By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
In an international context marked by geopolitical volatility, rapid technological change, and the reconfiguration of global value chains, senior executives face the challenge of redefining their strategies to remain competitive in Mexico.
These issues were discussed during the panel “CEO Insights from Mexico: Leading Strategy, Technology and Competitiveness in the New Global Context”, held on February 5 in Mexico City and presented by the Global Executive MBA of EGADE Business School at Tecnológico de Monterrey.
Moderated by Ricardo Buitrago, Director of Doctoral Programs at EGADE Business School, the panel featured Susana Duque, Managing Director of the Mexican Business Council for Foreign Trade (COMCE), and Jorge Torres, Vice President of FedEx Express Mexico, who shared their perspectives on the challenges organizations face today in order to grow and compete in an increasingly demanding global environment.
Duque highlighted the structural importance of international trade for Mexico’s economy and the need to move toward a more sophisticated production model.
“Seventy percent of Mexico’s Gross Domestic Product depends on international trade, and today we are the tenth largest exporting country in the world. This speaks to Mexico’s relevance on the global stage, but also to the need to advance toward manufacturing with greater value added and stronger regional content,” she stated.
From a logistics and operational perspective, Torres emphasized that, despite regulatory and political changes, global trade remains dynamic and requires companies to continuously adapt.
“Foreign trade is unstoppable. No matter who comes into power or whether the rules change, the key lies in adaptability, understanding and flexibility to keep moving a flow that is not going to stop,” he noted.
Both panelists agreed that strategic decision-making, the adoption of technology with real impact, and the strengthening of organizational capabilities are decisive factors for Mexican companies seeking to remain competitive in a more fragmented global environment.
GLOBAL EXECUTIVE MBA: EXECUTIVE EDUCATION WITH A GLOBAL VISION
As part of the event, Eric Porras, Director of the Global Executive MBA at EGADE Business School, presented the program's academic value proposition, highlighting its focus on developing globally minded leaders capable of integrating strategy, technology, and execution in complex environments.
The Global Executive MBA, offered as a dual degree by EGADE Business School and the W. P. Carey School of Business, is designed for senior executives, CEOs, functional directors, family business partners and established entrepreneurs who face high-impact strategic decisions.
Porras emphasized that the program evolves in close alignment with the real-world challenges faced by senior leadership, incorporating experiences that connect strategic analysis with decision-making in international scenarios.
The event also featured remarks from Carlos García, Chairman of the National Board of the American Chamber of Commerce of Mexico (AmCham/Mexico), who underscored the importance of fostering dialogue between the business sector and academia to strengthen Mexico’s competitiveness on the global stage.
This gathering reflected the current challenges facing senior leadership and the strategic, global mindset required in contemporary executive education—an approach that guides the ongoing evolution of the Global Executive MBA at EGADE Business School.
