By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL
Industrial robotics is evolving beyond the automation of repetitive tasks to become a platform for intelligence applied to industry, capable of transforming how companies produce, make decisions, and compete.
This was the focus of the episode “Robots for the future of industry” of the Territorio Negocios podcast, featuring Isaac Lemus, professor and researcher in the Department of Entrepreneurship and Technological Innovation at EGADE Business School, and Miguel Ángel Jiménez, Production Director at Kia Mexico.
From a business perspective, Jiménez explained that the integration of software, robotics, and data analytics is redefining manufacturing strategy.
“At Kia Mexico we no longer compete only on who produces more, but on who learns faster. We integrate software with robotics and turn that data into intelligent decisions,” he said.
For Lemus, this shift reflects a broader transformation in the production model.
“We are moving from a product manufacturing economy to an intelligent value management economy,” he noted. “The physical product is just the container; the real competitive advantage lies in the algorithms, software, and the ability to process data in real time.”
Both experts agreed that automation does not replace human talent but rather reshapes its role within organizations.
“We are moving from being operators to becoming designers of systems and managers of meaning,” Lemus explained, highlighting that human value lies in strategic judgment, ethics, and decision-making in complex environments.
The episode was hosted by Eva María Guerra, Associate Academic Dean of EGADE Business School.
Territorio Negocios releases a new episode every week, every Tuesday, on Spotify, Apple Podcasts, Amazon Music, and YouTube Music.
