Two EGADE alumni recognized among Merca2.0's 100 Marketing Women 2026

Lorena Vázquez Alcantar and Diana Pantoja Beltrán were included in the list recognizing women driving innovation through marketing in Mexico.
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September 22, 2026
EXTATEC EGADE destacan entre las 100 Marketing Women 2026 de Merca2.0

DAVID F. DELGADO S. | EGADE BUSINESS SCHOOL

Two alumni of EGADE Business School at Tecnológico de Monterrey were recognized in the 2026 edition of 100 Marketing Women, Merca2.0's list recognizing women for their leadership and innovation in marketing in Mexico.

In presenting this edition, Merca2.0 described the honorees as “leaders driving innovation through marketing in Mexico, across industries such as consumer goods, banking, mobility and technology.”

The list brings together professionals working across marketing, communications, media, strategy and brand building.

Meet the EGADE alumni on the list

Lorena Vázquez Alcantar (MA’11), Senior Brand Manager for Yoplait at Sigma Foods, and a graduate of EGADE's Master's in Administration program, ranks 41st on the list. Her work integrates brand strategy, consumer insights and business growth.

Diana Pantoja Beltrán (MBA’15), Senior Communications Manager at Revolut Bank and an EGADE MBA alumna, ranks 66th. She leads regional communications for the company and has experience in corporate communications, public relations and crisis management. She previously spent four years at Nu México, where she contributed to the company's reputation and positioning in Mexico's financial ecosystem.

The inclusion of both EGADE alumni in 100 Marketing Women 2026 reflects the presence of School graduates in leadership roles that contribute to brand, communications and growth strategies at companies operating in Mexico.

In this field, EGADE’s Master in Marketing was recently recognized in the QS Business Master’s Rankings: Marketing 2027 as the #1 program in Mexico and Latin America. It also ranked #35 worldwide and #16 globally for Alumni Outcomes.

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