning the family business model itself, the study offers several areas for improvement in governance and strategy:
- Design governance intentionally: The distribution of roles across ownership, board, and management is not neutral. Clearly defining these spaces helps align incentives and reduce biases in decision-making.
- Introduce checks on concentrated control: Excessive concentration of power can limit the incorporation of external perspectives and reduce decision quality, particularly regarding stakeholders.
- Avoid a narrow view of employee well-being: Compensation is necessary but not sufficient. Organizational well-being depends on broader dimensions that require sustained investment and consistency.
- Professionalize management without diluting identity: The goal is not to remove the family or its values, but to strengthen decision-making through more formal structures and robust processes.
- Balance efficiency and sustainability: Short-term decisions may compromise organizational stability if they are not accompanied by practices that strengthen commitment and internal cohesion.
A strategic opportunity, not just an ethical one
In a context where talent has become a critical resource, employee-related practices move beyond reputation and become a central factor of competitiveness. Family firms, by their nature, possess attributes that could support this transition: long-term orientation, strong identity, and the ability to build lasting relationships. However, these attributes do not automatically translate into advantages; they must be channeled through governance structures that balance interests, professionalize decisions, and align objectives.
The competitive edge of family firms does not lie in their origin, but in their ability to translate their values into consistent organizational practices. And in that process, responsibility toward employees is not a peripheral element, but a direct reflection of how power is exercised within the firm.