By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL
“Today, the circular economy has moved beyond a reputational conversation to become a strategic competitiveness variable for companies,” said Eduardo Aguiñaga, professor in the Department of Strategy and Leadership at EGADE Business School of Tecnológico de Monterrey, during the forum “Circular Economy: Redesigning the Future of Business and Global Competitiveness.”
The event, held in Mexico City and presented by the Master in Sustainable Business at EGADE Business School, also featured Alba Aguilar, Executive Director of the Mexican Council for Sustainable Finance; Miriam Macías, Founder and Director for Mexico and Latin America of the Center for Sustainable Strategies and Circular Economy; and Kermith Morales, Impact Manager at the Mexican Network of the United Nations Global Compact.
During the discussion, speakers agreed that circularity models are increasingly becoming part of corporate strategies, driven by both regulatory changes and evolving market expectations.
In this context, Morales highlighted the role companies are playing in advancing this transition toward more sustainable models.
“We are moving from concept to implementation. Many companies have been working on these models for years, and what is important now is to show that the circular economy is also good business,” he said.
From the financial perspective, Aguilar emphasized the growing interest among investors in projects with positive environmental and social impact.
“The circular economy is definitely an opportunity for business competitiveness, and the financial system is increasingly attentive to the environmental and social impact of the projects it finances,” she explained.
For her part, Macías noted that this approach allows different sustainability and development agendas to converge.
“The circular economy enables us to connect agendas such as climate change, biodiversity, waste management, and energy transition within a single development model,” she said.
According to Aguiñaga, adopting these models opens opportunities to innovate in production processes and strengthen business resilience amid changes in the economic and regulatory environment.
The forum took place within the context of the launch of the Master in Sustainable Business at EGADE Business School in Mexico City, a program designed for executives and entrepreneurs seeking to turn sustainability into a competitive advantage that drives profitability while creating economic, social, and environmental value.
