EGADE Alumni Recognized Among Titanes de Altura 2026 in Mexican Marketing

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Two alumni of EGADE Business School at Tecnológico de Monterrey have been named to "Titanes de Altura 2026," a list published by the specialized magazine InformaBTL recognizing nearly 40 leaders and professionals who are driving the evolution of marketing, advertising, and the Below the Line (BTL) industry in Mexico.

Alejandro Vogt (MBA'23), CEO of Taste MKT and an EGADE MBA alum, and Alejandro García (MBA'14), Director of Fuels Marketing at ExxonMobil and also an EGADE MBA alum, are featured in the publication's July edition.

According to InformaBTL, Titanes de Altura 2026 recognizes the strategists behind the year's most outstanding campaigns and honors leaders who have contributed to the growth of brands and organizations across a wide range of industries through strategic vision, disciplined execution, and the ability to build high-performing teams.

"The leaders featured [in the list] share one essential belief: leadership is no longer about control. It is about integrating, listening, developing talent, making sound decisions, and creating environments where others can grow," the publication states.

InformaBTL is a specialized media outlet covering Below the Line (BTL) marketing strategies, retail, promotions, and brand activations across Latin America.

With this recognition, both EGADE alumni join a distinguished group of leaders acknowledged for driving strategies that strengthen brand growth and contribute to the continued evolution of marketing in Mexico.