Authors

Arturo Molina received his PhD degree in Manufacturing Engineering at Loughborough University of Technology (England), a University Doctor degree in Mechanical Engineering at Technical University of Budapest (Hungary), his M.Sc. degree and BSc. in Computer Science from Tecnologico de Monterrey. He is member of the National Researchers System of Mexico (SNI-Nivel III), Mexican Academy of Sciences, Mexican Engineering Academy, Mexican Academy of Computer Sciences, and member of IFIP WG5.12 Working Group on Enterprise Integration Architectures and IFIP WG 5.3 Cooperation of Virtual Enterprises and Virtual Organizations. He is the author of 14 books and over 120 scientific papers in journals, conferences, chapter books, and holds 3 patents, and 7 patent solicitations. He has created 3 technology based companies IECOS (www.iecos.com), Albiomar (www.albiomar.com) and SMES (Solution for Manufacturing Enterprise Systems)

Attila Pohlmann is a Professor of Marketing at the School of Business at Universidad San Francisco de Quito USFQ in Ecuador. His research focuses on transformative consumer research, specifically investigating the roles of marketing and consumption in creating, and possibly solving, societal and environmental problems. He published in the Journal of Interactive Marketing, Industrial Marketing Management, Journal of Research in Marketing and Entrepreneurship, Food Quality and Preference, Appetite, and Journal of Consumer Marketing. Find out more about community outreach, teaching, and other projects at http://www.attilapohlmann.com

Beatriz González has a degree in Marketing from ITESM, Campus Monterrey and a master’s degree in Administration from the same institute. Is a PhD student in Administrative Sciences from EGADE Business School. Has a certification in Business Data Analytics of Texas University. Current Director of the Marketing Career Department at ITESM, Campus Monterrey. Has delivered courses of Qualitative Market Research, Quantitative Market Research and Business Intelligence at ITESM, Campus Monterrey since August 1998 up until the current date. Professor since 2010 till current date at Tec de Monterrey’s Virtual University for the MS in Marketing. Conducts the Leadership Diploma for multigenerational organizations. Since 2007 and to date has guided the market studies that students do for businesses through the link with the class of Qualitative Marketing Research, which allows her to review more than 20 annual projects, among the clients are: Whirlpool, HEB, Bioparque estrella, Parque Fundidora, Arca Continental, Banregio, among others. Member of the American Marketing Association. Speaker at the International Congress of Innovative Education at ITESM in 2019. Co-author of the books Análisis Multivariante, un enfoque teórico y práctico, published in 2012 and Marketing for Latin American Managers in the 21st Century, published in 2018. Has a published scientific article in the Journal of Marketing Analytics.

Bertha Leticia is a Ph.D. student in Engineering Sciences at Tecnológico de Monterrey. She has focused her studies on the adoption of Industry 4.0 and the relevance of human development in this new era, presenting several publications at international conferences. In 2019, she received her bachelor’s degree in Industrial Engineering with a Minor in Systems Engineering from Tecnológico de Monterrey. In the same year, as part of a double degree of the university’s honors program, she earned her master’s degree in Engineering Management from Southern Methodist University, The United States. Besides her studies, she has collaborated as a teaching assistant in the Industrial Engineering Department at Tecnológico de Monterrey over the last two years and a half. Additionally, interested in sustainability and Circular Economy, she has been involved in related projects, such as organic waste management.

Blas is a professor at Tecnológico de Monterrey and EGADE Business School. Blas is a Tax and Legal Services Partner of the PwC International Tax and M&A practice. He has more than 20 years of experience. Among its main activities he supports clients from Mexico, the U.S., Europe and Asia to evaluate the expansion of their businesses, as well as advise them on matters related to the repatriation of investments. He is an expert in the application of taxes in Mexico and in structuring international operations.

20+ years working experience in industries as Logistics, GBS, Shared Service Centers, building materials, Banking. Experience E2E Process strategy, information management, Business Strategy, and Customer Centricity.

Carlos Vargas a finance scholar and researcher who is currently on his way to acquiring his Ph.D. in Banking and Finance on behalf of the University of Zurich. With more than ten years of experience working with multinational companies, his expertise revolves around topics such as financial analysis, sustainable finance, business planning, renewable energy, and project financing. He has written financial editorials for influential newspapers in Mexico, such as El Financiero and El Economista, and has been invited to teach courses at several universities in Latin America, the United States, and Europe. Not only is he a part of the faculty at EGADE Business School, but he is also a professor of Sustainable Finance and Impact Investments at the Harvard Extension School.

Currently Ecommerce and Digital Director at LITS Adventures and MBA Professor of Business Intelligence at EGADE-Tecnológico de Monterrey, Cédric Vialle carried out more than 20 consulting projects in strategy, digital transformation, omnichannel experience and electronic commerce. In Latin America, Europe and Asia, Cédric has helped transformed companies in the retail, supermarkets, consumer products, telecommunications, banking and tourism sectors. Cédric teaches also  digital transformation classes at Ebusiness Academy (CDMX). He also lectures in ecommerce, innovation, data strategy and consumer experience in Mexico (L'Oréal, Oxxo, Colgate Palmolive, ANTAD). Cédric graduated from ESSEC Business School (MBA), completed with studies at the University of Cape Town (South Africa) and the Indian Institute of Management in Ahmedabad (India). He regularly writes articles on new business models, customer experience and digital business strategies.